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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Agro Bali: Agricultural Journal
Sihombing, Maruli Tua
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Analisis Adopsi dan Penggunaan Aplikasi Pertanian Digital oleh Petani Skala Kecil di Kabupaten Tuban dengan Model UTAUT Sihombing, Maruli Tua; Hubeis, Musa; Cahyadi, Eko Ruddy
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 19 No. 2 (2024): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.19.2.78-90

Abstract

The agricultural sector, as the cornerstone of food security in Indonesia, is predominantly managed by smallholder farmers who are still accustomed to conventional methods. The challenges of climate change will affect the upstream agricultural industry, necessitating farmers to digitally transform their operations to enhance productivity. Digital-based agricultural applications have been introduced by several technology service developers to farmers, but their adoption rates are still relatively low. One common model used to study the acceptance and use of technology is the Unified Theory of Acceptance and Use of Technology (UTAUT). The UTAUT model has not been widely applied in Indonesia, specifically among smallholder farmers with specific characteristics. This research aims to analyze the factors influencing the intention and behavior of smallholder farmers to adopt and use digital agricultural application technology using the UTAUT model. The research was conducted from March to April 2024 in the agricultural hub region of Tuban Regency, with 124 smallholder farmers as respondents, using purposive sampling technique. This research utilized a descriptive data analysis method based on cross-tabulation with an SEM-PLS approach. The findings indicate that performance expectations, effort expectations, and facilitation conditions collectively influence the behavior of using digital agricultural applications through farmers' behavioral intentions. Differences in age levels were found to moderate the relationship among variables. Younger farmers need to be fully engaged in utilizing the dissemination of digital agricultural application technology through training practices supported by improved facilities
The Impact of E-Service Quality on User Loyalty of Digital Farming Applications in Tuban Regency, Jawa Timur Province, Indonesia Sihombing, Maruli Tua; Hubeis, Musa; Cahyadi, Eko Ruddy
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2023

Abstract

The advent of digital technologies has significantly impacted various sectors, including agriculture. The study addresses the impact of e-service quality on digital farming application adoption, which is crucial for agricultural transformation. Utilizing a Structural Equation Model (SEM) analysis through SmartPLS, we examined constructs such as Efficiency, System Availability, Fulfillment, Privacy, User Satisfaction, and User Loyalty. The research was conducted from March to April 2024 with 124 smallholder farmers as respondents, using a purposive sampling technique. The analysis revealed that Efficiency increases user satisfaction by 40%, while System Availability enhances it by 44.3%, ultimately increasing loyalty by 84.5%. Privacy also positively impacts User Satisfaction, albeit marginally. These results underscore the importance of high e-service quality in fostering user satisfaction and long-term loyalty. This study recommends that developers improve system reliability, enhance efficiency with AI-driven support, and strengthen data security measures. Policymakers should support digital literacy programs and foster public-private partnerships to encourage wider adoption of digital technologies. These steps can improve user engagement, retention, and long-term success of digital farming applications. This study highlights the potential of digital farming applications to transform agriculture by promoting sustainable practices and improving farmer livelihoods through enhanced user satisfaction and loyalty.
Co-Authors Eko Ruddy Cahyadi Musa Hubeis