MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
Vol. 19 No. 2 (2024): Manajemen IKM

Analisis Adopsi dan Penggunaan Aplikasi Pertanian Digital oleh Petani Skala Kecil di Kabupaten Tuban dengan Model UTAUT

Sihombing, Maruli Tua (Unknown)
Hubeis, Musa (Unknown)
Cahyadi, Eko Ruddy (Unknown)



Article Info

Publish Date
25 Sep 2024

Abstract

The agricultural sector, as the cornerstone of food security in Indonesia, is predominantly managed by smallholder farmers who are still accustomed to conventional methods. The challenges of climate change will affect the upstream agricultural industry, necessitating farmers to digitally transform their operations to enhance productivity. Digital-based agricultural applications have been introduced by several technology service developers to farmers, but their adoption rates are still relatively low. One common model used to study the acceptance and use of technology is the Unified Theory of Acceptance and Use of Technology (UTAUT). The UTAUT model has not been widely applied in Indonesia, specifically among smallholder farmers with specific characteristics. This research aims to analyze the factors influencing the intention and behavior of smallholder farmers to adopt and use digital agricultural application technology using the UTAUT model. The research was conducted from March to April 2024 in the agricultural hub region of Tuban Regency, with 124 smallholder farmers as respondents, using purposive sampling technique. This research utilized a descriptive data analysis method based on cross-tabulation with an SEM-PLS approach. The findings indicate that performance expectations, effort expectations, and facilitation conditions collectively influence the behavior of using digital agricultural applications through farmers' behavioral intentions. Differences in age levels were found to moderate the relationship among variables. Younger farmers need to be fully engaged in utilizing the dissemination of digital agricultural application technology through training practices supported by improved facilities

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Journal Info

Abbrev

jurnalmpi

Publisher

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418 dan ...