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All Journal Jurnal Ekonomi Syariah Pelita Bangsa Journal Islamic Economics Ad Diwan Jurnal Pajak dan Analisis Ekonomi Syariah
Heri Sutopo
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGI PEMASARAN PEDAGANG DI PASAR UMBUL KLUWIH DALAM PERSPEKTIF EKONOMI ISLAM: MARKETING STRATEGY OF TRADERS IN UMBUL KLUWIH MARKET FROM THE PERSPECTIVE OF ISLAMIC ECONOMICS Savitri, Eka; Ulil Albab; Heri Sutopo; Mawardi
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1222

Abstract

This study aims to analyze online and offline sales marketing strategies applied in traditional markets, as well as evaluate the effectiveness of online marketing strategies in improving competitiveness amid the development of digital technology. Using a qualitative approach, this study was conducted in Pasar Umbul Kluwih, Pesawaran Regency, through the method of case studies, surveys, in-depth interviews, and Focus Group Discussions (FGD). The data collected is analyzed in a descriptive, comparative and qualitative way to provide a comprehensive overview of the marketing practices carried out by merchants. In addition, this study also examines the application of Islamic economic principles in marketing strategies, such as justice, honesty, and social welfare. The results showed that the combination of online and offline marketing strategies can increase the interaction between merchants and consumers, as well as make a positive contribution to sales. This study is expected to provide practical recommendations for traditional market traders in optimizing their marketing strategies, while maintaining values that are in accordance with Islamic economic principles
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN CUSTOMER GEN Z PADA COFFE SHOP POINT COFFE BANDAR LAMPUNG: THE INFLUENCE OF SERVICE QUALITY ON GEN Z CUSTOMER SATISFACTION AT COFFEE SHOP POINT COFFEE BANDAR LAMPUNG Abdillah, Satria Yuda; Ruslaini; Heri Sutopo
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 5 No 1 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v5i1.1727

Abstract

This study aims to analyze the effect of service quality on customer satisfaction among Generation Z at one of the coffee shops in Bandar Lampung, namely Point Coffee. The background of this research is based on the growing trend of Generation Z’s interest in coffee shops as part of a modern lifestyle. The research employed a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 100 respondents who are Generation Z consumers that have used the services of Point Coffee Bandar Lampung. The sampling technique used was purposive sampling to ensure that respondents met the research criteria. The results of the analysis show that service quality has a positive and significant effect on customer satisfaction. This is evidenced by the t-count value of 9.560, which is greater than the t-table value of 1.984, and a significance level of 0.000, which is less than 0.05. Furthermore, the relationship between the variables is categorized as strong, with a correlation coefficient of 0.695. Service quality contributes 48.3% to customer satisfaction, while the remaining percentage is influenced by other factors not examined in this study. These findings provide important implications for coffee shop management in formulating effective service strategies to attract and retain Generation Z customers. Thus, improving service quality is a key strategy to enhance customer satisfaction in the increasingly competitive coffee shop industry
Integrasi Nilai Ekonomi Syariah dalam Pengelolaan Dana BOS di Sekolah Islam Sita Masirri Nurviani; Ulil Albab; Heri Sutopo
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 2 No. 4 (2025): Oktober: Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v2i4.1627

Abstract

This study aims to analyze how the integration of Islamic economic values operates in the management of School Operational Assistance (BOS) funds in Islamic schools and to identify supporting and inhibiting factors, as well as stakeholders’ perceptions regarding the application of sharia values in financial administrative practices. The research employs a qualitative descriptive approach using data reduction, data display, and conclusion drawing stages. The findings reveal that Islamic economic principles such as amanah (trustworthiness), sidq (honesty), al-‘adl (justice), and mas’uliyyah (accountability) have been internalized within the organizational culture and individual behavior of school managers, although not yet fully institutionalized. Supporting factors include religious leadership, Islamic ethical organizational culture, and community participation, while the main constraints involve limited human resources, low literacy in sharia accounting, and the absence of a faith-based monitoring system. Stakeholders demonstrate a strong moral awareness of sharia values but with limited technical understanding. The study concludes that effective integration requires synergy between spiritual values, technical capacity, and institutional policies to establish transparent and socially just financial governance in Islamic education institutions.
Systematic Literature Review (SLR): Program Makan Bergizi Gratis Dalam Perspektif Maqashid Syariah Indah Nuraini; Mawardi; Heri Sutopo; Ulil Albab
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 10 No. 02 (2025): JESPB Edisi Oktober 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v10i02.2419

Abstract

Malnutrition and food insecurity remain significant challenges, especially in Muslim-majority countries. Free nutritious meal programs have emerged as strategic efforts to improve public health, particularly among vulnerable groups such as schoolchildren and pregnant women. This study employs a Systematic Literature Review (SLR) approach to examine the alignment of these programs with the principles of Maqashid Syariah, which emphasize the protection of life, intellect, and progeny. The findings reveal that such programs positively impact nutritional security, educational outcomes, and social development. When implemented based on Islamic values—such as ensuring halal-thayyib food standards and involving community-based initiatives through zakat and waqf—their sustainability and effectiveness are significantly enhanced. In conclusion, integrating Maqashid Syariah into free meal programs not only strengthens health and education outcomes but also serves as a comprehensive strategy for sustainable development aligned with Islamic ethical values.
Co-Authors Abdillah, Satria Yuda Eka Savitri Indah Nuraini Mawardi Ruslaini, Ruslaini Sita Masirri Nurviani Ulil Albab