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All Journal Journal Islamic Economics Ad Diwan
Abdillah, Satria Yuda
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Religion Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN CUSTOMER GEN Z PADA COFFE SHOP POINT COFFE BANDAR LAMPUNG Abdillah, Satria Yuda; Ruslaini; Sutopo, Heri
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 5 No 1 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v5i1.2206

Abstract

This study aims to analyze the effect of service quality on Generation Z customer satisfaction at Point Coffee in Bandar Lampung. The research employs a quantitative method with data collection through online questionnaires distributed to 100 respondents, targeting Generation Z population who have experienced Point Coffee services, using purposive sampling technique. The findings indicate that service quality has a positive and significant impact on Point Coffee customer satisfaction, as evidenced by t-count value of 9.560 > t-table 1.984 and significance of 0.000 < 0.05. The relationship between variables is classified as strong with a correlation coefficient of 0.695, where service quality contributes 48.3% to customer satisfaction. This research provides important implications for developing coffee shop service strategies in addressing Generation Z consumer preferences
Co-Authors Daniel Happy Putra Heri Sutopo Ruslaini, Ruslaini Sutopo, Heri