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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Yermitha, Anjelye
Unknown Affiliation
Economics, Econometrics & Finance

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Analisis Perilaku Konsumen Dalam Keputusan Pembelian Pakaian Yermitha, Anjelye; Husbah, Husbah; Hidayat, Syamsul
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2933

Abstract

This study aims to analyze consumer behavior in purchasing decision-making, focusing on the factors influencing the process. The factors examined include perception, attitude, and social influence. A quantitative approach was employed, using a survey method involving 100 respondents. Data were analyzed using linear regression analysis to measure the impact of each variable on purchasing decisions. The results indicate that social influence significantly affect purchasing decisions, while perception and lifestyle have a moderate impact. The implications of this study highlight the importance for companies to understand consumer needs that align with consumer preferences and values. This research is expected to serve as a reference for business managers in designing effective and data-driven marketing strategies.
Co-Authors Husbah, Husbah SYAMSUL HIDAYAT