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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manajemen USNI
Fidda Nuraini Nabilah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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Pengaruh Peluang dan Tantangan Kopi Kenangan Terhadap Gaya Hidup Gen Z Dibandingkan dengan Kedai Kopi Lain di Kota Serang Vera Maria; Dea Firnanda; Devi Yani; Fidda Nuraini Nabilah; Riska Anggraini
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2962

Abstract

The rapid growth of the coffee business in Indonesia, especially in the city of Serang, has led to very fierce competition among coffee entrepreneurs. This requires coffee business owners to have the right strategy to be able to compete effectively. This study aims to analyze the influence of opportunities and challenges faced by Kopi Kenangan on the lifestyle of Gen Z in Serang City compared to other coffee shops. This research was conducted using a qualitative method to explore the perception of Gen Z towards the influence of opportunities and challenges offered by Kopi Kenangan compared to other coffee shops in Serang City. This study concludes that although Kopi Kenangan offers various competitive advantages, the existence of other coffee shops with their distinctive characteristics contributes to the diverse lifestyle choices of Gen Z in Serang City. These results are expected to provide input for coffee entrepreneurs in developing marketing strategies that are relevant to the needs and consumption trends of Gen Z.
PENERAPAN NILAI-NILAI PANCASILA DALAM PRAKTIK BISNIS MELALUI ANALISIS PERMASALAHAN SUMBER DAYA MANUSIA DAN PROGRAM PENGEMBANGAN PADA UMKM KEDAI TOEAN HAN: Application Of Pancasila Values In Business Practices through The Analysis of Human Resource Problems and Development Programs at Small And Medium Enterprises Kedai Toean Han Fidda Nuraini Nabilah; Nazara Nathania; Siti Aulia Septiyani; Nurhiyah
Jurnal Manajemen Vol 11 No 2 (2026): Volume 11 Nomor 2 Tahun 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v11i2.605

Abstract

Pancasila plays an important role in shaping business values and ethics in Indonesia, including in the Micro, Small, and Medium Enterprises (MSME) sector. However, its implementation still faces obstacles, especially in human resource management. This study aims to analyze the problems currently being experienced, as well as employee development programs at Kedai Toean Han MSMEs through the perspective of Pancasila values. The research uses a qualitative approach with in-depth interviews with employees. The results of the study show that there are challenges in HR management related to discipline, work motivation, and communication, as well as efforts to develop values based on justice, and humanity. The application of Pancasila in MSME business practices can strengthen work ethics, improve interpersonal relationships, and support business sustainability through HR development based on national values.
Co-Authors Dea Firnanda Devi Yani Nazara Nathania Nurhiyah Riska Anggraini Siti Aulia Septiyani Vera Maria