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All Journal Coopetition : Jurnal Ilmiah Manajemen
Rezi, Muhammad Alva
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Economics, Econometrics & Finance Education Social Sciences Other

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Keputusan Penggunaan Aplikasi Fintech PosPay : Brand Image dan Customer Experience di kota Bandung Annisawati, Asaretkha Adjane; Rezi, Muhammad Alva; Triputranto, Bambang
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4462

Abstract

Digital wallet applications are expanding with various brands and engaging user experiences to meet the needs of an established market, particularly in terms of fast and practical payments. PT. Pos Indonesia offers a digital wallet application called Pospay. The purpose of this study is to evaluate the influence of brand image and user experience on the decision to use the Pospay application in the city of Bandung. The study sample consists of 100 users of the Pospay application. Data were collected through the distribution of questionnaires using a semantic differential scale in a quantitative approach. The data analysis technique used is associative descriptive analysis, using SPSS 25. The findings of the study indicate that brand image has a positive and significant influence on the decision to use the application, as does user experience. Additionally, brand image and user experience together have an impact on the decision to use the Pospay application
Co-Authors Asaretkha Adjane Annisawati, Asaretkha Adjane Triputranto, Bambang