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All Journal The Indonesian Journal of Business Administration Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Procuratio : Jurnal Ilmiah Manajemen Coopetition : Jurnal Ilmiah Manajemen Jurnal Pengabdian Pada Masyarakat
Asaretkha Adjane Annisawati, Asaretkha Adjane
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Marketing Strategy to Develop Customer Base in Gaining Competitive Advantage ( Case Study : OLDBLUE.Co) Annisawati, Asaretkha Adjane; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract.Denim developments in Indonesia are growing up and down, many local brands that grow and compete in the local premium denim market. Beginning this phenomenon arises, from the western culture that inspired some creative youth to make premium denim local brand. According to Claire Dupuis, a Senior Product Trend Forecaster at Cotton Incorporated and a denim specialist, the basic definition of premium denim is a pair of jeans that start at $100. One of the pioneer in local premium denim brand is OldBlue.Co Denim, brand from Jakarta. According to data Brightspot Market 2011 - 2013 the seller of denim premium quality increase from year to year by 7 percent of market share of products in the event and Interview with Pot meets Pop (PMP) as Oldblue.Co competitor, found PMP sales is higher than Oldblue.CO. Oldblue.Co as a pioneer in local premium denim brand should survive and increase their competitive advantage to not lose competitiveness with competitors.After identifying the business issue, this research emphasis on ownership of competitive advantages using strategic asset analysis and marketing mix on Oldblue.Co and its competitors to be able to strengthen the competitive advantage for Oldblue.Co himself, and also the industry analysis using Porters Five Forces to know the extent to which the supplier and substitute goods would be affecting for Oldblue.co.Technique for data collection in this research is using interview technique survey, study documentation and internet study. In this research finally found things such as marketing, human resources, lot of substitute product and niche market make Oldblue.Co’s customers base not developed well. These things are the root cause why oldblue.co lose the competitiveness within competitors.For the solution in fixing and develop stronger customer base, Oldblue.Co should give more attention to their marketing strategies to reach target customers they want, particularly from their specific targeted community. By using the Integrated Marketing Communication using advertising, endorsement and the event is expected to be a solution that can be implemented to increase the competitive advantage for the Oldblue.Co’s brand and increase customer base. 
Desain proposisi nilai: analisis profil pelanggan bank asi di bandung Annisawati, Asaretkha Adjane
INOVASI Vol 17, No 2 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.443 KB) | DOI: 10.29264/jinv.v17i2.8442

Abstract

Penelitian ini bertujuan untuk mengetahui profil pelanggan untuk BANK ASI di Bandung menggunakan Desain Proposisi Nilai yang dibuat oleh Alexander Osterwalder dan Yves Pigneur dengan mengidentifikasi customer jobs, pains and gains. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan semi structured interview kepada  77 ibu di Bandung. Hasil dari penelitian ini menjawab apa saja yang pelanggan lakukan, harapan dan hal yang mengganggu bagi pelanggan.
Communication Skills Development as a Gen-Z Core Competency at SMKN 1 Cihampelas West Bandung, West Java Province Suarsa, Senny Handayani; Widyana, Suci Fika; Rezza, Ali Mohamad; Annisawati, Asaretkha Adjane
Jurnal Pengabdian Pada Masyarakat Vol 9 No 3 (2024): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v9i3.812

Abstract

Generation Z (Gen-Z) are individuals born between the mid-1990s and 2000s. Middle school students are part of the Gen-Z group. As digital natives, Gen-Z often doesn’t need technological assistance, considering they are already used to and familiar with technology. However, their ability to adapt to technology sometimes differs from their ability to communicate directly in public. By mastering public speaking, Gen-Z can build self-confidence and make good presentations to convey their ideas so that effective communication can be achieved, especially for SMKN 1 Cihampelas students whose main target after graduating is to enter the world of work immediately. Lack of self-confidence makes students feel embarrassed and afraid to speak in public. Therefore, it is necessary to improve communication skills, which aim to provide knowledge about Public Speaking, which will later help grow students' self-confidence in speaking in public, make it easier for them to adapt to the work environment, help them get support, get a job, and career, through public speaking training. The training stages consist of preparation, implementation, evaluation, and reporting. As a result of this training, participants are now equipped with the knowledge and skills to effectively engage in public speaking and apply them in their future professional endeavors.
PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA BRAND XYZ DI E-COMMERCE SHOPEE Shalihah, Nur Azizah Putri; Annisawati, Asaretkha Adjane; Suarsa, Senny Handayani
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i2.4371

Abstract

The development of the Food and Beverages (F&B) business sector has become one of the top choices for businessmen because of the huge potential it has for meeting basic human needs and adapting to changing trends. One of the companies that succeeded in achieving success in the F&B industry is PT. XYZ, and its online sales strategy through Shopee Brand XYZ at PT. XYZ continues to perform well. However, despite having good performance, the company faces the challenge of re-buying (repurchase) from less satisfied customers, with a customer presentation that performs re-purchases of only 14.67%. The purpose of this study is to examine how Customer experience (X1) and Customer satisfaction (X2) affect Repurchase intention (Y). This study uses quantitative descriptive verification methods and SmartPLS software for data processing through outer model and inner model tests. This study uses primary and secondary data, with a sample size of 315, from a population of 1.486 people. Sampling was carried out using probability techniques, simple random sampling. The results of the study indicate that Repurchase intention is positively and significantly influenced by Customer experience and Customer satisfaction. Perkembangan sektor bisnis Food & Beverages (F&B) menjadi salah satu pilihan utama bagi para pebisnis karena potensi besar yang dimilikinya dalam memenuhi kebutuhan dasar manusia dan adaptasi terhadap tren yang terus berubah. Salah satu perusahaan yang sukses meraih kesuksesan dalam industri F&B adalah PT. XYZ dengan strategi penjualan online melalui shopee brand XYZ di PT. XYZ terus melakukan peforma yang baik. Namun, meskipun memiliki performa yang baik, perusahaan menghadapi tantangan dalam pembelian ulang (repurchase) dari pelanggan yang kurang memuaskan, dengan presentase customer yang melakukan pembelian ulang hanya sebesar 14,67%. Tujuan dari penelitian ini adalah untuk meneliti bagaimana Customer experience (X1) dan Customer satisfaction (X2) mempengaruhi Repurchase intention (Y). Penelitian ini menggunakan metode verifikasi deskriptif kuantitatif dan perangkat lunak SmartPLS untuk pengolahan data melalui uji outer model dan inner model. Penelitian ini menggunakan data primer dan sekunder, dengan ukuran sampel 315, dari populasi 1.486 orang. Pengambilan sampel dilakukan dengan teknik probability, simple random sampling. Hasil penelitian menunjukkan bahwa Repurchase intention dipengaruhi secara positif dan signifikan oleh Customer experience dan Customer satisfaction.
Keputusan Penggunaan Aplikasi Fintech PosPay : Brand Image dan Customer Experience di kota Bandung Annisawati, Asaretkha Adjane; Rezi, Muhammad Alva; Triputranto, Bambang
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4462

Abstract

Digital wallet applications are expanding with various brands and engaging user experiences to meet the needs of an established market, particularly in terms of fast and practical payments. PT. Pos Indonesia offers a digital wallet application called Pospay. The purpose of this study is to evaluate the influence of brand image and user experience on the decision to use the Pospay application in the city of Bandung. The study sample consists of 100 users of the Pospay application. Data were collected through the distribution of questionnaires using a semantic differential scale in a quantitative approach. The data analysis technique used is associative descriptive analysis, using SPSS 25. The findings of the study indicate that brand image has a positive and significant influence on the decision to use the application, as does user experience. Additionally, brand image and user experience together have an impact on the decision to use the Pospay application
Co-Authors Donald Crestofel Lantu Rezi, Muhammad Alva Rezza, Ali Mohamad Shalihah, Nur Azizah Putri Suarsa, Senny Handayani Triputranto, Bambang Widyana, Suci Fika