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All Journal Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris MAHADAYA Jurnal Bahasa, Sastra, dan Budaya
Mustika, Rizki Taufik
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Humanities Languange, Linguistic, Communication & Media

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Unraveling the Power of Video Content and Unleashing Engagement as Multimodal Texts in Indonesia Sari, Retno Purwani; Tawami, Tatan; Zahratunnisa, Zaenab; Mustika, Rizki Taufik
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol 12 No 2 (2023): Agustus 2023
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v12i2.10307

Abstract

This study intends to investigate the level of viewer engagement in co-produced video. The focus is primarily on the performance of the video content. How video engagement promotes video’s effectiveness is an issue of practices in the measurement and improvement of persuasive technology. The video content, as a multimodal text, has the power to change viewer’s attitudes and behaviors. In addition, studies noted that viewer engagement is necessary to determine the success of video content creation for specific purposes, for example, creating brand equity. Using the Video Dokumenter Pengabdian kepada Masyarakat Program Insentif Kemendikbud 2022 as a case study, Kalodikis’ model was applied to measure audience engagement. Questionnaires collected at a single point in time were used to illustrate participant’s assumptions. A cross-sectional qualitative study with interaction analysis was applied to describe video engagement metrics and how they correlated to participants’ evaluations of the video. The results highlight multiple images displayed in sequential order and show that audio reinforces the message conveyed in the visual and verbal elements of the scheme. Message framing is created through frame per second, image resolution, bit depth, and time. The obtained results indicate that there is still room for improvement. Keywords: Video content, Multimodal text, Video engagement, Viewer engagement
Representasi Konflik Sosial dalam Film  “Django Unchained” Mustika, Rizki Taufik; Bustam, Muhammad Rayhan
Mahadaya: Jurnal Bahasa, Sastra, Dan Budaya Vol 5 No 1 (2025): April 2025
Publisher : Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/6wybfb32

Abstract

This research is titled “Representation of Social Conflict in the Film Django Unchained”. This research purposes are to identify and describe social conflicts that occur in the film Django Unchained using the perspective of Karl Marx’s conlict theory. Marx stated that in every society there must be a dominant party and dominated pary, both parties have different views and goals about the system which exist in their social environment. Due to the differences of views and goals, it is possible for social conflict occur in between these parties. This research use data from dialogue and screen capture from the movie, that represent a social conflict. The result of this research is, the conflict occurs because of an unfair society system between the dominant party or the bourgeoisie and the dominated party or the proletary, where this system is more inclined and give more benefits to the bourgeoisie. Resulting the conflicts between white and black races, conflicts between the government and society, conflicts between foremen and slave, conflict between masters and fighter slave, also conflict between masters and servant slave. Keywords: Karl Marx, Social Conflict, Slave, Bourgeoisie, Proletary
Co-Authors Bustam, Muhammad Rayhan Purwani Sari, Retno Tawami, Tatan Zahratunnisa, Zaenab