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All Journal Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility
Nuraini, Candra Dewi
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Decision Sciences, Operations Research & Management

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KUNJUNGAN WISATAWAN DI UMBUL SIBLARAK KLATEN Nuraini, Candra Dewi; Andriyani, Nur
Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Vol 5 No 3 (2024): Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Acces
Publisher : STAH Dharma Sentana Sulawesi Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36417/jpp.v5i3.776

Abstract

Klaten Regency, known as the "Regency of a Thousand and One Springs," boasts abundant natural resources, including Umbul Siblarak, which holds significant potential as a nature tourism destination. However, data shows that visits to Umbul Siblarak are relatively low compared to other springs in the region. Further research is needed to identify the factors influencing tourist visits from both consumer and producer perspectives and to provide solutions for improving tourism management. To address the first objective, multiple regression analysis was employed, while qualitative analysis using NVivo software was applied to answer the second objective. Data collection techniques included distributing questionnaires to 100 visitor respondents and conducting Focus Group Discussions (FGDs) with tourism managers. The analysis results revealed that income has a positive and significant effect on tourist visits. Meanwhile, factors such as facility quality, tourist attractions, and promotions have a positive but insignificant impact. Travel costs and accessibility were found to have a negative and insignificant effect on tourist visits. To enhance and support local tourism, strategies such as improving facilities, increasing promotional activities, and enhancing accessibility are necessary. These efforts are expected to make Umbul Siblarak a more attractive tourist destination and contribute to the local economy.
Co-Authors Nur Andriyani