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All Journal Jurnal Abdi Insani TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Bagus, Wahyu
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Analisis Marketing Digital Terhadap Perputaran Penjualan Di E-Commers Lasepa, Ruben; Bagus, Wahyu; Kartika Kusmawati, Nindya; Suwangsih, Iwang
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 2 No. 3 (2024): TEKNOBIS : Teknologi, Bisnis Dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Penerapan marketing digital di platform e-commerce telah menjadi faktor kunci dalam meningkatkan perputaran penjualan produk secara signifikan. Artikel ini bertujuan untuk menganalisis pengaruh strategi marketing digital terhadap perputaran penjualan di e-commerce. Dalam era digital saat ini, teknik pemasaran berbasis internet, seperti SEO, iklan berbayar (PPC), social media marketing, dan email marketing, memiliki dampak yang besar terhadap perilaku konsumen dan keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data melalui survei kepada konsumen yang berbelanja di e-commerce besar dan menganalisisnya menggunakan model regresi untuk melihat hubungan antara elemen marketing digital dan perputaran penjualan. Hasil analisis menunjukkan bahwa penggunaan marketing digital yang tepat dapat mempercepat proses konversi pengunjung menjadi pembeli dan meningkatkan frekuensi pembelian ulang, yang pada akhirnya berkontribusi pada peningkatan perputaran penjualan. Artikel ini memberikan wawasan penting bagi pelaku bisnis e-commerce untuk mengoptimalkan strategi pemasaran mereka agar lebih efektif dalam meningkatkan kinerja penjualan.
MENENTUKAN KELAYAKAN USAHA DENGAN METODE DENGAN METODE NPV DAN IRR BAGI SISWA SMK MUHAMMADIYAH JEMBER Karim, M. Ainul; S, Raja Eko Dwi; A, Oky Yudi; Yahya, Helmi; Bagus, Wahyu; Firmansyah, Muhammad; Azizah, Nur Jannah; L, Adinda Fitriyah; Aini, Qurrotul; Gunasti, Amri
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1729

Abstract

Community service by students is an effort by students to assist and provide services to the community with the aim of improving and empowering the community through the application of applications, designs, technology, or positive social change. The problem faced by high school students, especially vocational schools, is the lack of provision about making a business, especially determining the feasibility of a business. To help this, a service was held by students on financial feasibility material using the NVP and IRR methods. So that students of SMK Muhammadiyah Jember have a view if they want to start a business what must be carefully prepared so that the decisions taken are not wrong steps. Starting from preparation to implementation and report writing was carried out in May 2024. The type of activity held was socialization. The activity was carried out as scheduled and attended by around 13 participants. The socialization went smoothly and was attended by 11th grade students of SMK Muhammadiyah Jember. From the socialization activities that have been carried out, it can be concluded that this activity can increase the knowledge of 11th grade students of SMK Muhammadiyah Jember about determining the feasibility of a business using the NVP and IRR methods so that if after graduation they want to build a business, they will already have the provision to determine the feasibility of the business they will build.Keywords: Community service by students, NVP, IRR, Socialization, Financial stewardship analysis
Co-Authors A, Oky Yudi Amri Gunasti Azizah, Nur Jannah Karim, M. Ainul Kartika Kusmawati, Nindya L, Adinda Fitriyah Lasepa, Ruben Muhammad Firmansyah, Muhammad Qurrotul Aini S, Raja Eko Dwi Suwangsih, Iwang Yahya, Helmi