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All Journal Value Added : Majalah Ekonomi dan Bisnis
Labib, Sayid
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Economics, Econometrics & Finance Social Sciences

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STUDI LITERASI TENTANG STRATEGI PENGEMBANGAN BISNIS HORTIKULTURA Santoso, Wahyu Imam; Ariq Surya Antoro, Muhammad; Labib, Sayid
Value Added : Majalah Ekonomi dan Bisnis Vol 20, No 2 (2024): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v20i2.16035

Abstract

This article aims to discuss horticulture business development strategies in Indonesia, which has high economic potential and plays an important role in providing food and innovative industries. The research uses a bibliometric approach to analyse trends and patterns in horticulture business research. Some of the suggested strategies include leading statistical surveys, choosing the right plant products, creating intensive marketing strategies, and co-operating with other groups. Public authorities also need to support the development of horticulture businesses through policies that favour farmers and innovation. Research or articles that discuss horticulture businesses have continued to increase over the past ten years. This shows that research on horticultural business development is still very interesting to do.
Co-Authors Ariq Surya Antoro, Muhammad Wahyu Imam Santoso