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All Journal Jurnal Multidisiplin Madani (MUDIMA) Jurnal Ilmiah Ekonomi dan Manajemen
Yosi Affandi
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH ENDORSMENT DAN LIVE TIKTOK TERHADAP KEPERCAYAAN PELANGGAN PADA DAVIENA SKINCARE DI KOTA PROBOLINGGO Zakaria Zakaria; Yosi Affandi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2794

Abstract

Currently, Tiktok has become a significant digital marketing platform widely utilized by businesses as an online shopping platform. This applies to Daviena Skincare products which utilize endorsements and Live Tiktok to enhance customer trust. The main objective of this research is to determine the significant influence of Endorsements and Live Tiktok on customer trust in Daviena Skincare.This study adopts a quantitative research approach. Non-probability sampling was used with purposive sampling technique, distributing an online questionnaire to 100 followers of Daviena Skincare's Tiktok account. The results of this study demonstrate that the data used is valid and reliable higher levels of endorsements and Live Tiktok correspond to higher customer trust. Specifically, endorsements partially influence customer trust, while Live Tiktok significantly affects customer trust. Simultaneous testing indicates that both endorsements and Live Tiktok positively influence customer trust. Based on the findings of this research, it can be concluded that both endorsements and live Tiktok have a positive impact on customer trust. It is recommended that the company enhances endorsements by recruiting trending celebrities for live Tiktok sessions to prevent customer churn and build customer trust.
Ice Business Feasibility Analysis Netty Lisdiantini; A Doedyk Setiawan; Yosi Affandi
Jurnal Multidisiplin Madani Vol. 3 No. 7 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i7.4086

Abstract

This research is a feasibility analysis of the tube ice business of Madiun State Polytechnic based on planning. The preparation of the Madiun State Polytechnic ice tube business plan consists of several aspects, namely external and internal aspects. External aspects consist of industrial aspects. While the internal aspects consist of marketing aspects, management aspects, human resources aspects, operational and layout aspects, financial aspects and legal aspects. The object of this study is the tube ice business of the Madiun State Polytechnic located in Madiun. Researchers want to develop a business plan related to the ice tube business of Madiun State Polytechnic. The purpose of preparing a tube ice business plan for the Madiun State Polytechnic is to find out if the tube ice business for the Madiun State Polytechnic is feasible or not. Based on the explanation above, it can be concluded that the marketing aspect of Es Poll has a focus on the target market for culinary entrepreneurs and individual consumers. And this ice poll business deserves to be run into a business
Co-Authors A Doedyk Setiawan Netty Lisdiantini Zakaria Zakaria