<![CDATA[The purpose of this study was to determine the effect of Price and Promotion variables both partially and simultaneously on Brand Awareness of KAI Depok Baru Station users with a sample of 97 people. The method used is a quantitative method. Data analysis used in this study is the classical assumption test, simple linear regression analysis, multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, t test and F test. The results of this study are Price has a significant effect on Brand Awareness on the regression Y = 23.363 + 0.322 X1 correlation value of 0.377 meaning that the two variables have a low level of relationship. Promotion has a significant effect on Brand Awareness with the regression equation Y = 12.256 + 0.656 X2 correlation value of 0.690 meaning that the two variables have a strong level of relationship. Price and Promotion simultaneously have a significant effect on Purchase Interest with the regression equation Y = 9.477 + 0.108 (X1) + 0.618 (X2). The coefficient of determination value is 48.8%, while the remaining 51.2% is caused by other variables not examined in this study. The results of the first hypothesis test obtained a tcount value > ttable or (3.484 > 1.985). Based on the results of the second hypothesis test, the tcount value was obtained > ttable or (9.299 > 1.985). Based on the results of the third hypothesis test, the Fcount value was obtained > ftable (44.752 > 3.09). This shows that simultaneously the Price and Promotion variables have a significant influence on Brand Awareness.]]>
