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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmu Ekonomi dan Bisnis
Simamora, Jonrian
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Economics, Econometrics & Finance Other

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Analisis Kurva Produksi: Hubungan Antara Faktor Produksi Modal dan Tenaga Kerja Dalam Meningkatkan Produktivitas Khairani Alawiyah Matondang; Sijabat, Angel Monica; Simamora, Jonrian; Rizki, Mutiara Nailah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3103

Abstract

Productivity is a key element in the success of an organization in producing goods or services. This research aims to analyze the relationship between production factors, namely capital and labor, in increasing productivity using the Isoquant and Isocost curve approach, finding the optimal point of combination of capital and labor that produces maximum output with minimum costs, and understanding the decreasing phenomenon that occurs in increasing one factor of production excessively without being balanced by other factors. This research uses a quantitative and graphical approach to analyze the relationship between capital and labor. Analysis is carried out using Isoquant and Isocost curves, which represent the optimal combination of the two production factors. The data used comes from hypothetical case studies, where varying combinations of labor and capital are applied to provide their impact on productivity. Research finds that capital and labor have a complementary relationship. Increasing one production factor requires adjustments to other factors to achieve optimal efficiency in the production process.
Literatur Review : Analisis Strategi Pemasaran Digital Dalam Ruang Lingkup Umkm Adrigo Siahaan, Kevin; Simamora, Jonrian; idris, muhammad
Jurnal Ilmu Ekonomi dan Bisnis Vol 3 No 2 (2025): Oktober, Jurnal Ilmu Ekonomi dan Bisnis
Publisher : Perkumpulan Konsultan Manajemen Pendidikan Indonesia (PKMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65510/jieb.v3i2.118

Abstract

The development of digital technology has driven a significant transformation in marketing strategies, especially for Micro, Small and Medium Enterprises (UMKM). This study aims to analyze the effectiveness of the integration of three main approaches in digital marketing, namely influencer marketing, Search Engine Optimization (SEO), and personal content, in improving the competitiveness and sustainability of MSMEs. The method used is a literature review with a descriptive approach, which examines ten scientific articles published in 2019-2024. Data sources were collected through online scientific platforms such as Google Scholar and Research Rabbit, then systematically analyzed to identify patterns, strategies, and impacts of digital marketing implementation by MSME players.The study results show that social media, especially TikTok, Instagram, Facebook, and WhatsApp, are the main channels in reaching consumers and building engagement. Collaboration with micro-influencers is proven to increase brand credibility and expand market reach, while the application of SEO drives increased digital traffic and online visibility. Authentic personalized content also plays an important role in creating an emotional connection between MSMEs and consumers. However, challenges such as limited human resources, digital literacy, and content consistency still hinder the optimization of this strategy.Thus, the integration of the three approaches is considered effective in supporting the growth and sustainability of MSMEs in the digital era. Continuous support is needed in the form of training and mentoring so that MSME actors are able to implement digital marketing strategies optimally and with high competitiveness.
Co-Authors Adrigo Siahaan, Kevin Khairani Alawiyah Matondang Muhammad Idris Rizki, Mutiara Nailah Sijabat, Angel Monica