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ANALISIS MODEL PASAR OLIGOPOLI DAN STRATEGI PADA INDUSTRI LAYANAN TELEKOMUNIKASI DI INDONESIA Fanda Wulandari; Sekar Maulida Putri; Shindu Bayu Wisanggeni; Naerul Edwin Kiky Aprianto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3278

Abstract

An analysis of the oligopoly market model and strategies applied in the telecommunications services industry in Indonesia, which has undergone significant transformation since market liberalization in the 1990s. This study finds that the Indonesian telecommunications market is dominated by several large companies, such as Telkomsel, Indosat, XL Axiata, and Smartfren, which have substantial market power. The high market concentration creates significant barriers to entry for new companies, thereby strengthening the position of existing companies and creating complex competitive dynamics. The findings suggest that the Bertrand oligopoly model is highly relevant in this context, where price competition is one of the main strategies used by operators to attract customers. Although price competition provides benefits to consumers, challenges in terms of regulation and operational efficiency remain, which require attention from policy makers. In addition, product and service innovation, such as the development of 4G and 5G networks, is a major focus for companies to improve customer experience and maintain market share. This article also highlights the importance of collaboration in the development of telecommunications infrastructure, despite the existence of intense competition. The results of this study are expected to provide valuable insights for industry players and policy makers in formulating more effective and sustainable strategies, as well as creating an inclusive and competitive telecommunications ecosystem in Indonesia.
Kajian Perilaku Konsumen Muslim Terhadap Kampanye Boikot Produk Terafiliasi Israel Berdasarkan Theory of Planned Behavior (TPB): Studi pada Mahasiswa UIN Prof. K. H. Saifuddin Zuhri Purwokerto Asyifa Nurimani Rahma; Fanda Wulandari; Nur hidayah; Mahardhika Cipta Raharja; Sofia Yustiani Suryandari
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7308

Abstract

This study aims to analyze the behavior of Muslim consumers in responding to campaigns to boycott Israeli-affiliated products using the Theory of Planned Behavior (TPB) approach. The research method used is descriptive qualitative with purposive sampling techniques on students at UIN Prof. K.H. Saifuddin Zuhri Purwokerto who understand the boycott issue and are involved in social media discourse related to Palestine. Data were collected through in-depth interviews to explore attitudes, subjective norms, and perceived behavioral control. The results showed that students' positive attitudes toward the boycott were driven by moral values, humanitarian solidarity, and religious beliefs. Subjective norms, especially the influence of family, friends, and social media, reinforced the urge to participate in the boycott. Meanwhile, perceptions of behavioral control vary due to limited information and consumption habit barriers, so that boycott intentions do not always translate into concrete actions. These findings confirm the relevance of TPB in explaining Muslim consumer boycott behavior.