Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research
Sekar Maulida Putri
Unknown Affiliation
Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS MODEL PASAR OLIGOPOLI DAN STRATEGI PADA INDUSTRI LAYANAN TELEKOMUNIKASI DI INDONESIA Fanda Wulandari; Sekar Maulida Putri; Shindu Bayu Wisanggeni; Naerul Edwin Kiky Aprianto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3278

Abstract

An analysis of the oligopoly market model and strategies applied in the telecommunications services industry in Indonesia, which has undergone significant transformation since market liberalization in the 1990s. This study finds that the Indonesian telecommunications market is dominated by several large companies, such as Telkomsel, Indosat, XL Axiata, and Smartfren, which have substantial market power. The high market concentration creates significant barriers to entry for new companies, thereby strengthening the position of existing companies and creating complex competitive dynamics. The findings suggest that the Bertrand oligopoly model is highly relevant in this context, where price competition is one of the main strategies used by operators to attract customers. Although price competition provides benefits to consumers, challenges in terms of regulation and operational efficiency remain, which require attention from policy makers. In addition, product and service innovation, such as the development of 4G and 5G networks, is a major focus for companies to improve customer experience and maintain market share. This article also highlights the importance of collaboration in the development of telecommunications infrastructure, despite the existence of intense competition. The results of this study are expected to provide valuable insights for industry players and policy makers in formulating more effective and sustainable strategies, as well as creating an inclusive and competitive telecommunications ecosystem in Indonesia.
ANALISIS PERILAKU IMPULSE BUYING KONSUMEN MUSLIM DI PURWOKERTO PADA PLATFORM DIGITAL BERDASARKAN TEORI STIMULUS-ORGANISME-RESPONS (SOR) Natasya Herliani; Sekar Maulida Putri; Wulan Linda Puspita Sari; Mahardika Cipta Raharja; Rini Meliana
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 1 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i1.7762

Abstract

This qualitative research aims to analyze the impulse buying behavior of Muslim consumers in Purwokerto on a digital platform using the Stimulus-Organism-Response (SOR) theory framework. The research results show that external stimulus which includes visual appeal of products, aggressive promotions such as flash sales, and the ease of digital payment systems are the main triggers for spontaneous shopping. At the organism stage, the consumer's internal process that involves positive emotions and price perception often ignores the mechanism of self-control and Islamic values such as the principle of qana'ah and the prohibition of israf. In response, consumers make unplanned purchases that produce various post-purchase emotions, both in the form of satisfaction and regret. This research concludes that strengthening shopping planning and internalization of the value of Islamic simplicity is very important to control consumptive behavior in the digital era
Co-Authors Fanda Wulandari Mahardika Cipta Raharja Naerul Edwin Kiky Aprianto Natasya Herliani Rini Meliana Shindu Bayu Wisanggeni Wulan Linda Puspita Sari