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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research
Wulan Linda Puspita Sari
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DAMPAK PENGEMBANGAN DESA WISATA TERHADAP EKONOMI SOSIAL MASYARAKAT DESA KARANGSALAM KECAMATAN BATURRADEN KABUPATEN BANYUMAS Muhammad Syafiq Thobari; Shindu Bayu Wisanggeni; Siti Maghfiroh; Widia Eka Restiani; Wulan Linda Puspita Sari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i1.3503

Abstract

A promising trend to improve the economy and welfare of the population in rural areas is the development of tourist villages. Karangsalam Village, located in Baturraden District, Banyumas Regency, is one example of a village that has succeeded in taking advantage of its tourism potential. This study looks at how the development of tourist villages has an impact on the economy and local communities of Karangsalam Village. The focus of this research is on changes in income and community welfare. Field observation, community interviews, and literature research are the methods used to conduct this research. According to the results of the study, creating a tourist village in Karangsalam village will increase the income and welfare of the community. The increase in the number of tourists has driven the growth of many new businesses, such as homestays, cooking, and handicrafts, which provide additional job opportunities for the community.
ANALISIS PERILAKU IMPULSE BUYING KONSUMEN MUSLIM DI PURWOKERTO PADA PLATFORM DIGITAL BERDASARKAN TEORI STIMULUS-ORGANISME-RESPONS (SOR) Natasya Herliani; Sekar Maulida Putri; Wulan Linda Puspita Sari; Mahardika Cipta Raharja; Rini Meliana
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 1 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i1.7762

Abstract

This qualitative research aims to analyze the impulse buying behavior of Muslim consumers in Purwokerto on a digital platform using the Stimulus-Organism-Response (SOR) theory framework. The research results show that external stimulus which includes visual appeal of products, aggressive promotions such as flash sales, and the ease of digital payment systems are the main triggers for spontaneous shopping. At the organism stage, the consumer's internal process that involves positive emotions and price perception often ignores the mechanism of self-control and Islamic values such as the principle of qana'ah and the prohibition of israf. In response, consumers make unplanned purchases that produce various post-purchase emotions, both in the form of satisfaction and regret. This research concludes that strengthening shopping planning and internalization of the value of Islamic simplicity is very important to control consumptive behavior in the digital era
Co-Authors Mahardika Cipta Raharja Muhammad Syafiq Thobari Natasya Herliani Rini Meliana Sekar Maulida Putri Shindu Bayu Wisanggeni Siti Maghfiroh Widia Eka Restiani