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All Journal Perspektif Pendidikan dan Keguruan BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Andrie Wijaya, Shendy
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Religion Economics, Econometrics & Finance Education Other

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Efektivitas Media Pembelajaran Video Animasi Untuk Meningkatkan Hasil Belajar Ditinjau Dari Minat Belajar Siswa Di SMP Al Qodiriyah Srono Rahayu, Novilita Dwi; Gerhani, Febrina; Andrie Wijaya, Shendy
Perspektif Pendidikan dan Keguruan Vol 15 No 2 (2024): Perspektif Pendidikan dan Keguruan Vol 15 No 2 Oktober 2024
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/perspektif.2024.vol15(2).19167

Abstract

This study was motivated by the limited variety of learning media used, which resulted in low student interest and ultimately affected their learning outcomes. There were 40 people who participated in the two sample groups of this study, the experimental group and the control group. The sampling technique applied was purposive sampling. The data obtained was through questionnaires and tests given directly through print outs to seventh grade students at Al-Qodiriyah Junior High School in Srono. The information collected was dissected using a two-way anova test. In this study, the hypothesis test used the N Gain Score test to compare the learning outcomes between the experimental group and the control group. The results of this study show that there is a significant difference between students who have high and low interest, both experimental and control groups. The results also showed the interaction of students' learning outcomes on learning media and learning interest.
Pemanfaatan Instagram sebagai Media Promosi untuk Pemasaran Produk Hijab Ayu Lestari, Mita; Redjeki, Sri; Andrie Wijaya, Shendy
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 11, No 1 (2026): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8530

Abstract

This study examines a micro hijab business that was pioneered since college using a reseller business model with low risk and high profit potential. This business, which was initially a side business, has succeeded in growing thanks to an adaptive marketing strategy that utilizes technology and social media algorithms, especially Instagram. The main focus on the quality of visual content, market segmentation, and active interaction with customers increases engagement and organic reach. Educational and inspirational content also strengthens relationships with consumers. Data-based evaluation and insight features support responsive strategy adaptation to market changes. This study is limited to the Instagram platform and lacks quantitative financial and operational data. It is recommended that further research conduct comparative studies on various digital platforms and explore the latest marketing technologies such as artificial intelligence. The novelty of this study lies in the integration of entrepreneurship in academic activities and adaptive and sustainable data-based digital marketing innovations, becoming an example for other micro businesses and the development of digital entrepreneurship.
Co-Authors Ayu Lestari, Mita Gerhani, Febrina Rahayu, Novilita Dwi Sri Redjeki