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All Journal Perspektif Pendidikan dan Keguruan Jurnal E-Bis: Ekonomi Bisnis Journal of Management - Small and Medium Enterprises (SME's) Golden Ratio of Marketing and Applied Psychology of Business Journal of Artificial Intelligence and Digital Business
Gerhani, Febrina
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Efektivitas Media Pembelajaran Video Animasi Untuk Meningkatkan Hasil Belajar Ditinjau Dari Minat Belajar Siswa Di SMP Al Qodiriyah Srono Rahayu, Novilita Dwi; Gerhani, Febrina; Andrie Wijaya, Shendy
Perspektif Pendidikan dan Keguruan Vol 15 No 2 (2024): Perspektif Pendidikan dan Keguruan Vol 15 No 2 Oktober 2024
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/perspektif.2024.vol15(2).19167

Abstract

This study was motivated by the limited variety of learning media used, which resulted in low student interest and ultimately affected their learning outcomes. There were 40 people who participated in the two sample groups of this study, the experimental group and the control group. The sampling technique applied was purposive sampling. The data obtained was through questionnaires and tests given directly through print outs to seventh grade students at Al-Qodiriyah Junior High School in Srono. The information collected was dissected using a two-way anova test. In this study, the hypothesis test used the N Gain Score test to compare the learning outcomes between the experimental group and the control group. The results of this study show that there is a significant difference between students who have high and low interest, both experimental and control groups. The results also showed the interaction of students' learning outcomes on learning media and learning interest.
Marketing Strategy Analysis Using WhatsApp Social Media Badik, Muhammad; Gerhani, Febrina; Redjeki, Sri
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1146

Abstract

This study aims to determine and identify marketing strategies using WhatsApp social media in selling Sevina Shop SME products and the effectiveness of using WhatsApp as a product marketing medium. This research uses a descriptive qualitative approach with data collection methods through observation, interviews, and documentation. Data analysis uses Miles and Huberman's data analysis, including data reduction, presentation, and conclusion drawing/verification. Data analysis is carried out by identifying patterns and central themes that describe the application of marketing strategies in using WhatsApp social media, and drawing conclusions based on the findings that have been analyzed. The results of this study show that applying marketing strategies using WhatsApp social media is very practical in helping the Sevina Shop SME find market opportunities, determine strategies in achieving target markets, identify market needs, determine product positions, foster consumer interest, and increase sales. The results of this study are expected to provide in-depth insight into the application of marketing strategies using WhatsApp social media in product sales. They can help SME develop effective marketing strategies to increase their business competitiveness.
Integrated Marketing Management Strategies in the Digital Age: Comprehensive Analysis and Case Studies Musaiyadi, Musaiyadi; Salim, Helmi Agus; Gerhani, Febrina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1174

Abstract

This article examines the development and implementation of integrated marketing management strategies in the context of the digital age. Through a comprehensive analysis of current literature and case studies from various industries, this research aims to provide an in-depth understanding of how companies can optimize their marketing strategies amid changes in the digital landscape. The methodology used includes a systematic literature review, secondary data analysis, and multiple case studies. The results indicate that the integration of digital technology, personalization of customer experiences, and the utilization of big data are key to the success of contemporary marketing strategies. In conclusion, companies need to adopt a more adaptive and technology-oriented approach to their marketing management to remain competitive in the digital age
Analisis Strategi Pemasaran melalui Sosial Media Tiktok dalam Penjualan di Sekawan.ties Baharudin, Muhammad Teguh; Gerhani, Febrina; Redjeki, Sri
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2587

Abstract

Seiring pesatnya perkembangan teknologi informasi dan tingginya penggunaan media sosial, banyak usaha kecil menengah menghadapi tantangan dalam memperluas pasar dan meningkatkan penjualan secara efektif. Sekawan.Ties, sebuah usaha thrifting di Jember, memanfaatkan media sosial TikTok sebagai sarana promosi untuk menjawab permasalahan tersebut. Penelitian ini bertujuan menganalisis strategi pemasaran melalui TikTok dalam meningkatkan penjualan Sekawan.Ties. Metode yang digunakan adalah analisis kualitatif dengan pengumpulan data melalui observasi dan wawancara. Fokus penelitian meliputi pembuatan konten menarik, interaksi dengan pengikut, dan pemanfaatan fitur TikTok seperti hashtag, live streaming, kolaborasi influencer, serta TikTok Shop. Hasil menunjukkan bahwa strategi ini efektif memperluas jangkauan pasar, meningkatkan engagement, dan konversi penjualan, khususnya di kalangan generasi muda. Kesimpulannya, TikTok memberikan kontribusi signifikan dalam meningkatkan daya saing dan penjualan Sekawan.Ties di era digital, serta menjadi referensi bagi pelaku usaha dalam merumuskan strategi pemasaran digital inovatif.
Efektivitas Model Pembelajaran Inkuiri Terbimbing Untuk Meningkatkan Hasil Belajar Siswa Yang Dikontrol Dengan Kemampuan Berpikir Kritis Masruroh, Elok Zakia Ainun; Andrie Wijaya, Shendy; Gerhani, Febrina
Perspektif Pendidikan dan Keguruan Vol 16 No 1 (2025): Perspektif Pendidikan dan Keguruan Vol 16 No 1 April 2025
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/perspektif.2025.vol16(1).20511

Abstract

This study aims to analyze the effectiveness of guided inquiry model compared to conventional model in improving learning outcomes of students who have high and low critical thinking ability and analyze the interaction between guided inquiry model and students' critical thinking ability. This research design uses quasai experiment with factorial design 2 x 2. The population of this research is all students of class XI MAN 2 Jember. The sample of this study was 4 classes taken randomly, namely 2 classes as experimental classes and 2 classes as control classes. The results showed that guided inquiry learning is more effective than conventional learning. Based on the above findings, students can develop their intellectual abilities freely in terms of solving problems. Then the teacher needs to approach, recognize, explore and develop students' learning potentials through cognition of knowledge and experience so far.
SWOT ANALYSIS OF DIGITAL MARKETING AT MSMEs KING SEMPOL JEMBER Yusrizal, Mohammad Fikri; Suryani, Fitri Ayu; Gerhani, Febrina
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24222

Abstract

This study aims to identify the strengths, weaknesses, opportunities, and threats (SWOT) associated with the implementation of digital marketing in MSME King Sempol in Jember, as well as to formulate appropriate digital marketing strategies to optimize the utilization of social media platforms. The research employs a SWOT analysis approach to systematically evaluate internal and external factors affecting the business. The findings indicate that the primary strengths of MSME King Sempol include its distinctive product taste, affordable pricing, strategic business location, availability of official social media accounts, and the use of preservative-free raw materials. However, several weaknesses were identified, such as the product’s limited shelf life (only three days), unattractive and inconsistent social media content, the absence of dedicated social media management staff, limited digital marketing knowledge, and unscheduled, unstructured posting practices. In terms of external factors, opportunities include the potential use of influencer testimonials, a large and continuously growing social media user base, increased purchasing power during new student admissions, the high virality of culinary content online, and the expansion of a loyal customer base. Meanwhile, threats consist of similar competitors in the same sales area, rising raw material costs, intense competition in online culinary content, rapidly changing viral food trends, and unstable internet connectivity. The SWOT matrix analysis positions MSME King Sempol in Quadrant I, indicating an aggressive (growth-oriented) strategy. Accordingly, the recommended strategy is the SO (Strength–Opportunity) strategy, which emphasizes leveraging internal strengths to capitalize on external opportunities. Proposed strategies include collaborating with local influencers to enhance brand visibility, consistently promoting products through Instagram and TikTok, offering promotional discounts, creating visually appealing and engaging digital content, and sharing customer testimonials to build trust and strengthen audience engagement. Keywords: Digital Marketing; MSMEs; SWOT
Co-Authors Andrie Wijaya, Shendy Badik, Muhammad Baharudin, Muhammad Teguh Masruroh, Elok Zakia Ainun Musaiyadi Musaiyadi Rahayu, Novilita Dwi Salim, Helmi Agus Sri Redjeki Suryani, Fitri Ayu Yusrizal, Mohammad Fikri