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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Perspektif Pendidikan dan Keguruan BENING Jurnal E-Bis: Ekonomi Bisnis Golden Ratio of Marketing and Applied Psychology of Business Journal of Artificial Intelligence and Digital Business
Gerhani, Febrina
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Strategi Pemasaran UMKM di Kawasan Kampus Jember: Mengoptimalkan Potensi Pasar Lokal Gerhani, Febrina; Prasetiyorini, Pudhak; Susanto, Jhoni
BENING Vol 11, No 1 (2024): MEI 2024
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v11i1.6372

Abstract

Penelitian ini mengeksplorasi strategi pemasaran untuk Usaha Mikro, Kecil, dan Menengah (UMKM) di kawasan kampus Jember, dengan fokus pada Analisis SWOT. Meskipun kawasan kampus menawarkan potensi pasar yang menarik bagi UMKM, masih ada peluang yang belum dimanfaatkan sepenuhnya. Metode penelitian menggunakan Analisis SWOT untuk mengevaluasi faktor-faktor internal dan eksternal yang memengaruhi pemasaran UMKM. Temuan penelitian mengidentifikasi peluang baru seperti meningkatnya permintaan pasar lokal, tetapi juga menyoroti ancaman seperti persaingan yang semakin ketat. Diskusi hasil penelitian memberikan langkah-langkah untuk memanfaatkan kekuatan, mengatasi kelemahan, memanfaatkan peluang, dan mengelola ancaman dalam pengembangan strategi pemasaran UMKM. Implikasi praktis dari penelitian ini termasuk panduan bagi pemilik UMKM, praktisi pemasaran, dan pembuat kebijakan untuk mengembangkan strategi pemasaran yang lebih efektif. Dengan memperkuat strategi pemasaran, UMKM dapat berperan lebih aktif dalam meningkatkan pertumbuhan ekonomi lokal. Kesimpulannya, penelitian ini memberikan kontribusi bagi pemahaman tentang strategi pemasaran UMKM di kawasan kampus Jember. Dengan memanfaatkan kekuatan internal, mengatasi kelemahan, memanfaatkan peluang, dan mengelola ancaman, UMKM dapat mengembangkan strategi pemasaran yang efektif untuk meningkatkan pertumbuhan dan daya saing mereka di pasar lokal.
Efektivitas Media Pembelajaran Video Animasi Untuk Meningkatkan Hasil Belajar Ditinjau Dari Minat Belajar Siswa Di SMP Al Qodiriyah Srono Rahayu, Novilita Dwi; Gerhani, Febrina; Andrie Wijaya, Shendy
Perspektif Pendidikan dan Keguruan Vol 15 No 2 (2024): Perspektif Pendidikan dan Keguruan Vol 15 No 2 Oktober 2024
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/perspektif.2024.vol15(2).19167

Abstract

This study was motivated by the limited variety of learning media used, which resulted in low student interest and ultimately affected their learning outcomes. There were 40 people who participated in the two sample groups of this study, the experimental group and the control group. The sampling technique applied was purposive sampling. The data obtained was through questionnaires and tests given directly through print outs to seventh grade students at Al-Qodiriyah Junior High School in Srono. The information collected was dissected using a two-way anova test. In this study, the hypothesis test used the N Gain Score test to compare the learning outcomes between the experimental group and the control group. The results of this study show that there is a significant difference between students who have high and low interest, both experimental and control groups. The results also showed the interaction of students' learning outcomes on learning media and learning interest.
Marketing Strategy Analysis Using WhatsApp Social Media Badik, Muhammad; Gerhani, Febrina; Redjeki, Sri
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1146

Abstract

This study aims to determine and identify marketing strategies using WhatsApp social media in selling Sevina Shop SME products and the effectiveness of using WhatsApp as a product marketing medium. This research uses a descriptive qualitative approach with data collection methods through observation, interviews, and documentation. Data analysis uses Miles and Huberman's data analysis, including data reduction, presentation, and conclusion drawing/verification. Data analysis is carried out by identifying patterns and central themes that describe the application of marketing strategies in using WhatsApp social media, and drawing conclusions based on the findings that have been analyzed. The results of this study show that applying marketing strategies using WhatsApp social media is very practical in helping the Sevina Shop SME find market opportunities, determine strategies in achieving target markets, identify market needs, determine product positions, foster consumer interest, and increase sales. The results of this study are expected to provide in-depth insight into the application of marketing strategies using WhatsApp social media in product sales. They can help SME develop effective marketing strategies to increase their business competitiveness.
Integrated Marketing Management Strategies in the Digital Age: Comprehensive Analysis and Case Studies Musaiyadi, Musaiyadi; Salim, Helmi Agus; Gerhani, Febrina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1174

Abstract

This article examines the development and implementation of integrated marketing management strategies in the context of the digital age. Through a comprehensive analysis of current literature and case studies from various industries, this research aims to provide an in-depth understanding of how companies can optimize their marketing strategies amid changes in the digital landscape. The methodology used includes a systematic literature review, secondary data analysis, and multiple case studies. The results indicate that the integration of digital technology, personalization of customer experiences, and the utilization of big data are key to the success of contemporary marketing strategies. In conclusion, companies need to adopt a more adaptive and technology-oriented approach to their marketing management to remain competitive in the digital age
Analisis Strategi Pemasaran melalui Sosial Media Tiktok dalam Penjualan di Sekawan.ties Baharudin, Muhammad Teguh; Gerhani, Febrina; Redjeki, Sri
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2587

Abstract

Seiring pesatnya perkembangan teknologi informasi dan tingginya penggunaan media sosial, banyak usaha kecil menengah menghadapi tantangan dalam memperluas pasar dan meningkatkan penjualan secara efektif. Sekawan.Ties, sebuah usaha thrifting di Jember, memanfaatkan media sosial TikTok sebagai sarana promosi untuk menjawab permasalahan tersebut. Penelitian ini bertujuan menganalisis strategi pemasaran melalui TikTok dalam meningkatkan penjualan Sekawan.Ties. Metode yang digunakan adalah analisis kualitatif dengan pengumpulan data melalui observasi dan wawancara. Fokus penelitian meliputi pembuatan konten menarik, interaksi dengan pengikut, dan pemanfaatan fitur TikTok seperti hashtag, live streaming, kolaborasi influencer, serta TikTok Shop. Hasil menunjukkan bahwa strategi ini efektif memperluas jangkauan pasar, meningkatkan engagement, dan konversi penjualan, khususnya di kalangan generasi muda. Kesimpulannya, TikTok memberikan kontribusi signifikan dalam meningkatkan daya saing dan penjualan Sekawan.Ties di era digital, serta menjadi referensi bagi pelaku usaha dalam merumuskan strategi pemasaran digital inovatif.
THE INFLUENCE OF FINTECH ON RURAL TEENAGERS’ CONSUMPTIVE BEHAVIOR WITH DIGITAL LIFESTYLE AS INTERVENING Efendi, Muhammad Rahul; Gerhani, Febrina; Prasetyorini, Pudhak
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4781

Abstract

This research explores the impact of Financial Technology (Fintech) on the consumptive behavior of teenagers in rural areas, specifically in Desa Cumedak, Kecamatan Sumberjambe, Kabupaten Jember. The study is motivated by the increasing use of digital financial services among adolescents, facilitated by easy access through e-wallets and paylater features. This study used a quantitative approach. The research method used was a survey. The sample included 110 respondents aged 15 to 24.. Data were analyzed both descriptively and inferentially using path analysis to examine the direct and indirect effects of Fintech usage, with digital lifestyle as an intervening variable and financial literacy as a moderating variable. The findings indicate that frequent use of Fintech correlates with a higher tendency toward impulsive and unplanned consumption among rural teenagers. The study implies the need to integrate digital financial literacy into school curricula and youth empowerment programs at the community level.
PENERAPAN MODEL KOOPERATIF TIPE STAD UNTUK MENINGKATKAN ENTREPRENEURIAL MINDSET SISWA DI SMK DARUL ULUM AS SURUR KELAS X Hadi, Syukron; Prasetiyorini, Pudhak; Gerhani, Febrina
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4795

Abstract

Strengthening the entrepreneurial mindset at the Vocational High School (SMK) level is a strategic urgency in preparing adaptive, creative, and independent graduates amidst the dynamics of the world of work and entrepreneurship. One of the relevant learning approaches to develop students' entrepreneurial mindset is the Student Teams Achievement Division (STAD) cooperative learning model, because it is able to stimulate cooperation, communication, and individual responsibility in groups. This study aims to analyze the application of the STAD model in improving the entrepreneurial mindset of class X students at SMK Darul Ulum AS Surur, identify changes in student attitudes in the aspects of creativity, innovation, and independence, and evaluate the effectiveness of the model in improving students' cooperation and communication skills in the context of entrepreneurship. This study uses a quantitative method with a quasi-experimental approach. The research subjects were 30 class X students selected through purposive sampling techniques. The data collection instrument used was a validated entrepreneurial mindset questionnaire supported by documentation and observation. The results of the study showed that the application of the STAD cooperative learning model had a significant effect on improving students' entrepreneurial mindset. Based on the results of the paired sample t-test, a significance value of 0.001 <0.05 was obtained, so H0 was rejected and H1 was accepted. This means that there is a significant difference between the pre-test and post-test results of students' entrepreneurial mindset after the STAD type cooperative learning model was applied.
Co-Authors Andrie Wijaya, Shendy Badik, Muhammad Baharudin, Muhammad Teguh Efendi, Muhammad Rahul Hadi, Syukron Musaiyadi Musaiyadi Prasetiyorini, Pudhak Rahayu, Novilita Dwi Salim, Helmi Agus Sri Redjeki Susanto, Jhoni