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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Sandy, Rizka Gabriella
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Economics, Econometrics & Finance

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PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERTANIAN DI TOKO DNA PANTURA DESA LAMONGAN KECAMATAN ARJASA KABUPATEN SITUBONDO Rachman, Riza; Sabrina, Hunaidah; Sandy, Rizka Gabriella; Rahayu, Nita Sartika Putri; Hidayat, Robiyatul; Vinanda, Yogi Ryan
Growth Vol 22 No 2 (2024): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i2.5821

Abstract

This research aims to determine the influence of price, location and service quality on purchasing decisions for agricultural products at the Pantura DNA Shop, Congapan Lamongan Village, Arjasari District. This research uses quantitative methods with a survey approach. The research population was all consumers of the Pantura DNA Shop, totaling 3,713 people. The research sample consisted of 97 people taken using purposive sampling technique. Research data was collected through questionnaires and analyzed using multiple linear regression tests.The results of the research show that price, location and service quality have a significant influence on the decision to purchase agricultural products at the Pantura DNA Store. Price has a positive and significant effect on decisions to purchase agricultural products. Location has a positive and significant effect on decisions to purchase agricultural products. Service quality has a positive and significant effect on decisions to purchase agricultural products. Based on the research results, it is recommended that the Pantura DNA Store maintain competitive agricultural product prices, improve service quality, and expand business locations to improve purchasing decisions for agricultural products.
PENGUKURAN KINERJA SISTEM INFORMASI PERPUSTAKAAN KABUPATEN SITUBONDO DENGAN PENDEKATAN IT BALANCED SCORECARD Widiarti, Dian; Sandy, Rizka Gabriella; Damayanti, Deswita Putri; Putri, Hafisah Sucita; Yuliyanti, Kholifah
Growth Vol 22 No 2 (2024): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i2.6033

Abstract

Situbondo Regency Library is one of the public service places that has a crucial role in providing access to the public to obtain information and literacy. As part of an effort to improve the quality of service, this library has implemented an information system to support its activities. This study aims to assess the effectiveness of the information system at the Situbondo Regency Library using the IT Balanced Scorecard (IT BSC) approach. IT BSC is a method that evaluates information technology performance from four main perspectives, namely contribution to business, user focus, operational capability, and future vision. This approach provides a comprehensive perspective on information system performance by considering strategic and operational aspects. The methods applied include a combination of quantitative data collection through surveys of system users and qualitative analysis through interviews with library management. The results of the study indicate that the contribution of the information system to achieving library business targets is good based on the final achievement score of 74.46%. The highest score is in the company contribution perspective of 24.51%, then the future orientation perspective of 23.87%, followed by the user orientation perspective of 16.64% and finally the operational excellence perspective of 9.44%. Thus, this study presents a comprehensive picture of the performance of information systems at the Situbondo Regency Library while providing strategic input for the development of information technology in the future.
Co-Authors Damayanti, Deswita Putri Dian Widiarti Hidayat, Robiyatul Putri, Hafisah Sucita Rachman, Riza Rahayu, Nita Sartika Putri Sabrina, Hunaidah Vinanda, Yogi Ryan Yuliyanti, Kholifah