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All Journal International Journal of Social Science and Business INTEGRITAS : Jurnal Pengabdian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Rachman, Riza
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PERCEIVED VALUE SEBAGAI MEDIASI PENGARUH E-SERVICESCAPE TERHADAP LOYALITAS PELANGGAN Faiza, Nur; Rachman, Riza
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3975

Abstract

The online shop has become a popular trend in shopping for various groups of people in Indonesia, providing convenience for consumers to make transactions from anywhere. The purpose of this research is to empirically examine and prove the influence of e-servicescape on shopping on the Shopee marketplace in increasing customer loyalty, test the influence of e-servicescape in increasing perceived value, examine the influence of perceived value in increasing customer loyalty, and test the magnitude of the influence of e-servicescape on customer loyalty through perceived value as a mediating variable. The research method used quantitative methods by conducting a survey of 170 Shopee marketplace users in East Java. The research data were analyzed using Partial Least Square (PLS) operated through the SmartPLS program. The results show that e-servicescape has a significant influence on customer loyalty, e-servicescape has a significant influence on perceived value, perceived value has a significant influence on customer loyalty, and perceived value mediates the relationship between e-servicescape and customer loyalty. Several suggestions and directions are also provided to expand research as a discussion topic.
DESAIN BALANCE SCORECARD DI KOPERASI SYARIAH SEKAR TANJUNG KECAMATAN ARJASA KABUPATEN JEMBER Oktaviansyah, Hendrik Tri; Rachman, Riza
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2764

Abstract

Performance measurement is very important, because performance measurement can later be used as a performance evaluation in the future by taking into account financial and non-financial aspects. The purpose of this study was to determine the BSC design in Koperasi Syariah Sekar Tanjung. This research is a qualitative research, that data in the form of descriptive explanations that explain a description of certain objects and results. This study uses the BSC perspective to design the BSC in Koperasi Syariah Sekar Tanjung Jember. The data analysis method used is describing the vision and mission, SWOT analysis, determining alternative strategies, causal relationships between perspectives, determining lead and lag indicators of alternative strategies as well as targets and initiatives of strategic objectives, and determining implementation mechanisms. Koperasi Syariah Sekar Tanjung Strategy, Arjasa District, Jember Regency, when designed using BSC seen from 4 perspectives, it is necessary to improve the quality of human resources, improve the quality of excellent service to customers, increase customer satisfaction, and increase financial ratios.
PENGARUH PROMOSI, CITRA MEREK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA TOKO IKA ANISA DI KABUPATEN SITUBONDO Sariatik, Atika Puspita; Rachman, Riza; Fandiyanto, Randika; Ariyantiningsih, Febri
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1842

Abstract

The success of a store can be seen from the number of visitors. To face competition and maintain the continuity of the store, store owners need to plan the goals that will be achieved, so that they can determine what strategies will be used in dealing with existing competition to achieve consumer buying interest. The study explores the influence of promotion, brand image and location on consumer buying interest at the Ika Anisa store in Situbondo Regency. The population in this study were consumers who visited Ika Anisa's shop. This study used 97 respondents and used a simple random sampling method. Data collection was done by using a questionnaire. The data analysis technique used in this research is multiple linear regression analysis, t test, F test, dominant test and coefficient determination . Multiple linear regression analysis showed that Y = -3.790E-016 + 0.162X1 + 0.459X2 + 0.332X3 + e. The t-test for the hypothesis (H1) of the Promotion variable is 2.217 while the value in the 5% distribution ttable is 1.985 then tcount is 2.217 > 1.985 ttable, for the Brand Image variable is 5.440 while the value in the 5% distribution ttable is 1.985 then tcount is 5.440 > 1.985, for Location variable is 4,017 while the value at 5% distribution table is 1,985, so tcount is 4,017 > 1,985 ttable. F test results show that the hypothesis (H2) for the variables Promotion, Brand Image and Location have a simultaneous effect on Consumer Buying Interest at Ika Anisa Stores. The dominant test shows the hypothesis (H3) that the Brand Image variable has a dominant effect on Consumer Buying Interest at Ika Anisa Stores. The coefficient of determination (R2) shows a value of 0,530 from this result means that the independent variable nas a ontribution of 53% against the dependent variable that has a strong enough influence, and the remaining 47% is influenced by other variables.
PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH DIGITAL MARKETING DAN LIVE STREAMING TERHADAP MINAT BELI Faiza, Nur; Rachman, Riza
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4624

Abstract

Consumer interest in online shopping has become increasingly crucial. The accessibility and security offered by e-commerce platforms have attracted consumer interest. The objective of this research is to examine the role of trust in mediating the influence of digital marketing and live streaming on purchase intention. The research employs a quantitative method by surveying 140 TiktokShop users in Situbondo. Data analysis utilizes Partial Least Square (PLS) conducted through the SmartPLS program. The results indicate that digital marketing has a positive and significant influence on trust, live streaming has a positive and significant influence on trust, digital marketing has a positive and significant influence on purchase intention, live streaming has a positive and significant influence on purchase intention, trust has a positive and significant influence on purchase intention, and trust as an intervening variable contributes to mediating the relationship between digital marketing and purchase intention. Furthermore, trust as an intervening variable also contributes to mediating the relationship between live streaming and consumer purchase intention.
PENGARUH VIRAL MARKETING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PRODUK ARTHA LDT) Komariah, Nurul Dwi; Rachman, Riza; Pristika N, Rafika Febri; Murtakiyah, Wardah; Kolida, Firda Ukfatul; haniza P, Dwi Maryamah; Suliyana, Putri Mita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4232

Abstract

This research aims to determine the influence of viral marketing and E-WOM on purchasing decisions (study on Artha ldt products). Purchasing decisions arise because of public trust in the product which comes from reviews or viral marketing and E-WOM. The data analysis method used is multiple linear regression analysis. This analysis is used to find out how much influence the independent variables (Viral Marketing and E-WOM) have on the dependent variable (Purchasing Decisions). Data analysis techniques include validity tests, reliability tests, and classical assumption tests. The type of primary data used in this research is quantitative data. Quantitative data was obtained from questionnaires distributed to Arthta consumers. The sample used was 55 respondents. Secondary data in this research was obtained from observation and literature study.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA ROTI BAKAR BANDUNG BONDOWOSO (Studi Kasus Pada Franchise RB. Duzzi) Syama, Nur Izzuddien; Rachman, Riza; Anhar, Muh. Barry Nur; Safitri, Fina; Rahman, Yasyfi Aufa; As’adiyah, Bunga Banafsaj Amiratul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4228

Abstract

This research intend to analyze marketing strategies that can increase sales at Roti Bakar Bandung Bondowoso (RB. Duzzi), a toast franchise. In the context of increasingly fierce competition, effective marketing strategies are the key to success in increasing sales. Through a SWOT analysis approach (Strengths, Weaknesses, Opportunities and Threats), this research explores the internal and external factors that influence RB sales. Duzzi. The results of this research provide a better understanding of the strengths, weaknesses, opportunities and threats faced by RB. Duzzi, as well as providing recommendations for marketing strategies that can be implemented to increase sales. Thus, this research contributes to the development of more effective marketing strategies in the context of the toast franchise business.
STRATEGI PEMASARAN BISNIS DALAM MENINGKATKAN PEMBELIAN PROMOSI DI MEDIA SOSIAL DAN KUALITAS PRODUK PADA YOWES MIE DI SITUBONDO Sandra, Intan Ayu Kartika; Rachman, Riza; Mufid, Rozin Khairon; Febriyanto, Febriyanto; Khotip, Zainal; Ismayani, Meiriyanti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4230

Abstract

This research aims to gain an understanding of how important it is to increase purchases through promotions on social media and product quality at Yowes Mie Situbondo. Where promotion and product quality are very good at attracting consumer interest. And Yowes Mie also uses promotional media where he will get prizes on his Instagram. The ingredients used are very good, because Yowes Mie does not want to disappoint consumers. This article uses a qualitative method where the author interviews Yowes Mie by going directly to the field.
PENGUATAN ENTERPRENEURSHIP SKILL MELALUI PELATIHAN PEMBUATAN BUSINESS PLAN Rachman, Riza; Permatasari, Lita; Faiza, Nur; Nurholifah, Siti; Ristianti, Alindi
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 1 (2025): JANUARI 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i1.5721

Abstract

Berwirausaha menjadi aktivitas yang berkembang di kalangan masyarakat luas bahkan remaja pada saat ini. Percepatan arus globalisasi, tingginya angka pengangguaran serta lapangan pekerjaan yang semakin sempit karena banyak faktor menyebabkan banyak orang mulai mengembangkan wirausaha. Meskipun entrepreneurship semakin banyak dikenal masyarakat luas, namun jumlah entrepreneur muda indonesia masih terbilang minim dibandingkan dengan beberapa negara berkembang dan maju dikawasan ASEAN. Hal ini terbukti berdasarkan data BPS pada tahun 2022 tercatat 3,47% masyarakat indonesia berwirausaha sedangkan rasio kewirausahaan di negara lain, seperti di Malaysia sudah 4,74%, Thailand 4,26%, dan Singapura 8,76%. Entrepreneur bukan hanya mampu menciptakan ide dan produk yang inovatif akan tetapi haruslah mempersiapkan mental serta dibekali dengan skill, agar usaha yang dirintis bisa berjalan dengan baik. Perencanaan bisnis menjadi hal yang sangat penting bagi semua pelaku usaha dalam mempersiapkan usahanya. Permasalahan yang timbul di masyarakat dan pelaku usaha adalah kurangnya memperhatikan perencanaan bisnis dalam melaksanakan aktifitasnya. Pelaku usaha atau entrepreneur hanya bisa membuat produk, berinovasi terhadap produk tanpa tahu apalagi langkah-langkah yang akan dilakukan selanjutnya. Business Model Canvas (BMC) adalah alat strategis yang digunakan untuk merancang, mengembangkan, dan memahami model bisnis suatu perusahaan secara menyeluruh. Pengabdian kepada masyarakat ini dilakukan di SMA Negeri 1 Panji Situbondo, dimana sekolah ini memberikan penguatan entrepreneurship skill kepada siswanya sebagai bekal apabila lulus kelak. Pelaksanaan pengabdian masyarakat ini dilakukan dalam tiga tahap, yaitu tahapan persiapan dengan berkoordinasi dengan SMA Negeri 1 Situbondo untuk dapat menyiapkan siswa dalam kegiatan pengabdian, tahapan pelaksanaan kegiatan pengabdian dengan teknik ceramah dan forum group discussion, serta tahapan evaluasi yaitu mengukur pencapaian tujuan dan dampak positif dari kegiatan pengabdian terkait wawasan baru yang telah diperoleh melalui penyebaran kuisioner. Luaran yang diharapkan dari kegiatan ini adalah artikel pengabdian yang dimuat dalam prosiding.
PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERTANIAN DI TOKO DNA PANTURA DESA LAMONGAN KECAMATAN ARJASA KABUPATEN SITUBONDO Rachman, Riza; Sabrina, Hunaidah; Sandy, Rizka Gabriella; Rahayu, Nita Sartika Putri; Hidayat, Robiyatul; Vinanda, Yogi Ryan
Growth Vol 22 No 2 (2024): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i2.5821

Abstract

This research aims to determine the influence of price, location and service quality on purchasing decisions for agricultural products at the Pantura DNA Shop, Congapan Lamongan Village, Arjasari District. This research uses quantitative methods with a survey approach. The research population was all consumers of the Pantura DNA Shop, totaling 3,713 people. The research sample consisted of 97 people taken using purposive sampling technique. Research data was collected through questionnaires and analyzed using multiple linear regression tests.The results of the research show that price, location and service quality have a significant influence on the decision to purchase agricultural products at the Pantura DNA Store. Price has a positive and significant effect on decisions to purchase agricultural products. Location has a positive and significant effect on decisions to purchase agricultural products. Service quality has a positive and significant effect on decisions to purchase agricultural products. Based on the research results, it is recommended that the Pantura DNA Store maintain competitive agricultural product prices, improve service quality, and expand business locations to improve purchasing decisions for agricultural products.
STRATEGI PEMASARAN MELALUI LIVE INSTAGRAM TERHADAP PENJUALAN PADA TOKO AW STORE SITUBONDO Maisaroh, Maisaroh; Rachman, Riza; Norchalicatin, Yuli; Anam, Muhammad Mishbahul; Indriani, Shafa Arina; Abaitunnisa, Fatima; Syaifurahman, Ahmad
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4229

Abstract

The AW store is a shop that operates in the thrift sector, where the shop sells various kinds of clothing such as shirts, trousers, and others. In marketing its products, the AW store carries out a marketing strategy, namely live Instagram. Live Instagram is a live broadcast activity on social media, especially Instagram. Where with live Instagram, sellers and buyers do not meet in person. Buyers can see what the AW store sells without having to come directly to the store.The research carried out was qualitative research, where data collection was obtained by means of interviews. The conclusion of this research is that the AW store carries out a marketing strategy for its store by means of live Instagram. This research shows that the live Instagram carried out by the AW store has had a big impact on increasing sales.
Co-Authors Abaitunnisa, Fatima Adriana Anteng Anggorowati Afandi, Arif Anam, Muhammad Mishbahul Andrew Joewono, Andrew Anhar, Muh. Barry Nur Anwar, Faris Zainul Arief, Mohammad Yahya Ariyantiningsih, Febri As’adiyah, Bunga Banafsaj Amiratul Dian Widiarti Ediyanto Fandiyanto, Randika Febriyanto Febriyanto H.R.M, Farukh Abdullah Hamida, Lutfiyatil haniza P, Dwi Maryamah Hendra Syahputra Hidayat, Robiyatul Ika WAHYUNI Indriani, Shafa Arina Ismayani, Meiriyanti Khotip, Zainal Kolida, Firda Ukfatul Komariah, Nurul Dwi Lita Permata Sari Lolo, Agustinus Weri Maisaroh Maisaroh Mala, Yunita Kadi Mayangsari, Andina Mufid, Rozin Khairon Murtakiyah, Wardah Nanda Widaninggar, Nanda Norchalicatin, Yuli Novia, Rozana Putri Nur Faiza Nurholifah, Siti Oktaviansyah, Hendrik Tri Permatasari, Lita Pramesthi, Riska Ayu Pranjoto, Hartono Pristika N, Rafika Febri Rahayu, Nita Sartika Putri Rahman, Ervina Adita Rahman, Yasyfi Aufa Rini Kartika Sari Ristianti, Alindi Sabrina, Hunaidah safitri, fina Sandra, Intan Ayu Kartika Sandy, Rizka Gabriella Sari, Putri Ayu Purnama Sariatik, Atika Puspita Silviyanti, Nurul Amalia Suhesti, Endang Suliyana, Putri Mita Syaifurahman, Ahmad Syama, Nur Izzuddien Tauhid, Gunawan Abdi Vinanda, Yogi Ryan Widiantoro, Septian Dwi