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All Journal International Journal of Social Science and Business INTEGRITAS : Jurnal Pengabdian Jurnal Abdi Masyarakat Indonesia Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Amkop Management Accounting Review (AMAR) Jurnal Mahasiswa Entrepreneur
Rachman, Riza
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PERCEIVED VALUE SEBAGAI MEDIASI PENGARUH E-SERVICESCAPE TERHADAP LOYALITAS PELANGGAN Faiza, Nur; Rachman, Riza
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3975

Abstract

The online shop has become a popular trend in shopping for various groups of people in Indonesia, providing convenience for consumers to make transactions from anywhere. The purpose of this research is to empirically examine and prove the influence of e-servicescape on shopping on the Shopee marketplace in increasing customer loyalty, test the influence of e-servicescape in increasing perceived value, examine the influence of perceived value in increasing customer loyalty, and test the magnitude of the influence of e-servicescape on customer loyalty through perceived value as a mediating variable. The research method used quantitative methods by conducting a survey of 170 Shopee marketplace users in East Java. The research data were analyzed using Partial Least Square (PLS) operated through the SmartPLS program. The results show that e-servicescape has a significant influence on customer loyalty, e-servicescape has a significant influence on perceived value, perceived value has a significant influence on customer loyalty, and perceived value mediates the relationship between e-servicescape and customer loyalty. Several suggestions and directions are also provided to expand research as a discussion topic.
DESAIN BALANCE SCORECARD DI KOPERASI SYARIAH SEKAR TANJUNG KECAMATAN ARJASA KABUPATEN JEMBER Oktaviansyah, Hendrik Tri; Rachman, Riza
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2764

Abstract

Performance measurement is very important, because performance measurement can later be used as a performance evaluation in the future by taking into account financial and non-financial aspects. The purpose of this study was to determine the BSC design in Koperasi Syariah Sekar Tanjung. This research is a qualitative research, that data in the form of descriptive explanations that explain a description of certain objects and results. This study uses the BSC perspective to design the BSC in Koperasi Syariah Sekar Tanjung Jember. The data analysis method used is describing the vision and mission, SWOT analysis, determining alternative strategies, causal relationships between perspectives, determining lead and lag indicators of alternative strategies as well as targets and initiatives of strategic objectives, and determining implementation mechanisms. Koperasi Syariah Sekar Tanjung Strategy, Arjasa District, Jember Regency, when designed using BSC seen from 4 perspectives, it is necessary to improve the quality of human resources, improve the quality of excellent service to customers, increase customer satisfaction, and increase financial ratios.
PENGARUH PROMOSI, CITRA MEREK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA TOKO IKA ANISA DI KABUPATEN SITUBONDO Sariatik, Atika Puspita; Rachman, Riza; Fandiyanto, Randika; Ariyantiningsih, Febri
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1842

Abstract

The success of a store can be seen from the number of visitors. To face competition and maintain the continuity of the store, store owners need to plan the goals that will be achieved, so that they can determine what strategies will be used in dealing with existing competition to achieve consumer buying interest. The study explores the influence of promotion, brand image and location on consumer buying interest at the Ika Anisa store in Situbondo Regency. The population in this study were consumers who visited Ika Anisa's shop. This study used 97 respondents and used a simple random sampling method. Data collection was done by using a questionnaire. The data analysis technique used in this research is multiple linear regression analysis, t test, F test, dominant test and coefficient determination . Multiple linear regression analysis showed that Y = -3.790E-016 + 0.162X1 + 0.459X2 + 0.332X3 + e. The t-test for the hypothesis (H1) of the Promotion variable is 2.217 while the value in the 5% distribution ttable is 1.985 then tcount is 2.217 > 1.985 ttable, for the Brand Image variable is 5.440 while the value in the 5% distribution ttable is 1.985 then tcount is 5.440 > 1.985, for Location variable is 4,017 while the value at 5% distribution table is 1,985, so tcount is 4,017 > 1,985 ttable. F test results show that the hypothesis (H2) for the variables Promotion, Brand Image and Location have a simultaneous effect on Consumer Buying Interest at Ika Anisa Stores. The dominant test shows the hypothesis (H3) that the Brand Image variable has a dominant effect on Consumer Buying Interest at Ika Anisa Stores. The coefficient of determination (R2) shows a value of 0,530 from this result means that the independent variable nas a ontribution of 53% against the dependent variable that has a strong enough influence, and the remaining 47% is influenced by other variables.
PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH DIGITAL MARKETING DAN LIVE STREAMING TERHADAP MINAT BELI Faiza, Nur; Rachman, Riza
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4624

Abstract

Consumer interest in online shopping has become increasingly crucial. The accessibility and security offered by e-commerce platforms have attracted consumer interest. The objective of this research is to examine the role of trust in mediating the influence of digital marketing and live streaming on purchase intention. The research employs a quantitative method by surveying 140 TiktokShop users in Situbondo. Data analysis utilizes Partial Least Square (PLS) conducted through the SmartPLS program. The results indicate that digital marketing has a positive and significant influence on trust, live streaming has a positive and significant influence on trust, digital marketing has a positive and significant influence on purchase intention, live streaming has a positive and significant influence on purchase intention, trust has a positive and significant influence on purchase intention, and trust as an intervening variable contributes to mediating the relationship between digital marketing and purchase intention. Furthermore, trust as an intervening variable also contributes to mediating the relationship between live streaming and consumer purchase intention.
PENGARUH VIRAL MARKETING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PRODUK ARTHA LDT) Komariah, Nurul Dwi; Rachman, Riza; Pristika N, Rafika Febri; Murtakiyah, Wardah; Kolida, Firda Ukfatul; haniza P, Dwi Maryamah; Suliyana, Putri Mita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4232

Abstract

This research aims to determine the influence of viral marketing and E-WOM on purchasing decisions (study on Artha ldt products). Purchasing decisions arise because of public trust in the product which comes from reviews or viral marketing and E-WOM. The data analysis method used is multiple linear regression analysis. This analysis is used to find out how much influence the independent variables (Viral Marketing and E-WOM) have on the dependent variable (Purchasing Decisions). Data analysis techniques include validity tests, reliability tests, and classical assumption tests. The type of primary data used in this research is quantitative data. Quantitative data was obtained from questionnaires distributed to Arthta consumers. The sample used was 55 respondents. Secondary data in this research was obtained from observation and literature study.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA ROTI BAKAR BANDUNG BONDOWOSO (Studi Kasus Pada Franchise RB. Duzzi) Syama, Nur Izzuddien; Rachman, Riza; Anhar, Muh. Barry Nur; Safitri, Fina; Rahman, Yasyfi Aufa; As’adiyah, Bunga Banafsaj Amiratul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4228

Abstract

This research intend to analyze marketing strategies that can increase sales at Roti Bakar Bandung Bondowoso (RB. Duzzi), a toast franchise. In the context of increasingly fierce competition, effective marketing strategies are the key to success in increasing sales. Through a SWOT analysis approach (Strengths, Weaknesses, Opportunities and Threats), this research explores the internal and external factors that influence RB sales. Duzzi. The results of this research provide a better understanding of the strengths, weaknesses, opportunities and threats faced by RB. Duzzi, as well as providing recommendations for marketing strategies that can be implemented to increase sales. Thus, this research contributes to the development of more effective marketing strategies in the context of the toast franchise business.
STRATEGI PEMASARAN BISNIS DALAM MENINGKATKAN PEMBELIAN PROMOSI DI MEDIA SOSIAL DAN KUALITAS PRODUK PADA YOWES MIE DI SITUBONDO Sandra, Intan Ayu Kartika; Rachman, Riza; Mufid, Rozin Khairon; Febriyanto, Febriyanto; Khotip, Zainal; Ismayani, Meiriyanti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4230

Abstract

This research aims to gain an understanding of how important it is to increase purchases through promotions on social media and product quality at Yowes Mie Situbondo. Where promotion and product quality are very good at attracting consumer interest. And Yowes Mie also uses promotional media where he will get prizes on his Instagram. The ingredients used are very good, because Yowes Mie does not want to disappoint consumers. This article uses a qualitative method where the author interviews Yowes Mie by going directly to the field.
PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERTANIAN DI TOKO DNA PANTURA DESA LAMONGAN KECAMATAN ARJASA KABUPATEN SITUBONDO Rachman, Riza; Sabrina, Hunaidah; Sandy, Rizka Gabriella; Rahayu, Nita Sartika Putri; Hidayat, Robiyatul; Vinanda, Yogi Ryan
Growth Vol 22 No 2 (2024): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i2.5821

Abstract

This research aims to determine the influence of price, location and service quality on purchasing decisions for agricultural products at the Pantura DNA Shop, Congapan Lamongan Village, Arjasari District. This research uses quantitative methods with a survey approach. The research population was all consumers of the Pantura DNA Shop, totaling 3,713 people. The research sample consisted of 97 people taken using purposive sampling technique. Research data was collected through questionnaires and analyzed using multiple linear regression tests.The results of the research show that price, location and service quality have a significant influence on the decision to purchase agricultural products at the Pantura DNA Store. Price has a positive and significant effect on decisions to purchase agricultural products. Location has a positive and significant effect on decisions to purchase agricultural products. Service quality has a positive and significant effect on decisions to purchase agricultural products. Based on the research results, it is recommended that the Pantura DNA Store maintain competitive agricultural product prices, improve service quality, and expand business locations to improve purchasing decisions for agricultural products.
STRATEGI PEMASARAN MELALUI LIVE INSTAGRAM TERHADAP PENJUALAN PADA TOKO AW STORE SITUBONDO Maisaroh, Maisaroh; Rachman, Riza; Norchalicatin, Yuli; Anam, Muhammad Mishbahul; Indriani, Shafa Arina; Abaitunnisa, Fatima; Syaifurahman, Ahmad
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4229

Abstract

The AW store is a shop that operates in the thrift sector, where the shop sells various kinds of clothing such as shirts, trousers, and others. In marketing its products, the AW store carries out a marketing strategy, namely live Instagram. Live Instagram is a live broadcast activity on social media, especially Instagram. Where with live Instagram, sellers and buyers do not meet in person. Buyers can see what the AW store sells without having to come directly to the store.The research carried out was qualitative research, where data collection was obtained by means of interviews. The conclusion of this research is that the AW store carries out a marketing strategy for its store by means of live Instagram. This research shows that the live Instagram carried out by the AW store has had a big impact on increasing sales.
PENGGUNAAN PLTS HYBRID SEBAGAI UPAYA SWASEMBADA ENERGI LISTRIK BAGI BUMDES DAN UMKM DI WIKAS SUMBERKOLAK SITUBONDO  Suhesti, Endang; Siswoyo, Nurul Amalia silviyanti; Rachman, Riza; Pranjoto, Hartono; Joewono, Andrew; Anggorowati, Adriana Anteng
INTEGRITAS : Jurnal Pengabdian Vol 9 No 1 (2025): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i1.6127

Abstract

Seiring dengan perkembangan jaman, kejenuhan terhadap bentuk wisata modern dan ingin kembali merasakan kehidupan di alam pedesaan menyebabkan berkembangnya pariwisata di daerah pedesaan yang dikemas dalam bentuk desa wisata. Didirikanlah Wisata Kali Sumberkolak (WIKAS) dengan stand-stand makanan sangat ramai dan masyarakat sekitar sering mencari kudapan maupun sekedar berkumpul di WIKAS. Salah satu sarana yang harus tersedia adalah energi listrik. Dengan naiknya tarif dasar listrik (TDL) tahun 2019 lalu tentu menjadi beban yang sangat berat bagi pengelola industri pariwisata. Program Pengembangan Desa Mitra ini bertujuan memanfaatkan panel surya sebagai swasembada tenaga listrik dalam upaya kemandirian ekonomi wisata kuliner dan petani di bantaran sungai Sumberkolak yang akan di dikelola oleh BUMDES, sehingga diakhir program, pengelola WIKAS, Wisata Kali Sumberkolak sudah sepenuhnya menggunakan energi listrik yang berasal dari panel surya. Tahapan yang dilakukan dalam pengabdian ini adalah, sosialisai dan survey awal, pelatihan dan penerapan teknologi PLTS Hybrid, evaluasi dan monitoring serta usaha keberlanjutan program. Setelah pemasangan PLTS Hybrid, satu persatu UMKM mulai mengisi lapak di WIKAS dan hingga saat ini terdapat 11 lapak UMKM yang dapat menikmati listrik gratis di WIKAS. Kedepannya tim pengabdian akan terus memoniting kinerja PLTS sehingga instalasi ini dapat digunakan dalam jangka waktu yang cukup lama.
Co-Authors Abaitunnisa, Fatima Abdi Tauhid, Gunawan Adriana Anteng Anggorowati Agustin, Hamdani Eldafiyah Anam, Muhammad Mishbahul Andrew Joewono, Andrew Anhar, Muh. Barry Nur Ariyantiningsih, Febri As’adiyah, Bunga Banafsaj Amiratul Dewi Wulandari Dian Widiarti Ediyanto Fandiyanto, Randika Febriyanto Febriyanto H.R.M, Farukh Abdullah Hamida, Lutfiyatil haniza P, Dwi Maryamah Hendra Syahputra Hendrik Tri Oktaviansyah Hidayat, Robiyatul Indriani, Shafa Arina Ismayani, Meiriyanti Khotip, Zainal Kolida, Firda Ukfatul Komariah, Nurul Dwi Maisaroh Maisaroh Mayangsari, Andina Mufid, Rozin Khairon Murtakiyah, Wardah Norchalicatin, Yuli Novia, Rozana Putri Nur Faiza Pranjoto, Hartono Pristika N, Rafika Febri Rahayu, Nita Sartika Putri Rahman, Ervina Adita Rahman, Yasyfi Aufa Rini Kartika Sari Ristianti, Alindi Sabrina, Hunaidah safitri, fina Sandra, Intan Ayu Kartika Sandy, Rizka Gabriella Sari, Putri Ayu Purnama Sariatik, Atika Puspita Silviyanti, Nurul Amalia Suhesti, Endang Suliyana, Putri Mita Syaifurahman, Ahmad Syama, Nur Izzuddien Vinanda, Yogi Ryan Wahyuni, Alfi