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All Journal BJRM (Bongaya Journal of Research in Management) Global Leadership Organizational Research in Management
Lia Nur Andini
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Pengambilan Keputusan dalam Kendala di UMKM Sultan Smoothies Kota Karawang Denanda Alivia Fasha; Delia Sri Wahyuni; Gita Prameshia Wulandari; Lia Nur Andini; Ujang Suherman
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2117

Abstract

MSMEs (Micro, Small, and Medium Enterprises) have an important role in boosting the regional economy, including in Karawang City. One of the MSMEs that attracted attention was Sultan Smoothies, which focuses on selling healthy drinks made from fresh fruits. This research aims to identify the availability of competent workforce, analyze business capital management, evaluate raw material management, and examine marketing strategies applied to support business operations optimally. The location of the research was determined deliberately. Sunday, December 8, 2024. The place is on Jl. HS Ronggo Waluyo, Sukaharja Teluk Jambe Timur, Karawang Regency. This research uses a qualitative method with a study approach. Data analysis was carried out throughout this study and was carried out continuously from the beginning to the end of the study. This research process is in the form of a cycle including data collection, data display, data reduction, and conclusion drawn. The results of the study show that the smoothies business run by Muhammad Rizal is an inspiring example of young entrepreneurs who dare to take risks to achieve financial independence. Despite facing various challenges, he was able to persevere and devise strategies for long-term growth.
Analisis Kompetensi Sumber Daya Manusia Dalam Meningkatkan Kinerja Karyawan UMKM Steak Rawiet Karawang Lia Nur Andini; Sihabudin; Robby Fauji
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.979

Abstract

This study aims to analyze the role of human resource competence in improving employee performance at UMKM Steak Rawiet Karawang. Human resource competence in this study includes knowledge, skills, and abilities, while employee performance is measured through indicators of work quantity, efficiency, initiative, and quality of work outcomes. This research employs a qualitative approach with data collection techniques consisting of observation and in-depth interviews conducted with the owner, managers, and employees of UMKM Steak Rawiet. The results indicate that employee competence has not yet been optimal, particularly in terms of understanding work procedures, technical skills, and the ability to work independently. These conditions have a direct impact on employee performance, which is reflected in low work initiative, reduced efficiency, and difficulties in completing tasks on time and consistently. Although performance evaluations have been conducted, the absence of structured and continuous training programs has hindered efforts to improve employee competence and performance. Therefore, strengthening human resource competence through systematic training, mentoring, and more effective human resource management is essential to enhance employee performance and support the sustainable competitiveness of UMKM Steak Rawiet Karawang.
Co-Authors Delia Sri Wahyuni Denanda Alivia Fasha Gita Prameshia Wulandari Robby Fauji Sihabudin Ujang Suherman