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Faith, Bamigboye Damilola
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Computer Science & IT Education Electrical & Electronics Engineering Engineering Materials Science & Nanotechnology

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Perception of Public Relations Officers of Government Public Relations Approaches towards the Acceptability of COVID-19 Vaccination in Taraba State, Nigeria Gbaden, Chiakaan Jacob; Faith, Bamigboye Damilola
International Journal of Education, Management, and Technology Vol 2 No 3 (2024): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v2i3.3794

Abstract

This study on perception of public relations officers on government public relations approaches towards the acceptability of Covid 19 vaccination in Taraba State, Nigeria sought to identify the public relations approaches adopted by government in the campaign for COVID-19 vaccine, examine public relations experts perception of the impact of public relations approaches in the campaign for COVID-19 vaccine in Taraba State, Nigeria and to find out the specific challenges faced by the public relations experts in the campaign for COVID-19 vaccine in Taraba State, Nigeria. The study employed the survey method of research design with a population of 158 and a sample. Using purposive sampling method, questionnaires was administered on a sample size of 103 respondents within the study area to elicit primary data. Findings of the study revealed that the government in Taraba State has implemented a diverse range of public relations (PR) strategies to promote the Covid-19 vaccine campaign. The study also found that public relations experts generally perceive the government's PR approaches positively. Furthermore, the study revealed that despite the overall positive perception of the PR efforts, several challenges persist such as vaccine hesitancy, limited access to reliable information sources and insufficient resources and funding key hurdles faced. The study concluded that the government's adoption of diverse PR strategies, including communication campaigns, media relations efforts, and collaboration with healthcare providers, demonstrates a proactive effort to engage with the public and address concerns. Finally, the study among others recommended that community engagement through grassroots initiatives, involving local influencers, community leaders, and healthcare providers and advocate for increased resources and funding to support comprehensive PR campaigns should be enhanced.
Perception of Public Relations Officers on Government Public Relations Approaches Towards the Acceptability of COVID 19 Vaccination in Taraba State Nigeria Faith, Bamigboye Damilola
International Journal of Education, Management, and Technology Vol 2 No 3 (2024): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v2i3.3905

Abstract

This study on Perception of Public Relations Officers on Government Public Relations Approaches towards the Acceptability of Covid 19 Vaccination in Taraba State, Nigeria sought to determine the level of awareness of public relations approaches used by the government in the campaign for the Covid-19 vaccine acceptance, determine how public relations experts perceive the impact of government public relations approaches in the Covid-19 vaccine campaign, identify the specific challenges faced by public relations experts in the campaign for Covid-19 vaccine and identify public relations strategies that can enhance public trust and engagement in the Covid-19 vaccine campaign in Taraba State. The study employed the survey method of research design with a population of 158. Using purposive sampling method, questionnaire was administered on a sample size of 103 respondents within the study area to elicit primary data. Findings of the study revealed that respondent perceived different public relations approachs used by government isn the campaign for Covid-19 vaccination acceptance in Taraba State such as information about the disease and the vaccine through mass media, using traditional communication, sponsorship of some programmes/events among others in the campaign for the Covid-19 acceptance respectively. The study also found that the public relations approaches by government to ensure that Covid-19 vaccination was accepted by people did not impact meaningfully on the people as they were perceived not to have agreed to come out and take the vaccination. The study concluded that the government's adoption of diverse PR strategies, including communication campaigns, media relations efforts, and collaboration with healthcare providers did not improve Covid-19 vaccine acceptance amidst hesitancy and other challenges. Finally, the study recommended among others community engagement through grassroots initiatives, involving local influencers, community leaders and healthcare providers as a way of reducing hesitancy to Covid-19 vaccine among people in Taraba State and Nigeria as a whole.
Co-Authors Gbaden, Chiakaan Jacob