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All Journal Asian Journal of Science, Technology, Engineering, and Art ALSYSTECH Journal of Education Technology International Journal of Education, Management, and Technology
Gbaden, Chiakaan Jacob
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Arts Computer Science & IT Education Electrical & Electronics Engineering Engineering Materials Science & Nanotechnology Social Sciences

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Perception of Public Relations Officers of Government Public Relations Approaches towards the Acceptability of COVID-19 Vaccination in Taraba State, Nigeria Gbaden, Chiakaan Jacob; Faith, Bamigboye Damilola
International Journal of Education, Management, and Technology Vol 2 No 3 (2024): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v2i3.3794

Abstract

This study on perception of public relations officers on government public relations approaches towards the acceptability of Covid 19 vaccination in Taraba State, Nigeria sought to identify the public relations approaches adopted by government in the campaign for COVID-19 vaccine, examine public relations experts perception of the impact of public relations approaches in the campaign for COVID-19 vaccine in Taraba State, Nigeria and to find out the specific challenges faced by the public relations experts in the campaign for COVID-19 vaccine in Taraba State, Nigeria. The study employed the survey method of research design with a population of 158 and a sample. Using purposive sampling method, questionnaires was administered on a sample size of 103 respondents within the study area to elicit primary data. Findings of the study revealed that the government in Taraba State has implemented a diverse range of public relations (PR) strategies to promote the Covid-19 vaccine campaign. The study also found that public relations experts generally perceive the government's PR approaches positively. Furthermore, the study revealed that despite the overall positive perception of the PR efforts, several challenges persist such as vaccine hesitancy, limited access to reliable information sources and insufficient resources and funding key hurdles faced. The study concluded that the government's adoption of diverse PR strategies, including communication campaigns, media relations efforts, and collaboration with healthcare providers, demonstrates a proactive effort to engage with the public and address concerns. Finally, the study among others recommended that community engagement through grassroots initiatives, involving local influencers, community leaders, and healthcare providers and advocate for increased resources and funding to support comprehensive PR campaigns should be enhanced.
Challenges and Prospects of Artificial Intelligence in Nigerian Journalism Practice: A Narrative Review Gbaden, Chiakaan Jacob; Gambo, Sarah; Shem, Woyopwa
ALSYSTECH Journal of Education Technology Vol 2 No 2 (2024): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v2i2.2946

Abstract

The integration of artificial intelligence (AI) into Nigerian journalism practices presents both challenges and prospects for the industry. This paper explores the dynamic interplay between AI technologies and journalism in Nigeria, addressing key conceptual clarifications, theoretical frameworks, challenges, and prospects associated with AI utilization in the field. Drawing upon existing literature, the study examines the multifaceted nature of AI, ranging from its conceptual underpinnings to its practical applications in journalism. It utilizes the Technology-Organization-Environment (TOE) framework to analyze the factors influencing AI adoption within Nigerian newsrooms, considering technological, organizational, and environmental contexts. Identifying challenges such as infrastructural limitations, financial constraints, cultural resistance, and ethical considerations, the paper elucidates the complexities inherent in AI integration in Nigerian journalism. These challenges encompass issues of data quality, transparency, bias, and accountability, underscoring the need for responsible AI implementation and robust ethical frameworks. Additionally, the paper discusses the prospects offered by AI in enhancing journalistic efficiency, facilitating data-driven reporting, personalizing news delivery, and combating misinformation. By leveraging AI for fact-checking, multilingual reporting, predictive analytics, and automated content generation, Nigerian journalists can innovate and adapt to the evolving media landscape. Moreover, AI presents opportunities for improving audience engagement, storytelling, collaboration, and addressing bias and ethics concerns. Embracing AI in journalism also creates educational pathways for aspiring journalists, fostering skill development and innovation in the industry.
Social Media Utilisation in Institutional Communication: A Conceptual Analysis Gbaden, Chiakaan Jacob; Robert, Happiness Dah
Asian Journal of Science, Technology, Engineering, and Art Vol 3 No 6 (2025): Asian Journal of Science, Technology, Engineering, and Art
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ajstea.v3i6.7997

Abstract

Social media has fundamentally transformed institutional communication, reshaping how organisations construct meaning, engage stakeholders, and sustain legitimacy. This conceptual paper examines the utilisation of social media in institutional communication, with particular emphasis on tertiary institutions, by drawing on the Uses and Gratifications Theory (UGT) and the Diffusion of Innovations Theory (DOI) to integrate audience-centred and innovation-centred perspectives on institutional adoption and user engagement. The analysis argues that social media has disrupted traditional, top-down communication models and enabled participatory, dialogic interactions that foreground transparency, immediacy, and co-creation. It identifies critical conceptual shifts from managerial to relational communication, from episodic to continuous engagement, and from closed to permeable communicative environments, while highlighting the ethical, strategic, and governance implications of these transformations. Particular attention is given to developing contexts such as Nigeria, where uneven institutional digital capacities and regulatory frameworks shape the dynamics of social media use in tertiary institutions. The paper contends that social media now constitutes a core dimension of institutional identity and legitimacy, thereby demanding new theoretical, methodological, and professional orientations. It concludes by outlining future research directions, including comparative studies, digital legitimacy assessments, and critical examinations of artificial intelligence in institutional communication, thereby advancing a holistic framework for understanding social media’s evolving role in institutional discourse and underscoring the need for adaptive communication theories and practices in a networked public sphere.
Co-Authors Faith, Bamigboye Damilola Gambo, Sarah Robert, Happiness Dah Shem, Woyopwa