Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Education, Management, and Technology
Jaya, Athira Dwi
Unknown Affiliation
Computer Science & IT Education Electrical & Electronics Engineering Engineering Materials Science & Nanotechnology

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Boycott Calls, Brand Image on Loyalty and Purchasing Decisions of Israel-Affiliated Products Jaya, Athira Dwi; Romadhoni, Buyung; Muchran, Muchriady
International Journal of Education, Management, and Technology Vol 3 No 1 (2025): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v3i1.4663

Abstract

This study aims to analyze the impact of boycott calls on consumer loyalty and purchase decisions for products affiliated with Israel, as well as the role of brand image in these relationships. The study employs a mixed-methods approach, utilizing quantitative data collected through questionnaires and qualitative data through interviews. The findings indicate that boycott calls have a positive influence on consumer loyalty and purchase decisions, suggesting that some consumers remain loyal and continue to purchase despite the boycott pressure. Additionally, brand image was found to have a negative impact on consumer loyalty, though loyalty remains stable despite the boycott pressure. Consumer loyalty also serves as a mediator, influencing purchase decisions even in the presence of boycott calls. This study provides insights into the complex dynamics between boycott calls, brand image, loyalty, and purchasing decisions within the context of sensitive social and political issues.
Co-Authors Muchran, Muchriady Romadhoni, Buyung