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Harnessing Social Media For Health Communication In Anambra State, Awka Metropolis Maureen, Ejie Ifeoma; Ngantem, Linus Mun
International Journal of Humanities, Education, and Social Sciences Vol 2 No 3 (2024): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v2i3.3613

Abstract

The advancement in information and communication technologies coupled with the advent of the internet has changed the narrative in health communication just like every other endeavour globally. The adoption and usage of social media platforms in health communication and journalism generally has opened up many opportunities to be maximized. This study therefore is hinged on harnessing social media for health communication in Awka metropolis. Using Extended Parallel Processing Model as theoretical framework and in-depth interview as methodology among other things; the study examined the multifarious opportunities social media usage portends in health communication. Findings from the study indicated that social media usage in health communication in Nigeria has great prospects of increasing access to information as well as doctor patient relationship. In spite of that, misinformation and conspiracy theories constitute major challenges for social media usage in health communication. The study concluded that regulatory measures should be implemented in order to reduce the negative effects social media usage portends. The study also recommended that the government should also expedite actions in making and implementing regulatory measures to check on the misusage of social media that seems to be thriving at the moment.
Cultural Communication and Artistic Expression of the Mambilla People of Taraba State in the Digital Era: A Histo-Cultural Investigation Ngantem, Linus Mun; Tengya, Pomak; Jibaniya, Achonma Jonah
International Journal of Education, Culture, and Society Vol 3 No 3 (2025): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v3i3.7169

Abstract

This study investigates the impact of digital media on the cultural communication and artistic expression of the Mambilla people of Taraba State in the digital era, focusing on how digital technologies have transformed traditional practices and communication methods. Guided by Cultural Studies Theory and Digital Cultural Studies Theory, the research explores the influence of digital media on Mambilla cultural communication, the transformation of artistic expressions, and the tension between cultural preservation and authenticity loss. A mixed-methods approach was employed, combining qualitative in-depth interviews with quantitative surveys to gather insights from the Mambilla community. Findings reveal that digital media, particularly social media platforms, have expanded the global reach of Mambilla cultural practices while simultaneously raising concerns over the distortion of traditional art forms and erosion of authenticity. The study concludes that digital technologies present both opportunities and risks: they enable preservation and wider dissemination of culture, yet challenge the maintenance of cultural integrity. Recommendations include implementing digital literacy programmes for older generations, establishing a digital cultural archive for Mambilla heritage, and formulating cultural guidelines for content creators to safeguard authenticity in the digital space.