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All Journal International Journal of Multidisciplinary Approach Research and Science International Journal of Education, Management, and Technology International Journal of Humanities, Education, and Social Sciences
Ugondo, Peter Iorper
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Immunology & microbiology Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences

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Digital Storytelling in Advertising: Analysis of Health Advertisements in Nigeria Andepam, Mary Dauda; Ugondo, Peter Iorper
International Journal of Humanities, Education, and Social Sciences Vol 2 No 3 (2024): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v2i3.4086

Abstract

This paper examines the role of digital storytelling in health advertising within Nigeria, focusing on how this narrative technique influences public health awareness and behaviour. Utilizing a mixed-methods approach to analyze various health advertisements across digital platforms, evaluating their effectiveness in engaging audiences and conveying critical health messages. The study explores the elements of digital storytelling such as narrative structure, visual content, and interactivity and their impact on audience perception and engagement. Findings suggest that digital storytelling significantly enhances the relatability and memorability of health messages, leading to increased awareness and behavioural change. The paper also discusses the challenges and opportunities faced by health advertisers in Nigeria's digital landscape, providing insights into best practices for crafting compelling health campaigns. The study also selected a few notable case studies of digital health campaigns that have utilized digital storytelling effectively to provide detailed examples of successful digital health advertising campaigns in Nigeria.
Application of Public Relations Tools for Revenue Generation by Taraba State Board of Internal Revenue Ubandoma, Rejoice; Ugondo, Peter Iorper
International Journal of Education, Management, and Technology Vol 2 No 2 (2024): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v2i2.3659

Abstract

This study investigates the efficacy of public relations (PR) tools employed by the Taraba State Board of Internal Revenue to bolster revenue generation. The research objectives encompass identifying specific PR strategies, eval_uating their effectiveness, and proposing actionable recommendations. Employing a mixed-methods approach, quantitative surveys and qualitative interviews were conducted to gather comprehensive insights. The study was built on Two Symmetrical Model, Excellence Theory, and Transfer Process Model. Findings indicate a moderate utilization of PR tools, with 63% of respondents reporting extensive to moderate use. Notable strategies include social media engagement, press releases, and community outreach initiatives. Qualitative data elucidates participant experiences, highlighting the impact of these strategies on promoting tax compliance and fostering positive public perception. Effectiveness assessments reveal tangible outcomes, with participants citing increased tax compliance rates and positive media coverage as key indicators. This underscores the significance of strategic communication in driving revenue generation efforts. However, challenges such as limited collaboration with external stakeholders and the absence of comprehensive eval_uation mechanisms are identified. Based on the findings, several recommendations are proposed to optimize PR efforts and enhance revenue generation outcomes. These include fostering closer collaboration with stakeholders, implementing robust eval_uation mechanisms, and tailoring communication strategies to diverse audience segments. Additionally, there is a call for continuous professional development to ensure staff proficiency in PR roles.
Global Communication as Herald of Global Citizenship Ugondo, Peter Iorper; Gana, Stephen Victor; Inobemhe, Kelvin
International Journal of Multidisciplinary Approach Research and Science Том 3 № 02 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i02.1479

Abstract

In an era characterised by unprecedented interconnectedness and rapid technological advancements, global communication emerges as a pivotal force shaping contemporary notions of citizenship. The transformative role of global communication in heralding a new era of citizenship, one that transcends traditional boundaries and fosters inclusive engagement on a global scale is the focus of this study. The study is anchored on an interdisciplinary theoretical framework such as the network society theory, theory of global citizenship, and the agenda-setting media theory. The study is based on a survey-based approach and relied on questionnaire as instrument of data collection. Findings showed that there is relationship between global communication and global citizenship. However, the study also showed that factors that influence individuals' perception of identity are in the form of diverse cultures, globalisation and international trade (economic factors), social interactions, media representations, and political events as well as social issues. Furthermore, the study revealed that social media and related technology have promoted global awareness and citizen engagement. Researchers concluded that global communication serves as a herald of citizenship by facilitating cross-cultural dialogue, empowering civic engagement, and fostering a sense of global belonging. Embracing the transformative potential of global communication offers new opportunities for building a more inclusive, empathetic, and socially responsible form of citizenship in the 21st century. It was recommended, among others, that government and other stakeholders must promote digital inclusion through digital literacy programmes across underserved communities.
Co-Authors Andepam, Mary Dauda Gana, Stephen Victor Inobemhe, Kelvin Ubandoma, Rejoice