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All Journal ArtComm : Jurnal Komunikasi dan Desain In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Kusuma, Andi Ryan
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Perancangan Ulang Visual Branding CE Homewear untuk Memperkuat Citra Merek di Pasar Homewear Bestin, Bakti; Soemarta, Gifari Aji; Kusuma, Andi Ryan
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.981

Abstract

PT Mitra Emeraldye Cotama is a company that carries out production activities in the fashion sector with the trademark CÉ Homewear. CÉ Homewear implements business-to-business (B2B) transactions. However, many people do not understand the business purpose of CÉ Homewear, assuming that the company only sells clothes, not as a producer with B2B transactions. From this basis, a research was conducted that aims to increase consumer brand awareness of the company in the redesign of CE Homewear's visual branding. In this design process using the Design Thinking method. Data collection by conducting interviews in order to obtain clear truthful information, followed by questionnaires to obtain data from the consumer's point of view and literature studies to become a reference for making designs. The data that has been collected will be analyzed using the SWOT method. Followed by a communication design strategy using the AISAS method. The result of CE Homewear's visual branding redesign is an increase in consumer brand awareness as evidenced by the increase in social media engagement and the increase in CE Homewear's new partners. The increase in engagement increased the engagement rate on the first reels post by 0.35% and 0.69% for the second reels post. In addition, the increase in the number of new partners by 16 people is an indicator of the success of a company's brand awareness.
Pengaruh Budaya terhadap Estetika Seni Rupa Kusuma, Andi Ryan
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.914

Abstract

Dalam artikel ini, pendekatan analisis estetika berbasis modul ATUMICS digunakan untuk menyelidiki pengaruh budaya terhadap estetika seni rupa dalam karya seni "Es Campur-Kursi Sedan." Tujuan dari penelitian ini adalah untuk mendapatkan pemahaman tentang bagaimana komponen budaya mempengaruhi persepsi estetika seseorang tentang karya seni kontemporer. Dalam karya seni yang menggabungkan elemen tradisional dan modern, modul ATUMICS, yang mencakup aspek seperti Artefak, Teknik, utility, Material, Icon, Concept dan Shape, digunakan sebagai alat untuk menganalisis hubungan antara budaya dan estetika. Hasil analisis menunjukkan bahwa budaya secara signifikan mempengaruhi elemen estetika karya seni, mempengaruhi cara pemirsa memahami dan menghargai karya tersebut. Hasil penelitian ini membuka wawasan baru tentang interaksi antara budaya dan estetika. Selain itu, juga memiliki dampak pada pemahaman kita tentang seni rupa kontemporer. Diharapkan bahwa penelitian ini akan meningkatkan pembicaraan tentang peran budaya dalam perkembangan seni rupa kontemporer.
Co-Authors Bestin, Bakti Soemarta, Gifari Aji