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All Journal Journal of Economics and Management Scienties Transformasi Manageria: Journal of Islamic Education Management
Musyafa, Muhammad Helma
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Analisis Efektivitas Strategi Affiliate Marketing untuk Meningkatkan Penjualan Brand Evolene Musyafa, Muhammad Helma; Rahma, Tri Inda Fadhila; Marliyah, M
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.153

Abstract

Penelitian ini menganalisis efektivitas strategi affiliate marketing dalam meningkatkan penjualan brand Evolene, sebuah perusahaan suplemen kebugaran lokal di Indonesia. Dengan pendekatan deskriptif-analitis kualitatif, penelitian mengkaji implementasi affiliate marketing melalui kolaborasi dengan influencer, sistem komisi yang kompetitif, serta pemanfaatan platform digital seperti Instagram, TikTok, dan Shopee. Hasil penelitian menunjukkan bahwa affiliate marketing sangat efektif, dengan indikator utama meliputi keterlibatan viewer yang tinggi (konsisten melebihi 1.000 viewer per kampanye), konversi penjualan yang signifikan, dan return on investment (ROI) yang kuat. Strategi ini berhasil meningkatkan brand awareness, kepercayaan konsumen, dan jangkauan pasar. Tantangan meliputi pemilihan afiliasi yang kredibel dan menjaga transparansi dalam promosi. Studi ini menyimpulkan bahwa Affiliate Marketing merupakan strategi yang hemat biaya dan efisien bagi Evolene, berkontribusi pada daya saingnya di pasar digital.
Manajemen Perubahan Dalam Menciptakan Mahasiswa Yang Berakhlakul Karimah Musyafa, Muhammad Helma
Transformasi Manageria    Journal of Islamic Education Management Vol. 4 No. 1 (2024): Transformasi Manageria Journal of Islamic Education Management
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i1.536

Abstract

Judging from the lack of good behavior in students, this is a negative perspective. Therefore, as a student, I also really feel that this is inappropriate for a student to do, especially at an Islamic university. Changing behavior to be more polite and good in Islam is a moral value. Akhlakul Karimah itself is a benchmark for example behavior for Muslims and Muslimat. Which, as exemplified by the Prophet Muhammad as uswatun hasanah, where the Apostle was very careful in behaving, in speaking and even being careful when determining Islamic law which he carried out with his friends. It is appropriate for us as people to follow what the apostle taught, said, and commanded us to immediately implement and apply to our daily lives. Therefore change management is needed so that how management can enter to change for the better of students, which is for the sake of realizing the practice of akhlakul karimah. Keywords : change management, student behavior, akhlakul karimah.
Co-Authors M Marliyah Rahma, Tri Inda Fadhila