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All Journal International Journal of Environmental, Sustainability, and Social Science Jurnal Bisnis dan Kewirausahaan
Rahma, Mahardina Yunidar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Harga Paket Produk, Suasana Kafe Dan Lokasi Terhadap Minat Beli Konsumen Kafe Belikopi Kota Tegal Wiyanti, Sari; Stevanus, Stevanus; Widianingrum, Dwi Ayu; Farizi, Muhammad Syadan; Rahma, Mahardina Yunidar; Kurniawan, Billy Lorenzo
Jurnal Bisnis dan Kewirausahaan Vol 16 No 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v16i1.2095

Abstract

Bisnis kafe dan restoran saat ini sangat berkembang di Indonesia terutama di kota Tegal. Ditengah menjamurnya kafe dan resto di kota Tegal, Belikopi hadir ditengah-tengah persaingan dengan bisnis yang serupa. Tujuan penelitian ini menganalisis pengaruh harga paket produk, suasana kafe dan lokasi kafe terhadap minat beli konsumen. Jenis penelitian ini adalah kuantitatif. Teknik pengambilan sampling yang digunakan adalah non probability sampling. Penentuan jumlah sampel dengan accidental sampling sebanyak 100 responden konsumen Belikopi Kota Tegal.Hasil penelitian dengan uji t diperoleh Variabel Harga Paket Produk terhadap variabel Minat Beli nilai thitung sebesar 4,343 yang berarti thitung > ttabel yaitu 4,343 > 1,661 dengan nilai sig. = 0,000 < 0,05 artinya H1 diterima. Variabel Suasana Kafe terhadap variabel Minat Beli nilai thitung sebesar 2,251 yang berarti thitung > ttabel yaitu 2,251 > 1,661 dengan nilai sig. = 0,027 < 0,05 artinya H2 diterima. Variabel Lokasi Kafe terhadap variabel Minat Beli didapatkan nilai thitung sebesar 0,115 < 1,661 yang berarti thitung < ttabel yaitu dengan nilai sig. = 0,909 > 0,05, artinya H3 ditolak. Hasil uji F diperoleh Fhitung 24,386 yang artinya lebih besar dari Ftabel yaitu 24,386 > 2,669 dengan nilai sig. adalah 0,000 dengan kata lain sig. < 0,05 atau 0,000 < 0,05, sehingga dapat diartikan bahwa H4 diterima.
The Influence of Service Quality, Trust, and Customer Satisfaction on Customer Loyalty at PT Bank Rakyat Perekonomian Central Artha, Tegal City RAHMA, Mahardina Yunidar; TABRANI, Tabrani; WIYANTI, Sari
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1501

Abstract

The purpose of this study was to determine whether there is an effect of service quality (X1) on customer loyalty (Y), the effect of trust (X2) on customer loyalty (Y), the effect of satisfaction (X3) on customer loyalty (Y), and to find out how much service quality (X1), trust (X2), and satisfaction (X3) together on customer loyalty (Y). The method used in this research is a survey method with a quantitative approach through multiple linear regression analysis. The number of samples was 100 respondents who were customers of pt central artha people's economy bank in tegal city. The results showed that the service quality variable (X1) had a positive and significant effect on customer loyalty. The trust variable (X2) has a positive and significant effect on customer loyalty. While the satisfaction variable (X3) has a positive and significant effect on customer loyalty. Simultaneously, it shows that the three independent variables have a significant effect on customer loyalty pt central artha people's economy bank tegal city.
Co-Authors Farizi, Muhammad Syadan Kurniawan, Billy Lorenzo Stevanus Stevanus Tabrani, Tabrani Widianingrum, Dwi Ayu Wiyanti, Sari