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All Journal SINDA: Comprehensive Journal of Islamic Social Studies IIJSE
Utami, Artanty
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Religion Economics, Econometrics & Finance Education

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\ Utami, Artanty; Ashari, Denny Rakhmad Widi; Muchsin, Slamet; Afiffudin, Afiffudin; Hidayat, Muhammad Syahrul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5233

Abstract

In today's digital era, skilled leadership plays a crucial role in the utilization of information technology. This is in line with the role of human resource management in organizing government operations and public services to run efficiently, especially in the era of digital government. This qualitative study with content analysis reveals the role of leadership in human resource management applied in digital government. The findings of this research are as follows: first, leadership acts as a counselor for government digitalization; second, it serves as an instructor in implementing digital-based public services; third, leaders lead meetings and make decisions using digital technology; and fourth, leadership plays a role in delegating authority using technology and information.
From Words to Actions: Exploring How e-WOM Drives Green Consumer Decisions in the Digital Age Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Eldon, Mokhamad; Utami, Artanty
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 3 (2024): Volume 4, Nomor 3 Desember 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i3.1750

Abstract

In the digital age, electronic word-of-mouth (e-WOM) has emerged as a pivotal factor influencing green consumer behavior and repurchase intentions. However, the role of e-WOM in shaping sustainable purchase decisions remains underexplored, especially in the context of the green brands. This study aims to explore how e-WOM impacts consumer perceptions of green brands and the factors that drive sustainable purchasing decisions. Using an autoethnographic approach, the research reflects on personal experiences with e-WOM and examines its influence on green consumer behavior. The findings reveal that e-WOM not only provides valuable information but also fosters emotional engagement, trust, and social influence, which play a significant role in driving both initial purchases and long-term repurchase intentions. This study highlights the need for businesses to incorporate authentic e-WOM strategies into their green marketing efforts, focusing on transparency and consumer trust. The results offer practical insights for marketers seeking to leverage digital platforms in promoting sustainable products while also contributing to the broader theoretical understanding of sustainable consumer behavior. Future research could explore the long-term impact of e-WOM and examine its role across diverse cultural contexts.
Co-Authors Afiffudin Afiffudin Denny Rakhmad Widi Ashari Gautama Sastra Waskita Mokhamad Eldon Muhammad Syahrul Hidayat Slamet Muchsin