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All Journal JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi SINDA: Comprehensive Journal of Islamic Social Studies Izdihar : Jurnal Ekonomi Syariah JANITA INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE IIJSE Journal of Community Service for Health Jurnal At-Tamwil: Kajian Ekonomi Syariah
Denny Rakhmad Widi Ashari
Universitas Nahdlatul Ulama Blitar
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Nursing Public Health Social Sciences Other

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THE INFLUENCE OF WORK ETHICS ON EMPLOYEE PERFORMANCE WITH WORK CULTURE AS A MODERATING VARIABLE Dean Seshar Rahmadina; Suratman; Fitria Damayanti; Denny Rakhmad Widi Ashari; Urip Triandri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
Publisher : Adisam Publisher

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Abstract

This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main supporting tool for building argumentative constructs in this study. The data used in this article are primary data that researchers obtained from 400 Bank Mandiri employees spread throughout Indonesia. Data obtained from 400 Bank Mandiri employees spread throughout Indonesia. The data were analyzed using the smart PLS 4.0 analysis tool.
Integrating Sustainable Development Goals into Coffee Shop Operations: Insights from Kedai Kosim, Indonesia Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Al Haris, Mohammad Basid; Rifa’i, Akhmad; Eldon, Mokhamad
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 3 (2024): Volume 4, Nomor 3 Desember 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i3.1683

Abstract

Integrating Sustainable Development Goals into Coffee Shop Operations: Insights from Kedai Kosim, Indonesia The integration of Sustainable Development Goals (SDGs) into small business operations remains a significant challenge, particularly for coffee shop entrepreneurs in developing countries like Indonesia. This study aims to explore how SDGs, specifically SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), and SDG 8 (Decent Work and Economic Growth), are integrated into the operations of Kedai Kosim, a coffee shop in Tulungagung, Indonesia. Using a qualitative autoethnographic approach, the researcher immersed themselves in the business’s operations to analyze sustainability practices. The findings reveal that Kedai Kosim successfully incorporates sustainability into its daily operations by reducing waste, implementing energy-efficient technologies, and fostering local economic growth through fair trade practices. Despite initial challenges, such as high upfront costs for sustainable technologies, the business benefits from enhanced customer loyalty and long-term cost savings. The study highlights the potential for small businesses to contribute to sustainable development, offering practical insights for other coffee entrepreneurs and policymakers. Future research should explore the quantitative impacts of SDG integration and investigate the role of technology in supporting sustainable practices.
From Words to Actions: Exploring How e-WOM Drives Green Consumer Decisions in the Digital Age Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Eldon, Mokhamad; Utami, Artanty
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 3 (2024): Volume 4, Nomor 3 Desember 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i3.1750

Abstract

In the digital age, electronic word-of-mouth (e-WOM) has emerged as a pivotal factor influencing green consumer behavior and repurchase intentions. However, the role of e-WOM in shaping sustainable purchase decisions remains underexplored, especially in the context of the green brands. This study aims to explore how e-WOM impacts consumer perceptions of green brands and the factors that drive sustainable purchasing decisions. Using an autoethnographic approach, the research reflects on personal experiences with e-WOM and examines its influence on green consumer behavior. The findings reveal that e-WOM not only provides valuable information but also fosters emotional engagement, trust, and social influence, which play a significant role in driving both initial purchases and long-term repurchase intentions. This study highlights the need for businesses to incorporate authentic e-WOM strategies into their green marketing efforts, focusing on transparency and consumer trust. The results offer practical insights for marketers seeking to leverage digital platforms in promoting sustainable products while also contributing to the broader theoretical understanding of sustainable consumer behavior. Future research could explore the long-term impact of e-WOM and examine its role across diverse cultural contexts.
SELLING IN SECONDS: A PHENOMENOLOGICAL EXPLORATION OF SHORT VIDEO MARKETING ON INSTAGRAM REELS IN ENTREPRENEURIAL VENTURES Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Rifa’i, Akhmad; Al Haris, Mohammad Basid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

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Abstract

The growing prominence of short video content in digital marketing highlights its potential as a powerful tool for entrepreneurial ventures to engage audiences and drive business outcomes. However, limited research explores how entrepreneurs navigate the unique affordances of platforms like Instagram Reels, particularly in resource-constrained environments. This study aims to investigate the role of short video marketing in entrepreneurial ventures by employing a qualitative phenomenological approach. Data were collected through in-depth interviews with entrepreneurs and analysed thematically to uncover key insights. The findings reveal three dominant themes: creativity and storytelling, strategic resource allocation, and audience engagement dynamics. Entrepreneurs utilized platform-specific features, such as algorithmic amplification and built-in editing tools, to craft compelling narratives and maximize marketing impact. Despite challenges such as algorithm variability, short videos emerged as cost-effective, accessible tools for enhancing brand visibility and consumer interaction. These results contribute to the theoretical discourse on platform affordances and entrepreneurial marketing while providing practical strategies for entrepreneurs to optimize their digital marketing efforts. The study underscores the need for future research on cross-platform dynamics, cultural variations, and the integration of emerging technologies. Implications for entrepreneurship training and policymaking highlight the critical role of short video marketing in shaping the future of digital entrepreneurship.
TRANSFORMASI KAPASITAS PEMASARAN DIGITAL UMKM MAKANAN RINGAN MELALUI WORKSHOP PARTISIPATIF DI KAWASAN SEMI-PERKOTAAN Eldon, Mokhamad; Ashari, Denny Rakhmad Widi
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/pengabdian.v5i1.1573

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM di Desa Serut, Kecamatan Boyolangu, Kabupaten Tulungagung dalam bidang pemasaran digital. Permasalahan utama mitra adalah rendahnya pemahaman terhadap strategi pemasaran modern dan minimnya keterampilan dalam memanfaatkan media sosial sebagai sarana promosi produk. Metode yang digunakan adalah pelatihan partisipatif berbasis workshop selama dua hari, mencakup penyampaian materi, diskusi, praktik langsung, dan evaluasi. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan signifikan dalam pemahaman konsep pemasaran dan kemampuan teknis menggunakan platform digital seperti Instagram dan WhatsApp Business. Sebanyak 86% peserta berhasil membuat akun bisnis digital dan mulai mempraktikkan strategi promosi sederhana. Faktor pendukung keberhasilan kegiatan ini adalah pendekatan pelatihan yang kontekstual dan dukungan komunitas lokal. Namun, keterbatasan infrastruktur digital dan resistensi terhadap perubahan menjadi tantangan tersendiri. Kegiatan ini menunjukkan bahwa pelatihan berbasis kebutuhan lokal dapat menjadi solusi efektif dalam mendorong transformasi pemasaran UMKM. Direkomendasikan adanya program pendampingan lanjutan dan pembentukan komunitas branding lokal untuk menjaga keberlanjutan dampak kegiatan.
Sharia-Based Human Capital Development: A Literature Review on Character Building For Islamic Banking Competitiveness Ashari, Denny Rakhmad Widi; Hidayati, Atina; Al Haris, Mohammad Basid; Pambudi, Setyoadi; Waskita, Gautama Sastra
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 7 No. 2 (2025): Jurnal At-Tamwil September 2025
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v7i2.8010

Abstract

Purpose – This study aims to examine the integration of Sharia values in human resource character building within Islamic banking institutions. The research highlights the importance of developing Islamic character-based human capital as a strategic foundation for achieving sustainable competitiveness in the Islamic banking industry. The study is motivated by the increasing need to align human resource strategies with Sharia principles to ensure both compliance and differentiation in the financial sector. Methods – The research uses a qualitative approach using a literature review of academic articles, reports, and policy documents published in the last decade. Content analysis was conducted to identify recurring themes, conceptual frameworks, and strategic implications of Sharia-based human capital development. Findings – The study reveals that Islamic character building, rooted in Sharia values such as Shiddiq, Amanah, Tabligh, and Fathanah, has a significant contribution to the development of trustworthy, competent, and value-driven employees. These values foster customer trust, strengthen organizational culture, and enhance the competitive advantage of Islamic banks. However, challenges remain in terms of practical implementation, organizational commitment, and balancing technical competencies with ethical-spiritual development. Research Limitations – As a literature-based study, the findings are conceptual and may not fully capture empirical variations across different Islamic banking institutions. Future research should include case studies or empirical validation to test the applicability of the proposed framework in diverse contexts. Value – This study contributes to the field of Applied Islamic Finance by providing a conceptual framework that links Sharia-based human capital development with sustainable competitiveness in Islamic banking. It highlights the strategic role of Islamic character building as a differentiating factor that cannot be easily replicated by conventional banks.
Strategi Manajemen Pemasaran Syariah pada BPR Arsindo Kediri di Era Disrupsi Al Haris, Mohammad Basid; Ashari, Denny Rakhmad Widi; Rifa’i, Akhmad
SINDA: Comprehensive Journal of Islamic Social Studies Vol 3 No 2 (2023): volume ,3 Nomor 2 Agustus 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v3i2.1086

Abstract

In the 21st century, we are entering an era of uncertain disruption. This also changes the marketing strategy on the wheels of business. Because the pattern of consumer behavior is clearly different from the previous era. The challenge is the extent of consistency in the implementation of sharia marketing management. This is because the financial services industry is a business that requires a high level of trust. The basic concept of Baitul Maal (currently the financial services industry) is to store and distribute to customers. This is to develop the business wheel so that it continues to sustain growth. Then it is necessary Sharia marketing management. Goals, how the company's goals are achieved according to the target. The targeted Sharia marketing management strategy has an impact on consumer decisions in product transactions of the financial services industry. This journal research will discuss how the marketing management strategy of Artha Samudra Indonesia People's Bank (BPR Arsindo) Kediri deals with the challenges of consumer behavior patterns in the era of disruption. This journal research aims to identify and educate the public in increasing financial literacy.
Persepsi Masyarakat Terhadap Mitos dan Fakta Perbankan Syariah Ashari, Denny Rakhmad Widi; Al Haris, Mohammad Basid; Rifa’i, Akhmad; Hidayati, Atina
SINDA: Comprehensive Journal of Islamic Social Studies Vol 3 No 2 (2023): volume ,3 Nomor 2 Agustus 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v3i2.1178

Abstract

The diverse perceptions of society regarding Islamic banking, often colored by myths and unexplored viewpoints. The objective of this study is to analyze the public's perceptions of myths and facts surrounding Islamic banking, with a specific focus on Bank Muamalat Branch Tulungagung. The research methodology employed is descriptive qualitative, utilizing in-depth interviews and content analysis. The results reveal that despite prevalent myths, Islamic banking, particularly Bank Muamalat, offers transparent, secure, and cost-competitive services. Furthermore, it is found that Islamic banking is not exclusive to Muslims but accessible to the entire community. These findings contribute positively to understanding the socio-economic dynamics of the community, highlighting the strengths of Islamic banking, and providing a foundation for further research and development in the Islamic banking industry
Peran Pesantren Dalam Mengembangkan Ekonomi Islam Rifa’i, Akhmad; Ashari, Denny Rakhmad Widi; Al Haris, Mohammad Basid; Pambudi, Setyoadi; Waskita, Gautama Sastra
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 1 (2024): Volume. 4 Nomor 1 April 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i1.1420

Abstract

Fokus penelitian ini adalah kemungkinan, peran, pendukung, dan penghambat pertumbuhan ekonomi Islam di masyarakat, khususnya di Pondok Pesantren. tidak hanya mendapatkan pendidikan agama, tetapi juga mendapatkan keterampilan dan keahlian yang diperlukan untuk memberdayakan ekonomi masyarakat. Studi ini berfokus pada Pondok Pesantren Kerja ABA Tulungagung dan Darul Huda Blitar. Untuk memastikan validitas data, metode kualitatif digunakan untuk mengumpulkan data melalui wawancara dan triangulasi. Hasil penelitian menunjukkan bahwa pondok pesantren memiliki peran, potensi, dan dukungan dalam membangun ekonomi Islam masyarakat. Namun, hambatan utamanya adalah kurangnya komunikasi karyawan, kurangnya kerja sama masyarakat, dan kekurangan ahli ekonomi Islam
Ecoprint Trainning for Cadres and People with Mental Disorders Families Juwariah, Titik; Widi Ashari, Denny Rakhmad; Priyanto, Agus; Wahyuningsih, Diyan; Santoso, Edi
Journal of Community Service for Health Vol. 5 No. 2 (2024)
Publisher : STIKes Patria Husada Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26699/jcsh.v5i2.1170

Abstract

Mental disorders are health problems that affect the quality of life. The presence of People with Mental Disorders in the family affects financial capacity because destructive behavior increases the financial burden. Improving health is an investment in development through productive social and economic life. Efforts to improve health must be carried out together with increasing family economic independence. Ecoprint is a business choice because it is environmentally friendly and in demand by the community. This community service activity carries the theme of economic independence for People with Mental Disorders families by optimizing the role of cadres as drivers through Ecoprint entrepreneurship. Cadres are given entrepreneurship training, until a business unit is realized. Furthermore, cadres become the driving force for People with Mental Disorders families to be trained to make ecoprints to become a source of income. The purpose of the activity was to increase participants' knowledge and skills in making ecoprints. The activity was carried out for 2 days. The results showed an increase in participant knowledge from an average pretest of 56.7 to 82.1 posttest. There was an increase in cadre skills, the production results were 20 tote bags and 10 pieces of ecoprint cloth that were ready to be marketed. Ecoprint has great potential to be in demand by the market because it follows fashion trends and is considered environmentally friendly. Optimal support from all parties is highly expected for the smooth running of cadre assistance efforts in realizing the economic independence of People with Mental Disorders families.
Co-Authors Afiffudin Afiffudin AGUS PRIYANTO Al Haris, Mohammad Basid Artanty Utami Basid Al Haris , Mohammad Basid, Mohammad Basid Al Haris Dean Seshar Rahmadina Edi Santoso Fitria Damayanti Gautama Sastra Waskita Hidayati, Atina Mokhamad Eldon Muhammad Syahrul Hidayat Pambudi, Setyoadi Rifa’i, Akhmad Slamet Muchsin suratman Titik Juwariah Urip Triandri Utami, Artanty wahyuningsih, Diyan