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All Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL) IIJSE
Uyun, Lailatul
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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The Effect of Twin Date Events and Ease of Use Access on Purchase Decisions (Case Study on Shopee E-Commerce in Tangerang) Uyun, Lailatul; Irawan, Anggi; Sulfarid, Sulfarid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5649

Abstract

This study aims to test and analyze the effect of twin date events and ease of access to use on purchasing decisions in Shopee e-commerce. The sampling strategy in this study used purposive sampling. The participants in this study were residents of Tangerang City who used the Shopee application and made purchases at least twice a month. In determining the number of samples, researchers used the Lemeshow formula by getting 96 respondents. The data analysis method uses multiple linear regression with the data analysis tool in this study, namely, Statistical Product and Service Solutions (SPSS), and the type of research used is Quantitative. After the data was analyzed, this study found that the twin date event variable had a significant and positive effect on purchasing decisions and ease of use access also had a positive and significant effect on purchasing decisions in Shopee e-commerce. And with the results of the simultaneous coefficient of determination (R2) of 0.940, which means that 94% of purchasing decisions in Shopee e-commerce are influenced by twin date events and ease of access to use, while the remaining 6% is influenced by other variables not included in this study.
THE EFFECT OF PROFITABILITY AND COMPANY SIZE ON COMPANY VALUE WITH DIVIDEND POLICY AS AN INTERVENING VARIABLE Uyun, Lailatul; Mastiah, Mastiah
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 3 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i3.318

Abstract

The purpose of this research is to know the direct effect of profitability, company size on company value on company value and knowing dividend policy can mediate the relationship between profitability and dividend policy with company value on the LQ 45 index in 2018-2024 listed on the Indonesia Stock Exchange. The research method used is quantitative with a correlational approach.The population in this study is LQ 45 companies in 2018-2024 listed on the Indonesia Stock Exchange. The research sample was 15 companies in the LQ 45 Index for the 2018-2024 period. The results of the analysis show that 1)return on asset has a significant positive effect on price to book value, 2) company size has a significant positive effect on price to book value, 3) return on asset has no significant positive effect on dividend payout ratio, 4) company size has a significant negative effect on dividend payout ratio, 5) dividend payout ratio has no effect on price to book value, 6) return on asset and company size to price to book value through dividend payout ratio, the results obtained are that the result of the multiplication of direct influence is greater than the value of the indirect influence.
Co-Authors Irawan, Anggi Mastiah Mastiah, Mastiah Sulfarid, Sulfarid