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All Journal Interaksi : Jurnal Ilmu Komunikasi
Alfitriah, Alfitriah
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Law, Crime, Criminology & Criminal Justice Other

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K-POP IDOL STANDARD DAN PRAKTIK KOMODIFIKASI PEKERJA DALAM VIDEO CLIP “IU-CELEBRITY” Alfitriah, Alfitriah; Alyatalatthaf, Muhammad Dicka Ma'arief
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 1 (2023): June 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.1.19-35

Abstract

K-pop idols are demanded by agencies and fans based on beauty standards, ideal bodies, how to dress, and self-image. This study aims to describe the forms of K-pop idol standards and the practice of commodifying workers in the video clip “IU – Celebrity.” The Political Economy Theory of Communication from Vincent Mosco is used to see the practice of commodification, using John Fiske's Semiotics analysis method. The results of this study, on: (1) the level of reality, a k-pop idol is required to meet the ideal standards based on the agency as well as fan's wants; (2) representation level, signs at the reality level are transmitted into representational codes such as camera techniques, angles, transitions, video editing, location sets, sound, to special fx; (3) ideological level, it is found that there are capitalistic practices through the commodification of workers towards k-pop idols by the agency in the form of regulating appearance standards, clothing, privacy, and social relations of k-pop idols. This is done by the agency in order to maintain their idol image in accordance with the wishes of fans.
Co-Authors Alyatalatthaf, Muhammad Dicka Ma'arief