Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kajian Ilmiah
Kuntadi, Chris
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Fanatisme Budaya Dan Minat Beli Terhadap Keputusan Pembelian Pada Produk Makanan Gabus Pucung Di Bekasi Yonatan, Nicky Liane; Istianingsih, Istianingsih; Kuntadi, Chris; Untari, Dhian Tyas
Jurnal Kajian Ilmiah Vol. 24 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/z4g31009

Abstract

Betawi Ora culture is an indigenous culture of the people in Bekasi. According to research conducted by previous researchers, it states that the existence of Betawi Ora culinary culture is experiencing degradation. So that research related to Betawi Ora culinary culture is important to be explored as a reference in maintaining the existence and sustainability of Betawi Ora culture in Bekasi. One of the culinary icons of Betawi Ora is Gabus Pucung, which ecologically the culinary ingredients are still widely available in Bekasi. This study has 2 objectives, namely teleological objectives and operational objectives. The teleological objective of this study is one of the efforts of researchers who have concerns and focus on Betawi Culinary Culture to obtain a stepping stone in the strategy of developing culinary culture through aspects of market demand. While from the aspect of operational objectives; researchers want to see the influence of Betawi cultural fanaticism on the decision to purchase Gabus Pucung culinary and purchase interest as an intervening variable. The study involved 96 samples with the accidental sampling technique. The respondent criteria are those or consumers who have been and are existing consumers of Gabus Pucung culinary in Bekasi. This study uses multivariate statistical analysis techniques using SPSS.
Co-Authors Istianingsih Istianingsih, Istianingsih Untari, Dhian Tyas Yonatan, Nicky Liane