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Syahab, Muhammad Asyari
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Economics, Econometrics & Finance Education Other

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ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK MELALUI ONLINE SHOP Yanti, Aprilda; Syahab, Muhammad Asyari
Jurnal Ekonomi Bisnis Digital Vol 2 No 3 (2023): Periode Nopember 2023
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v2i3.333

Abstract

Competition in business activities is something that definitely exists, especially since the flow of globalization is increasingly unstoppable, which will create conditions for tighter competition. For those who are not sensitive, it is certain that this business will not last long. This competition also provides opportunities and challenges. Those who are sensitive to environmental changes always try to find the best way to capture and maintain market share. This research was conducted to see consumer behavior before making a purchase until finally deciding to purchase a product. The method in this research is a descriptive method using a qualitative approach, data collection techniques using interviews, observation and documentation using primary and secondary data. The research results show: (1) Marketing stimuli that encourage consumers to shop online because the products are complete and practical, low prices, fast delivery; (2) Characteristics of individuals who follow online shopping trends, influence from friends, busy, easy to compare prices and products, buy for resale, don't know the location of the shop, and dropship; (3) Online purchasing decisions for product selection are based on reviews, low prices and total sales. Store selection is based on store reputation/rating, response speed, and store location. The time of purchase is often made when there is a promotion and the date when the salary is received. The majority of purchases are more than one, to save on shipping costs. The most common payment method is using a virtual account/transfer, via Alfamart, Indomaret, post office, JNE office and in cash when the goods are received.
ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA WARUNG AYAM PENYET BAROKAH Syahab, Muhammad Asyari; Yanti, Aprilda
Jurnal Ekonomi Bisnis Digital Vol 2 No 3 (2023): Periode Nopember 2023
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v2i3.334

Abstract

The development of the culinary business has experienced quite rapid development. The main factor in the development of this culinary business is the support in the form of tourism, which is now starting to gain attention. Apart from this, the culinary business is a choice for entrepreneurs because the uniqueness it brings is able to attract the younger generation to consume it. One of the culinary businesses is Ayam Penyet which is much sought after by the people of Medan. The aim of this research is to analyze the influence of product quality on customer satisfaction at the " Ayam Penyet Barokah" stall in Medan. The type of research used in this writing is descriptive research, using a qualitative approach. Descriptive research is a form of research aimed at describing existing phenomena, both natural phenomena and man-made phenomena. These phenomena can be forms, activities, characteristics, changes, relationships, similarities and differences between one phenomenon and another. The implication of this is that a quality brand will create an image of the product itself in the minds of customers and become a basic motivation for customers.
Co-Authors YANTI, APRILDA