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All Journal Kajian Bisnis STIE Widya Wiwaha BALANCE: Economic, Business, Management and Accounting Journal
Ajeng Pramesti, Diesyana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring The Influence of Unforgettable Tourism Experience on Revisit Intention: The Mediating Role of Tourist Satisfaction Agata, Muhamad Ikhsan; Ajeng Pramesti, Diesyana
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 1 (2025): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i1.24239

Abstract

This research aims to analyze the mediating role of tourist satisfaction in the relationship between memorable tourist experiences and tourist experiences on their intention to return to the natural scenic destination of Ketep Pass. The research methodology adopts a quantitative approach, using questionnaires for data collection and Structural Equation Modeling (SEM) as an analysis technique. The research involved 110 respondents who had visited Ketep Pass at least twice. The study findings show an intention to revisit, and the analysis results show that tourist experience and satisfaction variables significantly influence this variable. Meanwhile, the effect of memorable experiences is not statistically significant. This research proves that efforts to create unforgettable experiences alone cannot guarantee that tourists will return. Managers need to pay attention to other more dominant factors, such as overall satisfaction and the unique characteristics of their destination
PENGARUH BRAND AWARENESS, BRAND EXPERIENCE, DAN BRAND PERSONALITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI: Studi Empiris Kopi Janji Jiwa Magelang Resmita , Nova; Ajeng Pramesti, Diesyana
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 32 No 1 (2024): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v32i1.846

Abstract

The purpose of this research is to see how brand awareness, experience with the brand, and brand personality influence purchasing decisions with purchase intention as a mediating variable. The general public who have purchased Kopi Janji Jiwa products are the subjects of this study. Using a purposive sampling method consisting of 105 respondents. Multiple linear regression was used in conjunction with the SPSS version 25.0 program. This study shows that purchasing interest is not influenced by brand awareness; Purchase interest is influenced by brand experience and brand personality; purchasing decisions are influenced by brand awareness; purchasing decisions are not influenced by brand experience and brand personality; and purchase interest does not mediate the influence of brand awareness, brand experience, and brand personality.
Exploring The Influence of Unforgettable Tourism Experience on Revisit Intention: The Mediating Role of Tourist Satisfaction Agata, Muhamad Ikhsan; Ajeng Pramesti, Diesyana
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 1 (2025): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i1.24239

Abstract

This research aims to analyze the mediating role of tourist satisfaction in the relationship between memorable tourist experiences and tourist experiences on their intention to return to the natural scenic destination of Ketep Pass. The research methodology adopts a quantitative approach, using questionnaires for data collection and Structural Equation Modeling (SEM) as an analysis technique. The research involved 110 respondents who had visited Ketep Pass at least twice. The study findings show an intention to revisit, and the analysis results show that tourist experience and satisfaction variables significantly influence this variable. Meanwhile, the effect of memorable experiences is not statistically significant. This research proves that efforts to create unforgettable experiences alone cannot guarantee that tourists will return. Managers need to pay attention to other more dominant factors, such as overall satisfaction and the unique characteristics of their destination
Co-Authors Agata, Muhamad Ikhsan Resmita , Nova