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Kondisi dan Strategi Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) Pasar Tanjung di Masa Pandemi Covid-19 (Studi pada Pemanfaatan Teknologi Informasi dalam Konsep Pemasaran) Ach Ilyasi
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.402 KB) | DOI: 10.31316/jk.v6i3.4120

Abstract

Abstrak Jurnal ini berfokus untuk mempelajari kondisi UMKM di Pasar Tanjung yang ada di Kabupaten Jember selama pandemi covid 19 dan menerapkan strategi yang dirasa mampu untuk meningkatkan daya saing pasar tradisional kedepannya. Pandemi covid 19 yang sudah terjadi belakangan ini membawa banyak sekali dampak buruk. Segala upaya sudah dilakukan pemerintah untuk mengurangi dampak dari pandemi tersebut. Mulai dari melakukan pembatasan aktivitas masyarakat, sampai mengubah seluruh aktivitas menjadi dirumah saja. Hal ini berpengaruh pada kinerja ekonomi serta penurunan tingkat keuntungan dan mengakibatkan banyak pelaku usaha yang terpaksa menghentikan usahanya bahkan ada yang mengalami kerugian sampai kebangkrutan. Pemerintah banyak memberikan perhatian berupa bantuan kepada para pelaku usaha, karena masyarakat yang kehilangan pekerjaan telah beralih menjalankan usaha rumahan. Pembinaan dan bantuan dana merupakan salah satu upaya pemerintah dalam membangun lagi sektor usaha masyarakat yang mengalami penurunan. Penelitian ini menggunakan kata-kata tertulis atau lisan orang serta perilaku yang diamati dari kejadian untuk menghasilkan data deskriptif. Dalam rangka memberikan gambaran yang jelas tentang strategi yang digunakan untuk memajukan UMKM JEMBER, tujuan dari penelitian ini adalah untuk menjelaskan atau mendeskripsikan data yang diperoleh. Kata Kunci: Strategi Pengembangan UMKM, Pemanfaatan Teknologi dan Konsep Pemasaran Abstract This journal focuses on studying the condition of UMKM in Tanjung Market in Jember Regency during the Covid 19 pandemic and implementing strategies that are considered capable to improve the competitiveness of traditional markets in the future. The Covid 19 pandemic that has occurred recently has brought a lot of bad effects. Every effort has been made by the government to reduce the impact of the pandemic. Starting from limiting community activities, to changing all activities to be at home only. This affects economic performance as well as a decrease in the level of profits and resulted in many business actors who were forced to stop their business even some who suffered losses until bankruptcy. The government gives a lot of attention in the form of assistance to business people, because people who lose their jobs have switched to running home businesses. Development and funding assistance is one of the government's efforts in rebuilding the declining community business sector. This study is a study that produces descriptive data in the form of written or oral words from people and observed behaviors of the phenomenon that occurs. This research aims to explain or describe the data obtained so as to provide a clear picture of the strategies used to advance Jember UMKM. Keywords: UMKM Development Strategy, Utilization of Technology and Marketing Concept
Optimizing Public Services Through Reforming State Apparatus Resources: A Public Policy Analysis Ach Ilyasi
POLITICO Vol. 24 No. 2 (2024): JURNAL POLITICO FISIPOL
Publisher : Universitas Muhammadiyah Jember Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/politico.v24i2.2733

Abstract

This research aims to answer the main question about how optimization of public services can be achieved through resource reform of the state apparatus. This research was carried out over six months, from January to June 2024, with data collection through documentation studies, in-depth interviews, surveys, and participant observation. Data were analyzed using qualitative analysis techniques with the help of NVivo software. The research results show that although the government's policy on reforming state apparatus resources is theoretically excellent and constructive, implementation in the field often needs to be revised. The main obstacles are low professionalism, integrity, work ethics, and lack of responsibility for public needs. To overcome these obstacles, this research recommends increasing training and capacity development, strengthening codes of ethics, using information technology, and improving a more adaptive and innovative work culture. Implementing these suggestions can increase efficiency, transparency, and accountability in Indonesia's public services, meet public expectations, and create a more effective government.
Kondisi dan Strategi Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) Pasar Tanjung di Masa Pandemi Covid-19 (Studi pada Pemanfaatan Teknologi Informasi dalam Konsep Pemasaran) Ach Ilyasi
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.4120

Abstract

Abstrak Jurnal ini berfokus untuk mempelajari kondisi UMKM di Pasar Tanjung yang ada di Kabupaten Jember selama pandemi covid 19 dan menerapkan strategi yang dirasa mampu untuk meningkatkan daya saing pasar tradisional kedepannya. Pandemi covid 19 yang sudah terjadi belakangan ini membawa banyak sekali dampak buruk. Segala upaya sudah dilakukan pemerintah untuk mengurangi dampak dari pandemi tersebut. Mulai dari melakukan pembatasan aktivitas masyarakat, sampai mengubah seluruh aktivitas menjadi dirumah saja. Hal ini berpengaruh pada kinerja ekonomi serta penurunan tingkat keuntungan dan mengakibatkan banyak pelaku usaha yang terpaksa menghentikan usahanya bahkan ada yang mengalami kerugian sampai kebangkrutan. Pemerintah banyak memberikan perhatian berupa bantuan kepada para pelaku usaha, karena masyarakat yang kehilangan pekerjaan telah beralih menjalankan usaha rumahan. Pembinaan dan bantuan dana merupakan salah satu upaya pemerintah dalam membangun lagi sektor usaha masyarakat yang mengalami penurunan. Penelitian ini menggunakan kata-kata tertulis atau lisan orang serta perilaku yang diamati dari kejadian untuk menghasilkan data deskriptif. Dalam rangka memberikan gambaran yang jelas tentang strategi yang digunakan untuk memajukan UMKM JEMBER, tujuan dari penelitian ini adalah untuk menjelaskan atau mendeskripsikan data yang diperoleh. Kata Kunci: Strategi Pengembangan UMKM, Pemanfaatan Teknologi dan Konsep Pemasaran Abstract This journal focuses on studying the condition of UMKM in Tanjung Market in Jember Regency during the Covid 19 pandemic and implementing strategies that are considered capable to improve the competitiveness of traditional markets in the future. The Covid 19 pandemic that has occurred recently has brought a lot of bad effects. Every effort has been made by the government to reduce the impact of the pandemic. Starting from limiting community activities, to changing all activities to be at home only. This affects economic performance as well as a decrease in the level of profits and resulted in many business actors who were forced to stop their business even some who suffered losses until bankruptcy. The government gives a lot of attention in the form of assistance to business people, because people who lose their jobs have switched to running home businesses. Development and funding assistance is one of the government's efforts in rebuilding the declining community business sector. This study is a study that produces descriptive data in the form of written or oral words from people and observed behaviors of the phenomenon that occurs. This research aims to explain or describe the data obtained so as to provide a clear picture of the strategies used to advance Jember UMKM. Keywords: UMKM Development Strategy, Utilization of Technology and Marketing Concept