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All Journal Maker: Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan
Rosariana, Bernadetha Christy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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WILL INFORMATION OVERLOAD SITUATION FACILITATE PEOPLE TO BUY IN SOCIAL MEDIA & E-COMMERCE? CASE OF LOCAL SKIN CARE BRANDS IN INDONESIA Rosariana, Bernadetha Christy; Aristya, Livia Maharani; Murwani, Ina Agustini
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.547

Abstract

The pandemic has opened the opportunity for local skincare brands to launch their variants in social media. The proliferation of communication about the brands and its variants in social media provides consumers with sufficient even overload of information to make purchase decision. The information overload from the preferred brand and also from other brands might create confusion among consumers and have impact to the purchase intention of local skin care brands in Indonesia. Using TPB theory and dimensions of brand equity as the antecedent for attitude toward local skin care, this study aims to determine whether information overload will have influence on purchase intention when the products are sold in social media. Using PLS-SEM, this study shows that information overload does not give a moderation effect on purchase intention.
The Roles of Agility, Supply Chain Sustainability, and Risk Management on Operations Performance in Manufacturing Industry Syamil, Ahmad; La Ode, Nazaruddin; Rosariana, Bernadetha Christy; Aristy, Livia Maharani; Liesl, Rut
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3315

Abstract

This study investigates the role of sustainable supply chain practices and risk management in enhancing manufacturing agility and operational performance, with a particular focus on the underexplored context of developing countries such as Indonesia. Data were collected from 255 managers and executives across the manufacturing, operations, logistics, and supply chain sectors using a structured questionnaire based on a five-point Likert scale. The responses were analyzed using SmartPLS. The results indicate that environmental practices positively influence both manufacturing agility and operational performance, although the effect on operational performance is relatively weaker yet remains statistically significant. Risk management emerges as a critical enabler, contributing positively to both agility and performance outcomes. Among the variables examined, manufacturing agility exerts the strongest influence on operational performance, underscoring its pivotal role in achieving competitive advantage. By integrating supply chain sustainability, risk management, manufacturing agility, and operational performance into a unified framework, this study addresses key research gaps and provides valuable theoretical and practical insights.
Co-Authors Aristy, Livia Maharani Aristya, Livia Maharani Ina Agustini Murwani La Ode, Nazaruddin Liesl, Rut Syamil, Ahmad