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All Journal Journal of Business Strategy and Execution Maker: Jurnal Manajemen Devotion: Journal of Research and Community Service Eduvest - Journal of Universal Studies
Ina Agustini Murwani
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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ANALISA FAKTOR YANG MEMPENGARUHI KONSUMEN SES AB DALAM PEMILIHAN MEREK KOPI BUBUK DI DKI JAKARTA Faisyal, Faisyal; Murwani, Ina Agustini
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

This research has two main purposes, that are to identify attributes influencing consumers in choosing a coffee brand and to know the perceptual coffee map in current market. Data for these research were obtained from a structured questionnaire with about 150 correspondents in DKI  Jakarta whose age ranged from 20 – 50 year-old with SES AB. The statistical techniques used in this research were descriptive statistics, correlational analysis, and correspondence analysis. Some attributes influencing consumers in the selection of instant coffee, starting from their level of significance, include taste, easy to get, achievable price, made from chosen coffee seeds, good aromatic, available in sachettes, refined coffee powder, make awaking, popular brand, and interesting advertisement. From perceptual map above we can see that some of coffee brand have almost same attributes in coffee consumer. Perception for ABC mocca coffee is coffee with delicious taste and always available in sachette. Perception for Kapal Api milk coffee is coffee with interested advertising. Perception for Kapal Api special and ABC coffee plus is populary brand. While, Kapal Api special mix perceptioning by society is coffee with effectively make awaking. Singa Coffee, Ayam Merak coffee and Torabika have same characteristics are  refined coffee powder and easy to get. Lastly, Torabika Duo + susu coffee and Kapal Api Mocca have same characteristic is delicious taste.
WILL INFORMATION OVERLOAD SITUATION FACILITATE PEOPLE TO BUY IN SOCIAL MEDIA & E-COMMERCE? CASE OF LOCAL SKIN CARE BRANDS IN INDONESIA Rosariana, Bernadetha Christy; Aristya, Livia Maharani; Murwani, Ina Agustini
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.547

Abstract

The pandemic has opened the opportunity for local skincare brands to launch their variants in social media. The proliferation of communication about the brands and its variants in social media provides consumers with sufficient even overload of information to make purchase decision. The information overload from the preferred brand and also from other brands might create confusion among consumers and have impact to the purchase intention of local skin care brands in Indonesia. Using TPB theory and dimensions of brand equity as the antecedent for attitude toward local skin care, this study aims to determine whether information overload will have influence on purchase intention when the products are sold in social media. Using PLS-SEM, this study shows that information overload does not give a moderation effect on purchase intention.
Factors Affecting Customer's Intention To Return To The Movie After Reopening During The Covid-19 Pandemic Meydiana, Kesya; Rifqa, Muhammad; Sapto Raharjo, Titis; Murwani, Ina Agustini
Devotion : Journal of Research and Community Service Vol. 3 No. 13 (2022): Special Issue
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i13.284

Abstract

Journal this discuss about influencing factors intention customer for return to cinema after reopening during covid-19 pandemic. Study this aim for test influencing factors intention customer for watching at the cinema During period pandemic, when cinema closed almost 8 months long During 2020 and rising the number of OTT platforms is also still development The unsettling COVID-19 pandemic community, plus restrictions also inside building cinema. Method research that we use in research is study quantitative where study this use web-based questionnaire survey method. Population in study this is Indonesian population in Jabodetabek who is at least once one time watching at the cinema During COVID-19 pandemic. retrieval technique sample in study this use purposive sampling technique. As for the results is in study this obtained that Customer Experience variable has significant influence towards Customer Satisfaction and Customer Trust. Then Customer Satisfaction and Customer Trust have significant influence towards Customer Loyalty.
What Influenced Generation Z Decision to Enter E-Sport as a Career? Gozali, Axel; Hansfel, Laurensius; Octaviani, Sarah Nabilla; Murwani, Ina Agustini
Eduvest - Journal of Universal Studies Vol. 3 No. 8 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i8.890

Abstract

Current technological developments, especially in the gaming industry, have created new job opportunities in digital games and a new phenomenon known as e-sports. There is a relationship between e-sports and career. There is still limited research on e-sports and one's career, especially those related to the variables Self-efficacy, Extrinsic Motivation, Intrinsic Motivation, Influence by Third Parties, and Career Exposure, so this study aims to examine more deeply the relationship between these variables and career choices in the generation-z. Two hundred eighty respondents in the Greater Jakarta area were examined using a judgmental sampling technique. This study uses Smartpls 3.0 to test the hypotheses' validity, reliability, and results. The results of the study state that Self-Efficacy, Extrinsic Motivation, Intrinsic Motivation, and Career Exposure affect Career Choice, while Influence by Third Parties does not affect Career Choice.
Co-Authors Aristya, Livia Maharani Faisyal Faisyal Gozali, Axel Hansfel, Laurensius Meydiana, Kesya Octaviani, Sarah Nabilla Rifqa, Muhammad Rosariana, Bernadetha Christy Sapto Raharjo, Titis