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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Eduvest - Journal of Universal Studies
Laksana Rahjasa, Putu Surya
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Penguatan Keterampilan Flower Commercial Dalam Meningkatkan Branding Kota Tomohon Swandewi, Ni Kadek; Febrianto, I Gusti Agung; Juli Rastitiati, Ni Kade; Sri Puspa Adi, Ida Ayu; Iswarini, Ni Ketut; Laksana Rahjasa, Putu Surya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.3532

Abstract

Festival tahunan Tomohon International Flower Festival (TIFF) di Kota Tomohon adalah event tahunan yang dibuat dan dilaksanakan oleh masyarakat dan bersifat bottom up. Penelitian ini bertujuan memberikan paparan terkait kegiatan penguatan keterampilan bunga komersial dalam meningkatkan branding kota bunga di Tomohon. Namun, pemanfaatan bunga lokal yang ada sampai saat ini hanya massif digunakan pada event TIFF berlangsung, dan pada pelaksanaan hanya menjadi produk mentah yang dijual ke Kota Manado dan luar kota. Pelaksanaan pelatihan disesuaikan dengan kebutuhan Masyarakat yang diketahui melalui proses penjajagan dengan dinas pariwisata Kota Tomohon. Perencanaan sampai dengan pelaksanaan dilakukan sesuai dengan kesepakatan dari mitra Kerjasama. Pelatihan yang bertema peningkatan keterampilan flower commercial dibagi menjadi tiga sesi. 1) Merangkai single flower boquet, 2) Merangkai bunga pada media besar (kertas wrap, box dan keranjang), dan 3) flower to wear. Hasil pelatihan diketahui bahwa Masyarakat merasa puas terhadap pelatihan yang dilaksanakan selama dua hari yakni pada tanggal 24-25 Juni 2024. Pada periode berikutnya direncanakan kegiatan Pengabdian dengan tema Pendampingan yang akan dilaksanakan berbarengan dengan persiapan masyarakat Kota Tomohon menyambut pagelaran Tomohon International Flower Festival 2024.
Sustainable Tourism Development in Nusa Penida: Inclusive, Digital, and Sustainable Strategies Laksana Rahjasa, Putu Surya; Darmiati, Made; Artajaya, Made; Primanda S Rahadiarta, I Gede Ngurah; Wijayanti, Ni Putu Evi; Aryasih, Putu Ayu
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52221

Abstract

This study analyses the potential, challenges, and strategies for sustainable tourism development in Nusa Penida through a SWOT approach supported by field observations and semi-structured interviews. This study uses a descriptive qualitative method with data collected from field practice activities of students of the Travel and Tourism Business Study Program, Bali Tourism Polytechnic, in June 2025. The SWOT analysis was formulated into an IFAS and EFAS matrix, and validated by triangulation using literature and reports from relevant agencies. The results show that Nusa Penida has key strengths in the form of iconic natural beauty and strong local cultural potential, but faces serious challenges such as limited infrastructure, minimal public facilities, limited human resource capacity, and pressure on the environment. The IFAS and EFAS results place Nusa Penida in the aggressive quadrant, indicating the need to leverage internal strengths to capture significant external opportunities. Recommended development strategies include strengthening infrastructure and safety, digitizing tourism services, developing inclusive tourism packages, increasing local human resource capacity, and community-based environmental conservation. With a collaborative and sustainable approach, Nusa Penida has the potential to become a leading tourist destination that is resilient, inclusive, and adaptive to the dynamics of global tourism.
Co-Authors Artajaya, Made Ayu Aryasih, Putu Darmiati, Made Febrianto, I Gusti Agung I Gede Ngurah Primanda S Rahadiarta Iswarini, Ni Ketut Juli Rastitiati, Ni Kade Ni Putu Evi Wijayanti Sri Puspa Adi, Ida Ayu Swandewi, Ni Kadek