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USAHA SARANA DEKORASI TRADISIONAL DALAM KEPARIWISATAAN BALI: STUDI PADA HOTEL-HOTEL DI KAWASAN NUSA DUA Iswarini, Ni Ketut
JURNAL KEPARIWISATAAN Vol 12 No 1 (2013): Kepariwisataan-Maret
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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USAHA SARANA DEKORASI TRADISIONAL DALAM KEPARIWISATAAN BALI: STUDI PADA HOTEL-HOTEL DI KAWASAN NUSA-DUA Iswarini, Ni Ketut
JURNAL KEPARIWISATAAN Vol 12 No 1 (2013): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis isu-isu rentang dekorasi tradisional, studi kasus di kawasan perhotelan di Nusa Dua. Penelitian ini menggunakan metode kualitatif dan pengumpulan data melalui observasi serta wawancara. Teori yang digunakan adalah teori partisipasi, teori pariwisata berkelanjutan, teori semiotika dan hegemoni. Hasil menunjukkan usaha dekorasi tradisional di Desa Bualu merupakan bentuk usaha swasta berskala kecil dengan manajemen yang sederhana. Mereka menyediakan berbagai macam dekorasi tradisional seperti: Penjor, Gebogan, Tamyang dan Canang Rebong yang melibatkan tenaga kerja dari keluarga dan kerabat dekatnya. Beberapafaktor pendorong sehingga bisnis ini bertahan adalah: ( 1) menawarkan kesempatan kerja, (2) motivasi untuk meningkatkan pendapatan keluarga, (3) penguasaan dalam seni mejejahitan.

USAHA SARANA DEKORASI TRADISIONAL DALAM KEPARIWISATAAN BALI: STUDI PADA HOTEL-HOTEL DI KAWASAN NUSA-DUA Iswarini, Ni Ketut
JURNAL KEPARIWISATAAN Vol 12 No 1 (2013): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis isu-isu rentang dekorasi tradisional, studi kasus di kawasan perhotelan di Nusa Dua. Penelitian ini menggunakan metode kualitatif dan pengumpulan data melalui observasi serta wawancara. Teori yang digunakan adalah teori partisipasi, teori pariwisata berkelanjutan, teori semiotika dan hegemoni. Hasil menunjukkan usaha dekorasi tradisional di Desa Bualu merupakan bentuk usaha swasta berskala kecil dengan manajemen yang sederhana. Mereka menyediakan berbagai macam dekorasi tradisional seperti: Penjor, Gebogan, Tamyang dan Canang Rebong yang melibatkan tenaga kerja dari keluarga dan kerabat dekatnya. Beberapafaktor pendorong sehingga bisnis ini bertahan adalah: ( 1) menawarkan kesempatan kerja, (2) motivasi untuk meningkatkan pendapatan keluarga, (3) penguasaan dalam seni mejejahitan.

USAHA SARANA DEKORASI TRADISIONAL DALAM KEPARIWISATAAN BALI: STUDI PADA HOTEL-HOTEL DI KAWASAN NUSA-DUA Ni Ketut Iswarini
JURNAL KEPARIWISATAAN Vol 12 No 1 (2013): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v12i1.231

Penelitian ini bertujuan untuk menganalisis isu-isu rentang dekorasi tradisional, studi kasus di kawasan perhotelan di Nusa Dua. Penelitian ini menggunakan metode kualitatif dan pengumpulan data melalui observasi serta wawancara. Teori yang digunakan adalah teori partisipasi, teori pariwisata berkelanjutan, teori semiotika dan hegemoni. Hasil menunjukkan usaha dekorasi tradisional di Desa Bualu merupakan bentuk usaha swasta berskala kecil dengan manajemen yang sederhana. Mereka menyediakan berbagai macam dekorasi tradisional seperti: Penjor, Gebogan, Tamyang dan Canang Rebong yang melibatkan tenaga kerja dari keluarga dan kerabat dekatnya. Beberapafaktor pendorong sehingga bisnis ini bertahan adalah: ( 1) menawarkan kesempatan kerja, (2) motivasi untuk meningkatkan pendapatan keluarga, (3) penguasaan dalam seni mejejahitan.

Floral Art Design: Potensi Kewirausahaan di Desa Wisata Gunung Salak, Tabanan, Bali Ida Ayu Sri Puspa Adi; I Gusti Ayu Putu Wita Indrayani; Ni Ketut Iswarini; Putu Gede Eka Darmaputra
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 1 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

This article aims to discuss the implementation of Community Service activities in Gunung Salak Tourism Village, Tabanan, Bali with the topic: floral art design. The activity was carried out for one full day on April 7, 2021 at Banjar Kemetug with participants mostly from young people. This training activity was carried out using demonstration, question and answer, and working in groups. The results showed that this activity increased the insight and knowledge of the participants in Gunung Salak Tourism Village in utilizing the natural potential in their village and empowering local genius skills possessed in processing coconut leaves. Insights, basic knowledge, and simple flower arrangement skills taught by the facilitators are expected to be developed into entrepreneurial ventures for the village community because they have good business prospects at this time.

Apakah Prosedur Pembersihan Kamar Tamu Diterapkan Pada Masa Pandemi Covid-19? Sebuah Studi Kasus Ni Kadek Dwi Dharmayanti; Ida Ayu Sri Puspa Adi; I Wayan Sunarsa; Ni Ketut Iswarini
Journal of Hospitality Accommodation Management (JHAM) Vol. 1 No. 1 (2022): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

This study on the application of room cleaning procedures during the covid-19 pandemic at The Laguna, a Luxury Collection Resort & Spa Nusa Dua, Bali, aims to determine the application of room cleaning procedures during the covid-19 pandemic at The Laguna, a Luxury Collection Resort & Spa Nusa Dua, Bali. Data obtained from interview and documentation based on the application of room cleaning procedures during the covid-19 pandemic. Analysis of the data used by researchers is a qualitative descriptive technique. Qualitative descriptive technique is an analysis technique that first describes the existing problems and then compared in discussions referring to the Standard Operational Procedures and then comes to a conclusion. From the result of the study, it can be seen that the implementation of room cleaning procedures during the covid-19 pandemic at The Laguna, a Luxury Collection Resort & Spa Nusa Dua, Bali as a whole is in accordance with the Standard Operational Procedures that have been set. However, there are some points that have not been carried out optimally.

STRATEGI PEMASARAN DALAM MENINGKATKAN HUNIAN KAMAR DI UBUD PADA MASA NEW NORMAL : STUDI KASUS HOTEL THE SHALA UBUD I Dewa Ayu Ari Pramesti; Ni Ketut Iswarini; Ida Ayu Sri Puspa Adi
JURNAL KEPARIWISATAAN Vol 22 No 1 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i1.877

The purpose of the study was to find out marketing strategies to increase room occupancy in Ubud during the new normal period. Based on the data analysis that has been carried out, the results of the marketing strategy have not been optimally implemented by The Shala Bali, because there are several indicators of the 7P marketing mix that have not been implemented optimally, namely product quality indicators where there are several room facilities that are still problematic, brand indicators that are not well known, indicators transportation, namely the lack of lighting at night, the villa distribution channel has not collaborated with offline travel agents, the personal selling indicators owned by the villa are less diverse, and the direct marketing and public relations indicators are not implemented. The people villa element does not yet have a Sales & Marketing department and elements of physical evidence The Shala Bali does not have adequate lighting at night and lacks ample parking space. However, there has been a good implementation of marketing strategies at The Shala Bali, namely indicators of product variety, product design, room size, service, good price list indicators, clear payment periods and requirements, indicators of locations close to tourist destinations in Ubud. and the process elements are good and CHSE certified.

Flower and Food: Pemanfaatan Elemen Floral dalam Bisnis Kuliner Ni Ketut Iswarini; I Gusti Ayu Putu Wita Indrayani
JURNAL GASTRONOMI INDONESIA Vol 11 No 1 (2023): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v11i1.1087

Floral art has become an interesting element in the world of culinary arts because it can provide a unique and refreshing aesthetic touch to dishes and buffet table decorations. This article examines the use of floral elements in the culinary businesses and explores the trends and potentials associated with their use. Through a qualitative approach, this study identifies phenomena related to the use of floral elements in the culinary arts, including trends in the use of flowers as food and decoration ingredients, challenges in ensuring dish hygiene, and the potential to create unique and unforgettable culinary experiences. Data were collected through literature studies, observation, and unstructured interviews to determine consumer perceptions of the integration of floral elements for decorating dishes and serving rooms. Through a deep understanding of the use of floral art in culinary business, it is hoped that this article can provide insight for chefs, restaurateurs, and culinary enthusiasts to create interesting and innovative dishes that are reinforced with floral elements as decorative elements.

Strategi Up Selling di Hotel XXX Nusa Dua Prananta, I Komang Yoga; Indrayani , I Gusti Ayu Putu Wita; Iswarini, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i1.1321

The purpose of this study is to determine the up-selling strategies how receptionists implement up-selling strategies. This research is important to increase the revenue of hotel XXX Nusa Dua.. The data analysis technique used in this research is qualitative descriptive, and the discussion of this research refers to the theory of steps in up-selling by Sanjiwani (2023). The analysis results show that there are similarities and differences between the theory and the actual implementation. The similarity is that receptionists can explain the benefits of products with higher value. On the other hand, the criteria that are not met are that receptionists are unable to analyze guests' needs, do not offer the most expensive products, and do not provide discounts or special prices. Based on these results, the suggestions that can be given are that receptionists should improve their ability to analyze guest characteristics, be more proactive in offering products with the highest price, and the management should conduct more frequent training related to up-selling.

Strategi Pemasaran Untuk Meningkatkan Kemampuan Bersaing Pada Spartyshop Bali Duwitayanti, NI Made Nita; Adi, Ida Ayu Sri Puspa; Iswarini, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1491

Spartyshop is a flower business in the Denpasar area that was founded in 2015. The large number of businesses that offer products and services similar to Spartyshop can be a threat to the development of their business. So a strategy is needed to maintain and develop the business, especially in social media. The purpose of this research is to find out the strategies that Spartyshop can use to maintain and develop its business through social media. So that it can be used as a reference by Spartyshop as a strategy for maintaining and developing business through social media. The research method used is interviews and documentation, then the data obtained can be analyzed using qualitative descriptive methods. Based on the SWOT analysis technique by combining internal factors such as strengths and weaknesses, and external factors such as opportunities and threats from the Spartyshop business. This analysis produces several strategies that can be carried out by Spartyshop, such as: maximizing social media reach to promote products, collaborating with influencers, creating interesting content, and improving the online shopping experience that supports delivery services. Promotion strategies via social media will continue to be carried out by Spartyshop Bali to maintain and increase sales.

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