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All Journal SEEIJ (Social Economics and Ecology International Journal) Jurnal Pengabdian kepada Masyarakat Nusantara
Radhitanti, Asri
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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LOGO REDESIGN AS PART OF "LAMITA" DIGITAL BRANDING STRATEGY IN ORDER TO REACH THE ZOOMERS Radhitanti, Asri; Kusumawati, Yudhistya Ayu; Arindiono, Rudi Yulio; Mirana, Adonia
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 1 (2025): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i1.12452

Abstract

In the context of digital branding activities, it is crucial to ensure that the fundamentals of branding are well established from the beginning. Numerous studies on the effectiveness of logos as brand identities in branding have demonstrated that well-established logos significantly enhance brand awareness. In order to reinforce Lamita's brand awareness among the Zoomers, or Generation Z (Gen Z) as a qualified ethnic accessories artisan from Malang city, the research team initially provided assistance with the redesign of the logo. The objective of this strategy is to ensure that the visual representation of the logo effectively conveys the essence of Lamita's qualifications, while aligning more closely with the preferences of Gen Z. It is anticipated that the logo redesign programme will provide the necessary foundation to implement a more optimal digital branding strategy for Lamita, thereby increasing brand awareness amongst the targeted consumers and facilitating purchase decisions, ultimately leading to economic independence for Lamita. The paper provides a detailed description of the process undertaken to redesign the logo through the Community Based Research method.
Designing Infographics to Disseminate Information on Sea Turtle Conservation at Sekolah Alam of BSTC Radhitanti, Asri; Kusumawati, Yudhistya Ayu; Pranoto, Christoforus Justine; Lasmy, Lasmy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Sekolah Alam represents one of Bajulmati Sea Turtle Conservation (BSTC) inisiatives to disseminate knowledge through education and training regarding sea turtle conservation to a broader audience. This programme is conducted at the Bajulmati Beach conservation area, which has been developed into several ecotourism sites. Those participating in the programme will gain insight into the benefits of conservation and the importance of protecting sea turtles and their habitats. Following the site observation to the conservation area of this community service programme, it was identified that the education and training materials on sea turtle conservation in the form of posters, guidebook, and oral delivery method, represented a significant concern. Prior research has indicated that the use of infographics, or information graphics, has become a popular method of disseminating information, particularly when the subject of the information is complex. Infographics have been employed in various fields, and are even highly recommended for use in the context of learning and information dissemination. Consequently, the utilisation of infographics in addressing visual communication challenges encountered in this community service programme, in the field of ecotourism, should also be effective. This article outlines the design process of the infographics, which will serve as a supporting medium for the facilitation of learning and transfer of information about sea turtle conservation at Sekolah Alam of BSTC.
Co-Authors Arindiono, Rudi Yulio Lasmy, Lasmy Mirana, Adonia Pranoto, Christoforus Justine Yudhistya Ayu Kusumawati, Yudhistya Ayu