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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Sustainable Business and Management
Makatita, Reyner Frengky
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Budidaya Rimpang, Pembukuan Sederhana dan Pemasaran Digital Usaha Jamu Rimpang Segar Maromon, Eltina; Rupidara, Anggreini Dian Naomi; Makatita, Reyner Frengky; Jonathans, Peggy Magdalena
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Program Pemberdayaan Ibu Rumah Tangga (IRT) yang dimulai sejak tahun 2023 bagi kaum perempuan Desa Oelnasi melalui usaha jamu rimpang segar. IRT diuntungkan dengan usaha ini karena mampu meningkatkan taraf hidup ekonomi rumah tangga. Untuk menekan biaya pengeluaran komponen jamu rimpang segar seperti jahe merah, kencur, dan temulawak di pasar tradisional, maka dilakukan TOGA (Budidaya Tanaman Obat Keluarga). Sementara itu, pembukuan dasar dilakukan untuk usaha kelompok agar mitra dapat memisahkan keuangan antara keuangan pribadi dan keuangan usaha kelompok. Selanjutnya, industri pemasaran yang selama ini memanfaatkan Facebook, WhatsApp, TikTok, dan media sosial berkembang dengan mendapatkan dukungan dan pelatihan pemasaran dari Shopee, sebuah marketplace daring. Metode pelaksanaan kegiatan menggunakan pendekatan Participatory Rural melalui Focus Group Discussion (FGD) dan Participatory Modeling Mapping serta implementasinya yang terdiri dari empat tahap, yaitu sosialisasi, pelatihan atau simulasi, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan bahwa mitra mampu membudidayakan tanaman rimpang yang dapat digunakan sebagai bahan baku jamu rimpang segar. Mitra juga mampu membuat laporan pembukuan sederhana, kemudian memasarkan dan mengembangkan produknya di marketplace Shopee.
Overcoming Financial Management Hurdles in Southeast Asian Micro Businesses: Insights from a Literature Review Makatita, Reyner Frengky
JUSTBEST Journal of Sustainable Business and Management Vol. 4 No. 2 (2024): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.4.2.64-78

Abstract

Micro businesses are a vital component of Southeast Asia’s economy, contributing significantly to employment and poverty reduction. However, these businesses face several financial management challenges that hinder their growth and sustainability. This literature review examines the financial management hurdles faced by micro businesses in Southeast Asia, focusing on challenges such as poor financial literacy, limited access to finance, inadequate cash flow management, and the lack of formal financial systems. It also explores potential solutions to these challenges, including improving financial literacy, increasing access to affordable finance, and promoting the use of digital financial tools. While financial management practices vary across countries in Southeast Asia, micro business owners consistently face barriers that limit their ability to manage resources effectively. The review suggests that improving financial literacy through targeted education programs and enhancing access to formal financial services are key to addressing these issues. Additionally, the role of digital technologies in streamlining financial management practices is explored, highlighting the importance of promoting digital inclusion for micro businesses. This review contributes to the understanding of financial management challenges in micro businesses and provides insights for policymakers, financial institutions, and development organizations to support the growth and sustainability of micro enterprises in Southeast Asia.
Co-Authors Jonathans, Peggy Magdalena Maromon, Eltina Rupidara, Anggreini Dian Naomi