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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Applied Management and Business (JAMB)
Rossitika, Amanda Rizky
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Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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DEVELOPMENT OF DIGITAL TRANSFORMATION MODEL IN HAJJ AND UMRAH TRAVEL USING QUALITATIVE METHODS Rossitika, Amanda Rizky; Mudjahidin, Mudjahidin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15544

Abstract

Digital transformation involves reshaping business operations through digital technologies, fostering flexibility and responsiveness to market demands. For Hajj and Umrah travel companies, adopting digital transformation can drive productivity, innovate value creation, and improve customer interactions. However, challenges arise due to limited consideration of leadership and consumer preferences, which are critical in directing and tailoring digital initiatives. Previous studies have focused predominantly on technological factors, often neglecting these human-centered elements crucial for competitiveness. This paper addresses this gap by developing a digital transformation model that emphasizes the roles of leadership and consumer preferences. Data were gathered through in-depth interviews, observations, and document analysis with key stakeholders and customers in selected Hajj and Umrah travel companies. By using a qualitative case study approach, the research explores how leadership and consumer insights shape digital strategies and business processes, ultimately enhancing competitiveness. The findings highlight the significant impact of leadership and consumer preferences on competitive advantage and introduce new indicators for implementing digital strategies effectively. This paper contributes to digital transformation theory by integrating leadership and consumer preference factors, offering Hajj and Umrah companies practical guidance for designing impactful digital strategies and fostering customer engagement
DEVELOPMENT OF DIGITAL TRANSFORMATION MODEL IN HAJJ AND UMRAH TRAVEL USING QUALITATIVE METHODS Rossitika, Amanda Rizky; Mudjahidin, Mudjahidin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15544

Abstract

Digital transformation involves reshaping business operations through digital technologies, fostering flexibility and responsiveness to market demands. For Hajj and Umrah travel companies, adopting digital transformation can drive productivity, innovate value creation, and improve customer interactions. However, challenges arise due to limited consideration of leadership and consumer preferences, which are critical in directing and tailoring digital initiatives. Previous studies have focused predominantly on technological factors, often neglecting these human-centered elements crucial for competitiveness. This paper addresses this gap by developing a digital transformation model that emphasizes the roles of leadership and consumer preferences. Data were gathered through in-depth interviews, observations, and document analysis with key stakeholders and customers in selected Hajj and Umrah travel companies. By using a qualitative case study approach, the research explores how leadership and consumer insights shape digital strategies and business processes, ultimately enhancing competitiveness. The findings highlight the significant impact of leadership and consumer preferences on competitive advantage and introduce new indicators for implementing digital strategies effectively. This paper contributes to digital transformation theory by integrating leadership and consumer preference factors, offering Hajj and Umrah companies practical guidance for designing impactful digital strategies and fostering customer engagement
The Influence of Flexible Working Arrangement on Employee Performance with Work Life Balance as a Mediation Harjanti, Dhyah; Harryman, Ellen; Noerchoidah; Rossitika, Amanda Rizky
Journal of Applied Management and Business Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v6i1.1034

Abstract

Flexible working arrangement (FWA) is increasingly being implemented to improve operational efficiency and employee welfare. Technological advances support the implementation of FWA, but challenges in human resource management remain. Work-life balance is a key factor that influences employee performance in a flexible work system. The study analyzed the relationship between flexible working arrangements, work-life balance, and employee performance to better understand the mechanisms underlying this relationship. This study used purposive sampling with 305 respondents. Data were gathered by means of Google Form and analyzed using the SEM-PLS method. Flexible work arrangements have a positive but insignificant direct impact on employee performance. However, FWA significantly has positive impact on work-life balance, which in turn improves employee performance and enacts as a mediator in the correlation. This study found that FWA improves employee performance through work-life balance as a mediator. The implications of the study encourage the effective implementation of FWA, with recommendations for further research on demographic factors and industry sectors.
Co-Authors Harjanti, Dhyah Harryman, Ellen Noerchoidah