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All Journal Journal of Creative Student Research Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Firman Darussalam
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Efek Sosial Media Marketing dan Ulasan Pelanggan terhadap Branding dan Penjualan Parfum HMNS Muhammad Arif; Firman Darussalam; Aditya Faziawan Azhar; April Laksana
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 1 No. 6 (2024): Desember: KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v1i6.477

Abstract

This research aims to reveal the impact of social media marketing and customer reviews on branding and sales of HMNS perfume products. Using the Literature Review and Systematic Literature Review research methods, This research identifies how social media marketing and customer reviews influence consumer perceptions of branding and decisions in purchasing HMNS perfume products. The research results show that social media marketing and customer reviews can increase branding awareness, strengthen the brand image, and encourage increased product sales. This research also found that consumers who were involved in a social media campaign were more likely to make a purchase than brands who were not exposed to it.
Pola Komunikasi Keluarga dan Kemampuan Sosialisasi Anak Prasekolah Di TK Kuncup Harapan Desa Bendungan Kecamatan Kudu Kabupaten Jombang Noerma Kurnia fajarwati; Aditya Faziawan Azhar; Ahmad Adnil Hannaf; Firman Darussalam
Journal of Creative Student Research Vol. 2 No. 1 (2024): Februari : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v2i1.3511

Abstract

The family communication patterns play a role in the socialization development of preschool children at TK Kuncup Harapan, Bendungan Village, Kudu District, Jombang Regency. This study aims to identify the dominant family communication patterns and evaluate their impact on the socialization abilities of preschool children at the mentioned kindergarten. The research method employed is literature review. The gathered data is qualitatively analyzed to uncover the dominant family communication patterns and their relation to the socialization abilities of preschool children. The research findings indicate that open and responsive family communication patterns tend to facilitate the socialization development of preschool children. Conversely, authoritarian or less open communication patterns may hinder the socialization abilities of children. In conclusion, family communication patterns play a key role in shaping the socialization abilities of preschool children.
Co-Authors Aditya Faziawan Azhar Ahmad Adnil Hannaf April Laksana Fajarwati, Noerma Kurnia Muhammad Arif