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p-Index From 2020 - 2025
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All Journal International Journal of Business, Law, and Education
Muhyiansyah, Ahmad Rafli
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Impact of Financial Technology and Virtual Customer Service on Customer Satisfaction Mentari, Theresia; Setiawan, Ricky Yunisar; Wiriatmaja, Nuraini Ulya; Hutauruk, Joseph Reynaldo; Muhyiansyah, Ahmad Rafli; Rahman, Nita
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.916

Abstract

This study was conducted to examine the effect of Financial Technology, Virtual Customer Service on Customer Satisfaction. This study uses a quantitative approach using primary data obtained from the results of a questionnaire and measured using a Likert scale. The population in this study were BRI Unit Cilik Riwut customers who used Financial Technology and Virtual Customer Service. The sample used in this study are 177 respondents who were determined using the Nonprobability Sampling method with Purposive Sampling type. This study uses the PLS-SEM analysis method which is processed with the SmartPLS 3.2.9 program. The results of this study indicate that Financial Technology partially has a positive effect on Customer Satisfaction and Virtual Customer Service partially have a positive effect on Customer Satisfaction. It is expected to add other variables and indicators that can affect customer satisfaction in order to obtain new and accurate research results.
Co-Authors Hutauruk, Joseph Reynaldo Mentari, Theresia Rahman, Nita Ricky Yunisar Setiawan Wiriatmaja, Nuraini Ulya