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All Journal International Journal of Business, Law, and Education e-Jurnal Inovasi Pembelajaran Sekolah Dasar Journal of Artificial Intelligence and Digital Business e-Jurnal Inovasi Pembelajaran Sekolah Dasar
Afrina, Fitri
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Social Sciences Other

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Impact of Attitudes and Social Norms on AQUA Purchase Decisions: The Role of Buying Intent in Jabodetabek Afrina, Fitri; Saputra, Fendi
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.923

Abstract

This study examines the influence of attitudes and subjective norms on purchasing decisions for AQUA mineral water, with purchase intention as a mediating variable. Using a quantitative approach, data were collected through questionnaires from 220 Aqua consumers in Greater Jakarta, selected via purposive sampling. Data analysis was conducted with SmartPLS 4.1 using Partial Least Square (PLS), assessing both outer and inner models. Findings reveal that attitudes and subjective norms significantly impact purchasing decisions. However, purchase intention does not affect purchasing decisions and does not mediate the relationship between attitudes, subjective norms, and purchasing decisions.
PENINGKATAN KEMAMPUAN MEMBACA PEMAHAMAN MENGGUNAKAN MODEL RECIPROCAL TEACHING PADA SISWA KELAS IV SEKOLAH DASAR afrina, fitri; Mahyuddin, Ritawati; Zuryanty, Zuryanty
e-Jurnal Inovasi Pembelajaran Sekolah Dasar Vol 6, No 2 (2018): (Mei-Agustus) e-JIPSD
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/e-jipsd.v6i2.3613

Abstract

The objective of this study is to describe the improvement of reading comprehension skill of the 4th-grade students of Elementary School No.23 Marapalam, Padang with the use of Reciprocal Teaching strategy. This study is classroom action research that uses qualitative and quantitative approaches. The result showed that students’ reading comprehension ability increased from 64,98 (Fair) with 31,25% level of mastery in cycle I, to 87,88 (Very good) with 90,62% level of mastery in cycle II. The percentage of improvement from cycle I to cycle II is 22,9%. Based on these results, it is concluded that Reciprocal Teaching strategy significantly improves the reading comprehension ability of the 4th-grade students of Elementary School No.23 Marapalam, Padang. Keywords: read comprehension ability; Reciprocal Teaching strategy; Elementary school students
PENINGKATAN KEMAMPUAN MEMBACA PEMAHAMAN MENGGUNAKAN MODEL RECIPROCAL TEACHING PADA SISWA KELAS IV SEKOLAH DASAR afrina, fitri; Mahyuddin, Ritawati; Zuryanty, Zuryanty
e-Jurnal Inovasi Pembelajaran Sekolah Dasar Vol 6, No 2 (2018): (Mei-Agustus) e-JIPSD
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/e-jipsd.v6i2.3613

Abstract

The objective of this study is to describe the improvement of reading comprehension skill of the 4th-grade students of Elementary School No.23 Marapalam, Padang with the use of Reciprocal Teaching strategy. This study is classroom action research that uses qualitative and quantitative approaches. The result showed that students’ reading comprehension ability increased from 64,98 (Fair) with 31,25% level of mastery in cycle I, to 87,88 (Very good) with 90,62% level of mastery in cycle II. The percentage of improvement from cycle I to cycle II is 22,9%. Based on these results, it is concluded that Reciprocal Teaching strategy significantly improves the reading comprehension ability of the 4th-grade students of Elementary School No.23 Marapalam, Padang. Keywords: read comprehension ability; Reciprocal Teaching strategy; Elementary school students
Memahami Resistensi Karyawan terhadap Implementasi Artificial Intelligence dalam Layanan Contact Center Afrina, Fitri; Ash shidiq, M. Asaadulhaq; Budiman , Dana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5896

Abstract

Transformasi digital yang ditandai oleh penerapan Artificial Intelligence (AI) secara masif dalam layanan contact centertelah membawa efisiensi operasional yang signifikan, namun juga memunculkan fenomena resistensi di kalangan karyawan. Penelitian ini bertujuan untuk memahami bagaimana proses resistensi karyawan terhadap implementasi AI terbentuk, faktor-faktor yang memengaruhinya, serta strategi organisasi yang efektif dalam mengelola perubahan tersebut. Dengan menggunakan pendekatan Systematic Literature Review (SLR) terhadap 56 artikel terindeks Scopus, studi ini menyintesis temuan empiris terkait dinamika psikologis, sosial, dan organisasional dalam penerapan AI pada layanan contact center. Hasil analisis mengidentifikasi tiga tema utama, yaitu: (1) bentuk resistensi yang mencakup aspek kognitif, emosional, dan perilaku; (2) faktor penyebab resistensi yang meliputi persepsi ancaman pekerjaan, kurangnya kejelasan komunikasi organisasi, serta rendahnya kepercayaan terhadap sistem AI; dan (3) strategi pengelolaan resistensi yang efektif melalui pelatihan berkelanjutan, keterlibatan karyawan, serta kolaborasi manusia–AI yang adaptif. Temuan penelitian menegaskan bahwa resistensi bukan sekadar hambatan, melainkan respons adaptif terhadap perubahan teknologi yang dapat diarahkan menjadi peluang untuk memperkuat keterlibatan dan pemberdayaan karyawan. Penelitian ini memberikan kontribusi teoretis terhadap pemahaman multidimensi resistensi dalam konteks adopsi AI, sekaligus implikasi praktis bagi organisasi dalam merancang strategi transformasi digital yang berorientasi pada keseimbangan antara efisiensi teknologi dan nilai kemanusiaan dalam pelayanan pelanggan.
Co-Authors Ash shidiq, M. Asaadulhaq Dana Budiman Ritawati Mahyuddin Saputra, Fendi Zuryanty, Zuryanty