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All Journal International Journal of Business, Law, and Education e-Jurnal Inovasi Pembelajaran Sekolah Dasar e-Jurnal Inovasi Pembelajaran Sekolah Dasar
Afrina, Fitri
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Social Sciences Other

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Impact of Attitudes and Social Norms on AQUA Purchase Decisions: The Role of Buying Intent in Jabodetabek Afrina, Fitri; Saputra, Fendi
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.923

Abstract

This study examines the influence of attitudes and subjective norms on purchasing decisions for AQUA mineral water, with purchase intention as a mediating variable. Using a quantitative approach, data were collected through questionnaires from 220 Aqua consumers in Greater Jakarta, selected via purposive sampling. Data analysis was conducted with SmartPLS 4.1 using Partial Least Square (PLS), assessing both outer and inner models. Findings reveal that attitudes and subjective norms significantly impact purchasing decisions. However, purchase intention does not affect purchasing decisions and does not mediate the relationship between attitudes, subjective norms, and purchasing decisions.
PENINGKATAN KEMAMPUAN MEMBACA PEMAHAMAN MENGGUNAKAN MODEL RECIPROCAL TEACHING PADA SISWA KELAS IV SEKOLAH DASAR afrina, fitri; Mahyuddin, Ritawati; Zuryanty, Zuryanty
e-Jurnal Inovasi Pembelajaran Sekolah Dasar Vol 6, No 2 (2018): (Mei-Agustus) e-JIPSD
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/e-jipsd.v6i2.3613

Abstract

The objective of this study is to describe the improvement of reading comprehension skill of the 4th-grade students of Elementary School No.23 Marapalam, Padang with the use of Reciprocal Teaching strategy. This study is classroom action research that uses qualitative and quantitative approaches. The result showed that students’ reading comprehension ability increased from 64,98 (Fair) with 31,25% level of mastery in cycle I, to 87,88 (Very good) with 90,62% level of mastery in cycle II. The percentage of improvement from cycle I to cycle II is 22,9%. Based on these results, it is concluded that Reciprocal Teaching strategy significantly improves the reading comprehension ability of the 4th-grade students of Elementary School No.23 Marapalam, Padang. Keywords: read comprehension ability; Reciprocal Teaching strategy; Elementary school students
PENINGKATAN KEMAMPUAN MEMBACA PEMAHAMAN MENGGUNAKAN MODEL RECIPROCAL TEACHING PADA SISWA KELAS IV SEKOLAH DASAR afrina, fitri; Mahyuddin, Ritawati; Zuryanty, Zuryanty
e-Jurnal Inovasi Pembelajaran Sekolah Dasar Vol 6, No 2 (2018): (Mei-Agustus) e-JIPSD
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/e-jipsd.v6i2.3613

Abstract

The objective of this study is to describe the improvement of reading comprehension skill of the 4th-grade students of Elementary School No.23 Marapalam, Padang with the use of Reciprocal Teaching strategy. This study is classroom action research that uses qualitative and quantitative approaches. The result showed that students’ reading comprehension ability increased from 64,98 (Fair) with 31,25% level of mastery in cycle I, to 87,88 (Very good) with 90,62% level of mastery in cycle II. The percentage of improvement from cycle I to cycle II is 22,9%. Based on these results, it is concluded that Reciprocal Teaching strategy significantly improves the reading comprehension ability of the 4th-grade students of Elementary School No.23 Marapalam, Padang. Keywords: read comprehension ability; Reciprocal Teaching strategy; Elementary school students
Co-Authors Ritawati Mahyuddin Saputra, Fendi Zuryanty, Zuryanty