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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Media Agribisnis International Journal of Business, Law, and Education
Mahdani, Hakkul Bahiz
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Social Sciences Other

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The Relationship Between Customer Perceived Value, Service Quality, Brand Trust, and Customer Retention in the Retail Industry Wahyuni, Ira; Kusumaningtyas, Daru Putri; Mahdani, Hakkul Bahiz; Wibowo, Daniel Pungkas Prastia
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.943

Abstract

This study investigates the relationship between customer perceived value, service quality, brand trust, and customer retention in the retail industry. Using a quantitative approach, data were collected from 350 retail customers and analyzed using Structural Equation Modeling (SEM). The findings reveal that customer perceived value, service quality, and brand trust significantly influence customer retention, with brand trust showing the strongest effect. The combined effect of these factors explains 62% of the variance in customer retention. The results underscore the importance of an integrated approach in retail, where perceived value, high service standards, and trust are key to maintaining customer loyalty. This study provides valuable insights for retail managers aiming to enhance retention through strategic improvements in customer experience, service quality, and brand-building efforts.
TEST OF TWO VARIETIES OF JASMINE (Jasminum sambac) AND FRUCTOSE CONCENTRATION IN Nagata and Takebe MEDIA ON SECONDARY METABOLITES CONTENT IN VITRO Widya, Surya Ari; Bafiqi, Medita Johana Pakula; Mahdani, Hakkul Bahiz
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 9 No. 2 (2025): Agrisaintifika
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v9i2.5915

Abstract

Jasmine (Jasminum sambac) is one of the ornamental plants that are widely cultivated in Indonesia and is known to have economic value and benefits in various sectors, such as the perfume, pharmaceutical, and health industries. The purpose of this study was to determine the right efficiency in the concentration of fructose addition to the callus of two varieties of Jasmine on the content of secondary metabolites. The method used was a factorial Completely Randomized Design (CRD), repeated 4 times and each replication contained 5 samples. The treatments were as follows: Factor 1 Variety: V1: Var. Jasminum officinale, V2: Var. Jasminum Grand Duke of Tuscany while in Factor 2 using the addition of Fructose concentration K1: 10 g, K2: 20g, K3: 30g. The results of the quantity and quality of callus showed the best growth in the treatment of jasmine variety Jasminum officinale with the addition of a fructose concentration of 20 g, while the highest secondary metabolite content was in the treatment of jasmine variety Jasminum officinale with the addition of a fructose concentration of 30 g.
The Effect Of Access To Digital-Based Market Information On Sustainable Agriculture Decisions Inti, Ristani Widya; Mahdani, Hakkul Bahiz; Setiawan, Dharma; Widya, Surya Ari; Giawa, Trisman Jaya
Media Agribisnis Vol. 9 No. 1 (2025): Mei
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v9i1.7301

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh akses informasi pasar berbasis digital terhadap keputusan pertanian berkelanjutan pada petani di wilayah Surabaya Barat. Pendekatan kuantitatif digunakan dengan teknik analisis regresi linier berganda terhadap tiga variabel independen: frekuensi akses informasi digital (X₁), jenis platform digital yang digunakan (X₂), dan tingkat pemahaman informasi digital (X₃), serta satu variabel dependen yaitu keputusan pertanian berkelanjutan (Y). Hasil uji F menunjukkan bahwa ketiga variabel independen secara simultan berpengaruh signifikan terhadap keputusan pertanian berkelanjutan (F = 120,330; sig. = 0,000). Sementara itu, hasil uji t menunjukkan bahwa masing-masing variabel X₁ (sig. = 0,025), X₂ (sig. = 0,001), dan X₃ (sig. = 0,003) berpengaruh secara parsial dan signifikan terhadap variabel dependen. Nilai koefisien determinasi (R²) sebesar 0,933 menunjukkan bahwa 93,3% variasi keputusan pertanian berkelanjutan dapat dijelaskan oleh ketiga variabel independen tersebut. Temuan ini menunjukkan bahwa peningkatan akses dan pemahaman terhadap informasi digital memainkan peran penting dalam mendorong praktik pertanian berkelanjutan. Studi ini merekomendasikan pentingnya penguatan literasi digital dan perluasan infrastruktur informasi digital di wilayah urban-agricultural sebagai bagian dari strategi pembangunan pertanian berkelanjutan.
Co-Authors Bafiqi, Medita Johana Pakula Dharma Setiawan Giawa, Trisman Jaya Inti, Ristani Widya Kusumaningtyas, Daru Putri Wibowo, Daniel Pungkas Prastia Widya, Surya Ari